Tag: Sonakshi Sinha

  • Sonakshi Sinha relaunches NatureFresh oil via new ad

    By A Correspondent

     

    Cargill has announced the relaunch of its refined oil brand, NatureFresh® Acti-Lite. The brand has been relaunched with a new campaign that features celebrities Sonakshi Sinha and Neil Bhoopalam. With this re-launch, the brand intends to make a difference in the lives of its consumers by bringing to them, a product that delivers on the promise of lower oil absorption.

     

    Speaking on the launch, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “Lighter food is the number one category driver for refined oils in India and our consumers are increasingly gravitating towards eating lesser oily food.  As a brand NatureFresh Acti Lite seeks to enable its consumers to pursue a healthier life with the benefit of 15% lower oil absorption. We are excited to release our new campaign featuring Sonakshi Sinha, whose appeal and popularity is high with our target group.”

     

    Commenting on the campaign, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas added: “Some ideas come from simple life observations. Just like the one we found for Nature Fresh, that tissues had an important place on every health-conscious person’s plate of fried food. Enter Nature Fresh Acti-Lite, and tissues can do what they were always meant to do, and not pull extra oil out of food. We feel this brings out the product’s uniqueness very well, aided by a well-crafted execution and some great performances from Neil and Sonakshi.”

     

     

  • Sonakshi Sinha appointed ambassador for Chik

    By A Correspondent

     

    CavinKare has announced actor Sonakshi Sinha as the brand ambassador for its shampoo brand, Chik.

     

    Commenting on this, Venkatesh Vijayaraghavan, Group Director & CEO – Personal Care & Alliances said: “Chik has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fan following and strong connect with her fans will help Chik build a stronger connect with the existing CHIK consumers and will also be pivotal in bringing in new consumers for the brand. The brand, Chik, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products. Sonakshi is the ideal embodiment of this personality.”

     

     

  • Nickelodeon Kids Choice Awards 2018 to be held in December

    By A Correspondent

     

    The 2018 edition of Nickelodeon Kids Choice Awards will have Bollywood stars Varun Dhawan, Alia Bhatt and Sonakshi Sinha present their talent with their favorite cartoons. The show will be held on December 13, 2018 at NSCI Dome, Mumbai.

     

    Speaking about the award Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18 said: “It brings me immense pleasure to present yet another year of Nickelodeon Kids Choice Awards. This year, the Kids Choice Awards is slated to come to life as an apex entertainment bonanza for kids and their families. Our intent with this novel award show is entertaining kids, empowering them and their choices as well as engaging with parents, making it a truly memorable family experience.”

     

     

  • Sonakshi Sinha stars for Relaxo Flite chappals

    By A Correspondent

     

    Relaxo has signed on Bollywood diva Sonakshi Sinha to endorse its Flite collection in a TVC-led campaign.

     

    The concept behind the new TVC is to creatively showcase the young, upbeat and fashionable quotient of Flite through a burst of peppy punchlines, music and visuals, notes a communiqué. Dancing with a group of young college yuppies in her favourite Flite footwear, Sonakshi says: “Flite- Isme hai style.”

     

    Agency:  ARMS Communications Pvt. Ltd., New Delhi, India

    Creative Team:  Deepa Kirodian, Sanjeet Ahluwalia

    Client servicing team: Mukesh Gulati (VP – Client Servicing, Arms Communications)

    Production House:  Nirvana Films

    Directed by:  Adarsh Gupta

     

  • Reviewing the Reviews: Critics say Bullett Raja lacks the plot

    By Deepa Gahlot

     

    Bullett Raja

    Director: Tigmanshu Dhulia

    Starring: Saif Ali Khan, Sonakshi Sinha, Vidyut Jamwal etc

     

    If it was just some random filmmaker trying to put together a potboiler, Bullett Raja would not have been such a disappointment, but there were hopes from Tigmanshu Dhulia post Paan Singh Tomar.

     

    To begin with, Saif Ali Khan is miscast as a middle class UP goon. He looks even more out of place when every other actor seems comfortable in the rugged milieu.

     

    Most critics derided the lack of a plot and proper characterization, and gave it 2 or 2.5 stars… and one half-star from rediff.com.

