MxMIndia

Tag: Somany Ceramics

  • Offers customers indigenously produced tiles

    Salman Khan promotes Somany Ceramics

    By Our Staff

     

    Somany Ceramics has launched a brand campaign ‘Zameen Se Judey’ with brand ambassador Salman Khan.

     

    Speaking on the occasion, Minal Somany, Brand Custodian, Somany Ceramics said: “Somany’s TVC empowers our brand, bridges luxury with a strong legacy and portrays simplicity, just like pioneer Indian actor, Salman Khan. Through our campaign ‘Zameen se Judey’ we aim to offer our customers affordable products with innovative designs to add glitz and glam to their homes. Further, she added, we will continue to produce contemporary products meeting international quality standards aligned with our customer’s demand.”

     

  • Develops a multi-lingual Brand Anthem campaign

    Law & Kenneth Saatchi & Saatchi promotes Somany Ceramics

    By Our Staff

     

    Somany Ceramics Limited has launched a new campaign to celebrate its 50th anniversary. To mark the occasion, a multi-lingual brand anthem has been developed with company’s advertising agency Law & Kenneth Saatchi & Saatchi (LKSS).

     

    Noted  a communique: “The ‘anthem’ Zameen se Judey has been released for deeper connect with audience. It has been sung and performed by Indian Idol winners Pawandeep Rajan, Arunita Kanjilal and Shanmukha Priya.”

     

     

  • Highlights brand campaign with tagline 'Zameen Se Judey'

    Salman Khan stars Somany Ceramics TVC

    By Our Staff

     

    Somany Ceramics Limited has launched its new TVC brand campaign ‘Zameen Se Judey’ with brand ambassador Salman Khan.

     

    Speaking on the occasion, Minal Somany, Brand Custodian, Somany Ceramics said: “We are feeling ecstatic with the launch of new TVC with our Brand Ambassador, Salman Khan. This year’s TVC is unique but simple, just like Salman Khan. Salman Khan is a world class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality i.e. ‘Zameen se Judey’. We are confident that the new TVC will help Somany in building deeper relationship with our consumers and paving the brand in the right direction.”

     

     

  • The new TVC is live on Somanys digital platforms

    Salman Khan endorses latest brand message for Somany Ceramics

    By A Correspondent

     

    Somany Ceramics has launched its new campaign with the tagline  Zameen se Judey’. The TVC is live on Somany’s digital platforms and scheduled to go on air in the coming week. Somanys new campaign with Salman Khan signifies its humble and rooted approach.

     

    Commenting on the film, Abhishek Somany, MD, Somany Ceramics Ltd said: “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware & bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common that the TVC has wonderfully captured, the fact that both have established themselves as an unchallenged leader in their respective Industry and still remain grounded, which is the thought behind Zameen se Judey. Somany has an ever growing consumer base while Salman Khan is a unanimously loved and respected superstar whose body of work always cuts across with the audience.”

     

     

  • The brand will be launching an advertising campaign with Salman shortly

    Salman Khan appointed brand ambassador of Somany Ceramics

    By A Correspondent

     

    Somany Ceramics has announced its association with Salman Khan as its brand ambassador. The company is on an aggressive expansion mode and will be launching a brand advertising campaign with the actor shortly.

     

    Commenting on the new association, Abhishek Somany, MD, Somany Ceramics said: “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware and bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common, the fact that both have established themselves as an unchallenged leader in their respective Industry. Somany has an ever-growing consumer base while Salman is a unanimously loved and respected superstar whose body of work always cuts across with the audience. With Salman’s mass appeal which cuts across different strata’s of the society, our endeavor is to reach out and establish ourselves with the masses. We are honored to have him as the face of Somany Ceramics.”

     

     

  • Agency to plan and implement 360-dregress digital marketing for the company

    Nikulsan bags digital mandate for Somany Ceramics

    By A Correspondent

     

    Nikulsan, a performance-based marketing services company, announced that it has been awarded the national digital mandate for Somany Ceramics, one of the leading tiles manufacturers in India. The account was bagged by Nikulsan in a multi-agency bid.

     

    On acquiring the account, Sandeep Choudhary, CEO, Nikulsan said: “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative and intriguing campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.”

     

    Added Charu Malhotra, GM – Marketing, Somany Ceramics Limited: “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence as a brand, it will be our endeavor to provide the much-deserved positioning to them.”

     

     

  • Reinforces brand’s philosophy of catering to diverse consumer personalities

    Somany Ceramics pushes its philosophy further in latest campaign

     

     

    Somany Ceramics has launched its latest brand campaign – ‘Apka style, Somany style’. Said Abhishek Somany, MD, Somany Ceramics:  “Somany Ceramics is a homegrown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.”

     

    Added Ajay Gahlaut, Deputy CCO, Ogilvy India: “Building or renovating one’s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline ‘Aapka style, Somany style.’ further cements our proposition.”

     

     

  • The brand builds the brand connect with emphasis on little moments of happiness

    Somany Ceramics’ new campaign focuses on brand promotion

    By A Correspondent

     

    Somany Ceramics has unveiled a new campaign that speaks a lot more than just its range of product portfolio. The brand builds the brand connect with emphasis on little moments of happiness in one’s daily lives and leverages the overall brand image of Somany Ceramics, which believes in keeping customer satisfaction at the forefront.

     

    This film is an emotional take on how shining, elegant tiles not only enhance the ambience of a home, but also elevate the mood of the household. Almost unknowingly, they become an inseparable part of our traditions and our day-to-day lives, adding a sparkle of joy, bonding and love to the moments they touch.

     

    Charu Malhotra, DGM – Somany Ceramics Ltd. said, “In a market dominated by cut-throat competition and ever-changing customer needs, the ability of a brand to evolve and rise above the rest sets it apart. Somany has emerged as a leader in the tile industry with focus on design and innovation. The company believes in delivering products that have better designs, better features, better technology and a better range. Tiles being synonymous with gloss draw attention and are sure to compliment any decor. With this thought in mind we came up with “Zindagi Ko Chamakne Do” TVC and created different real life experiences triggering emotions with due focus on tiles witnessing these sheer moments of joy.”

     

    Sammy Ghai, Creative Director, R K Swamy BBDO, Delhi said, “ZindagiKoChamakne Do’ TVC is a celebration of the moments of joy that catch us unaware. The four walls and the floor beneath our feet becomes the playground of life where these moments find us. And the beauty of these tiles makes the experience add that sparkle in our lives.”

     

    Sunil Kukreti – Senior Partner, R K Swamy BBDO, Delhi said, “Tiles add vibrancy and shine to our homes. We wanted to associate the brand Somany with this sparkle and vibrancy in our lives while layering the TVC with rich emotional undertones.”