Soie, the lingerie brand from Ginza, has rolled out its latest campaign titled ‘Weaving Deeper Bonds’.
Said Amrit Sethia, Vice President of SOIE – Ginza Industries Ltd: “With this campaign, we want to pay tribute to the extraordinary dedication of mothers who make every day special through their unwavering support and unconditional love. By focusing on a mother’s return to her career after dedicating two decades to her family, we celebrate her resilience and the everyday sacrifices she makes. At SOIE, we strive to honor these deep connections and provide products that reflect the strength and grace of women, at every stage of their lives. Our lingerie and activewear collection is designed to support and empower, embodying the spirit of nurturing and self-empowerment that mothers exemplify.”
Soie, a lingerie brand from Ginza Industries Ltd, has launched a campaign highlighting a father-daughter relationship. The advertisement challenges stereotypes by depicting a father choosing innovative and stylish activewear for his daughter, despite her initial reluctance to open up to him, ensuring she has the best for her workouts and enjoys a weekend cycling trip with her friends.
Talking about breaking stereotypes Amrit Sethia, Vice President, Soie – Ginza Industries Ltd said: “We wanted to create a campaign that not only showcases our new activewear collection but also tells a heartfelt story that resonates with our audience. The bond between a father and daughter is special, and through this campaign, we celebrate those small yet significant gestures that show love and support. Our campaign illustrates the same, as we showcase the emotional support by a father making his daughter feel confident and comfortable. Meticulously crafted for durability, flexibility and style, at Soie, we ensure premium craftsmanship and thoughtful details, with utmost importance given to quality, in order to celebrate every body type.”
SOIE, the leading fashion lingerie and apparel brand from the house of Ginza Industries has unveiled its new print ad campaign. Through a stellar sequence of creative visuals that straddle the world of fashion and art, the brand aims to foster a deeper connection with its style-conscious, independent and modern women consumers. The central theme of the campaign is “No Nonsense” and each ad and communication line embodies this motif.
Amrit Sethia
Speaking on the launch, Amrit Sethia, COO, SOIE, says “Through this campaign, we wish to illustrate the fearless and confident attitude of our customers. The creatives are an extension of their personality and will therefore help them identify better with SOIE. The campaign also projects the brand as an affordable premium brand which is naturally comfortable and superlative in quality. We will run this campaign across leading print publications and digital platform for a wider reach.”
The campaign creatives showcase surreal landscapes in the most exotic locales inthe scenic islands off the eastern Gulf coast. The blue tone of the visuals creates an ethereal effect which instantly elevates the product and the brand and helps them stand apart from the clutter. It also eliminates the metrics of race, colour and ethnicity from the equation which is a huge advantage while establishing a unique brand image, within the country and across continents.
The messaging is in sync with the panache and persona of the SOIE wearer. The campaign exemplifies the intrepid and bold attitude of the brand’s customers as well as their knowledge of their own individuality and power. The most renowned international photographers, directors, models, production teams and stylists have worked on the SOIE campaign for its stunning execution.
