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Tag: Sonali Dhawan

  • More men are sharing the load than 4 years ago, but this is just the beginning

    Household inequality takes centrestage in Ariel’s next ad campaign

    By A Correspondent

     

    Ariel has launched the third season of its #ShareTheLoad campaign. In this newly-released edition, Ariel asks: are we teaching our sons what we are teaching our daughters? Urging mothers to be the changemakers of the society and hence relook at the way they raise their sons. The film has been conceptualised by BBDO.

     

    Commenting on the Movement, Sonali Dhawan, Marketing Director, P&G India, and Fabric Care said: “This year, we reignite conversations to go deeper into the cause of this disparity. In the context of right upbringing, we urge this generation of mothers to be the changemakers for the future, and raise yet another pertinent question – Are we teaching our sons what we have been teaching our daughters? If sharing the load is taught at an impressionable age, it becomes a part of their value system. As a mother of a boy and a girl, I truly believe this is possible. I also believe that with Ariel it is possible to simplify the lives of consumers and a happier household is one where both men and women share the load. Ariel encourages men to do their bit and take up tasks like laundry because anyone can get impeccable cleaning with Ariel, no matter who does the laundry.”

     

    Added Josy Paul, Creative Director, BBDO: “Ariel’s #ShareTheLoad has grown into an active movement for gender equality at home. It has generated greater emotional equity for the brand and has triggered a positive change in society. It is one of India’s most recognized and awarded advertising ideas.  WARC ranked it the world’s most effective campaign for 2017 and 2018. We are excited to launch the next phase of the movement. The new campaign is based on an uncomfortable truth that’s so true for today. In the film, the mother’s realization of an unspoken social conditioning and her determined resolution is thoughtful, sensitive and a big leap for society. Her simple action gives men one more reason to share the load at home.”

     

     

  • The former marketing director for P&G's pet care biz for Asia and ANZ takes over from Kainaz Gazder who is relocating to P&G China to head the baby-care business in Taiwan and Hong Kong

    Sonali Dhawan to take over as marketing director at P&G India

    By Kala Vijayaraghavan

     

    Kainaz Gazder, marketing director of consumer products company P&G India is relocating to China to head its baby-care business in markets such as Taiwan and Hong Kong.

     

    Best known for P&G’s signature CSR programme Shiksha and Gillette Shave India movement, 39-year-old Ms Gazder is credited with aggressively driving the growth of several P&G brands such as Pampers, Whisper and Vicks in India.

     

    She will be succeeded by Sonali Dhawan, who was previously marketing director for P&G’s Pet Care Business for Asia and ANZ. Her career spanning 15 years includes handling beauty and haircare business for India, South East Asia and Australia.

     

    Confirming the move, Sonali Roy Chowdhury, Head HR at P&G India, said “The move was part of the company’s philosophy to reward and recognise high performing P&G India leaders with challenging global leadership assignments.” P&G has a ‘promote from within’ policy, which focuses on giving early responsibility as well as global exposure.

     

    Also, given that 70% of P&G’s target audience is women, the company is understood to be backing the promotion of women executives as a real competitive advantage, company watchers said. At P&G India, roughly 30-35% of its senior leadership is made up of women.

     

    In recent years, P&G has moved away from the kind of aggressive advertising that saw it attack brands of arch rival Hindustan Unilever – such as the launches of Tide Naturals and Olay, during the tenure of Sumeet Vohra as marketing head.

     

    While there has not been any major launches during Ms Gazder’s India stint, the company spent substantially on manufacturing.

     

    Source:The Economic Times

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