By Our Staff
Somany Ceramics Limited has launched a new campaign to celebrate its 50th anniversary. To mark the occasion, a multi-lingual brand anthem has been developed with company’s advertising agency Law & Kenneth Saatchi & Saatchi (LKSS).
Noted a communique: “The ‘anthem’ Zameen se Judey has been released for deeper connect with audience. It has been sung and performed by Indian Idol winners Pawandeep Rajan, Arunita Kanjilal and Shanmukha Priya.”
By Our Staff
Somany Ceramics Limited has launched its new TVC brand campaign ‘Zameen Se Judey’ with brand ambassador Salman Khan.
Speaking on the occasion, Minal Somany, Brand Custodian, Somany Ceramics said: “We are feeling ecstatic with the launch of new TVC with our Brand Ambassador, Salman Khan. This year’s TVC is unique but simple, just like Salman Khan. Salman Khan is a world class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality i.e. ‘Zameen se Judey’. We are confident that the new TVC will help Somany in building deeper relationship with our consumers and paving the brand in the right direction.”
By A Correspondent
Nikulsan, a performance-based marketing services company, announced that it has been awarded the national digital mandate for Somany Ceramics, one of the leading tiles manufacturers in India. The account was bagged by Nikulsan in a multi-agency bid.
On acquiring the account, Sandeep Choudhary, CEO, Nikulsan said: “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative and intriguing campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.â€
Added Charu Malhotra, GM – Marketing, Somany Ceramics Limited: “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence as a brand, it will be our endeavor to provide the much-deserved positioning to them.â€
By A Correspondent
Somany Ceramics Limited has awarded its advertising mandate to giant Ogilvy & Mather. The pitch was initiated a month ago where six other major advertising agencies also participated. The estimated advertising budget for Somany Ceramics for FY17-18 is 3 to 3.5 per cent of the revenue. Ogilvy & Mather will manage Somany Ceramic Limited’s operations from their Gurgaon office and the mandate consists of the brand’s diverse product portfolio.
Commenting on the association, Abhishek Somany, MD, Somany Ceramics Limited, commented,†We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to collaborate with an agency who understand the dynamic media environment. Ogilvy & Mather comes with a fresh and progressive approach which will help us to focus on developing advertising and marketing campaigns to engage consumers with our products and brands.â€
Speaking on the win, Chandana Agarwal, Managing Partner, Ogilvy & Mather said: “Somany is responsible for launching many firsts in the Indian Tile Industry. Innovation has clearly been at the heart of what they do and we see a great match of values between the two organisations. We are extremely excited about this partnership and look forward to creating some memorable workâ€.