     

    Aniruddh Guha of Time Out commented, “Bullett Raja, in spite of the “big budget” tag, is Dhulia’s shoddiest film since Shagird. The acting is inconsistent, the screenplay patchy, the background score jarring and the editing jumpy. Some things remain consistent – Dhulia’s regular collaborator Dhananjay Mondal gets the art direction spot-on again, while the dialogues, written by the director himself and which he seems to have better control over than most of his contemporaries, have verve. The intention is clear: to make a no-holds-barred action entertainer, with the director’s trademark humour and style intact. Yet, the result is a bit of a botched effort, the body of the film resembling the Saheb Biwi Aur Gangster films, but the soul screaming Dabangg. (Filmmakers need to realise that Dabangg was a fun throwback to the masala films of the ’70s, sorely missed at that time, while everything else that followed – including Dabangg 2 - seems like a poor Dabangg clone.)”

     

    Deepanjana Pal writing in Firstpost.com ranted, “It’s difficult to decide what is the most disappointing aspect of Bullett Raja. Is it that Dhulia, who won such acclaim for his small-budget films, has botched up so comprehensively with this wannabe blockbuster? Could it be the soundtrack that is a thumping, tuneless cacophony? Or is it the lazy writing that can’t be bothered with either building characters or a coherent storyline? With its emphasis on machismo and male bonding, Bullett Raja is clearly targeted at the manly men puffing up the country’s male population as Khan does his chest and biceps. What does it say about that audience that Bullett Raja is Dhulia at his silliest and most inept?”

     

    Paloma Sharma of Rediff.com was bored to death. “Bullett Raja is rife with predictable scenes, bad editing and a lack of control over the script, which spirals into an unending loop of absurdity. The pseudo-patriotism blends into personal enmity with the corrupt without much warning, leaving the viewers confused.

     

    While no two people can like the same kind of films or even agree on the definition of a good film, it is difficult to judge if even hardcore Saif Ali Khan fans should go for this one.”

     

    Sanjukta Sharma of Mint wrote, “His new film Bullett Raja strays far from the work he has built so far. It is a wishy-washy mix of two brazen hinterland heroes’ misadventures, a revenge drama, and a soap-opera style, hackneyed depiction of Uttar Pradesh politics. Dhulia’s dialogues (he has co-written the screenplay and written the dialogues) are insipid, and the humour, perhaps intended to be madcap, borders on the imbecile. The lead characters, Raja (Saif Ali Khan) and Rudra (Jimmy Shergill) are mere vehicles to keep a muddled narrative afloat. They have no signature quirk, as pulp heroes would demand.”

     

    Rajeev Masand of CNN-IBN wrote, “What’s disappointing then is that Bullett Raja isn’t consistently engaging. Aside from the rather choppy editing, there are also random scenes strewn about carelessly. Sonakshi Sinha plays an aspiring actress who comes in contact with Raja and Rudra.  We’re never sure why this sweet middle-class Bengali girl insists she wants to tag along with two gangsters for the ride. She falls all-too-easily in love with Raja, even though they appear as far removed as chalk and cheese. The flabby, unnecessary portions in this film include the hiatus these three take to Mumbai, a plot diversion that serves no purpose other than to fit in a silly nightclub number.”

     

    Anupama Chopra of Hindustan Times commented, “Tigmanshu, who also co-wrote the story, gives Saif a full-bodied character to inhabit but he fails to provide the character a compelling story to work with. Bullett Raja is a standard issue revenge story with the usual array of corrupt ministers, cops, criminals and their machinations as elections loom large. The screenplay is half-baked and strangely disjointed so, at one point, randomly we end up in Mumbai, where we get the item song Tamanche Pe Disco.”

     

    The surprise rave came from Vinayak Chakravorty of India Today. “Quite a gunfest of goons actually, the stock dialoguebaazi, love-shuv, a villain’s pack, even an item number thrown in. There is a standard Jai-Veeru type buddy bonding track in place, too. If Tigmanshu Dhulia wanted to go mainstream this time, he has literally piled the jingbang.  Be sure there is a context to all of it. Even masala madness acquires the subtext of socio-politics if Dhulia sets out imagining it. Bullett Raja turns the murky caste-infested politics of Uttar Pradesh into pop spectacle. The outcome is solid bang for your bucks.”