MxMIndia

Tag: Somdeb Basu

  • The new fitness drive is aimed towards aspiring people to dedicate one hour from their busy schedules

    Dhoni exhorts India to spend an hour for fitness

    By A Correspondent

     

    Reebok India has launched the ‘MSD4India’ campaign with Dhoni where the Indian cricket captain is asking Indians to join the ‘1 hour of fitness’ movement with him.

     

    The new fitness drive is aimed towards aspiring people to dedicate one hour from their busy schedules to get fit and adopt a better and healthier lifestyle. In the recently revealed video, MS Dhoni is asking India for one hour where one will feel their legs burning, their heart pumping and their lungs begging to stop but every minute of it would take them a step forward towards being fitter.

     

    Somdeb Basu, Brand Director at Reebok India commented, “This is not a campaign. I would call this a movement to “change lives”. We wanted to do something that would connect with millions of people across the country, and inspire Indians to be Fit for Life.  Ours is a unique nation that reacts equally well towards candle vigils or ice bucket challenges. We come out in support of each other which is a great thing but what about when it comes to our own self? And that is how this idea was borne. M.S. Dhoni was the perfect choice for such an idea, because of the immense respect and love he has garnered from India over the years, and his embodiment of Reebok’s ‘Fit for Life’ philosophy. We truly hope that we are successful in gaining support for this ‘fitness movement’, and make our vision of a ‘Fit India’ a reality.”

     

    With MS Dhoni’s exclusive fitness content to be revealed in coming days, fitness enthusiasts and his fans can discover that one hour at www.msd4india.com. From customized fitness schedule to diet plans, people will have access to all that they need to get started on their fitness goals. Each plan is based on individual fitness goals, lifestyle and dietary preferences for people from all walks of life.

     

  • The ad features MS Dhoni, Nargis Fakhri and John Abraham in a never-before-seen avatar

    Reebok unveils inspirational #LiveWithFire ad campaign

    By A Correspondent

     

    Continuing its global mission to change how people perceive and experience fitness, Reebok India announced the launch of its new, fully-integrated marketing campaign – “Live with Fire”. Featuring the fitness trio of MS Dhoni, Nargis Fakhri and John Abraham, the campaign encourages people to stay ‘fit for life’ through a series of cult activities.

     

    The “Live with Fire” campaign was globally rolled out in 2013 and highlights Reebok’s core pillars of Training, Running and Studio. Being customized to the Indian market, the new 360 degree campaign focuses on celebrating people whose lives have been transformed through their active lifestyle and aims at pushing them beyond their set goals.

     

    The TV commercial will be released across India on April 26, 2014. MS Dhoni takes the technologically advanced Reebok ZQuick running shoes for a spin amidst traffic on a busy road in the city and also undertakes the challenging and adventurous Spartan race while shooting for the campaign. John Abraham adds a wow factor to regular ab crunches by doing them while hanging from the edge of a building and Nargis Fakhri amazes viewers with her sassy and spunky Zumba moves atop a towering building.

     

    Somdeb Basu, Brand Director at Reebok India said, “At Reebok, our mission is to empower people to be ‘fit for life’, but we don’t want people to move for the sake of movement; we believe movement is the path to becoming physically, mentally and socially stronger. This philosophy translates well in our new brand mark logo – Reebok Delta. We are thrilled to present three of our strongest assets in a never-seen-before ‘avatar’ and are certain that their fitness moves will inspire people to embark on this new journey. Our creative visuals are interactive, inspirational and imaginative!”

     

    With this campaign, Reebok officially unveils the new brand mark – Reebok Delta, and inspires people to live their lives with passion, intent and purpose. The Reebok Delta has three distinct parts, each representing the physical, mental and social transformation that people experience through embracing an active lifestyle.