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Tag: Soho Square

  • Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica

    Soho Square bags creative biz for Bisleri’s new product

     

     

    Soho Square has bagged the advertising business for the upcoming launch of a new beverage by Bisleri. The said beverage is slated to hit the market later this year. Soho Square currently works on two of Bisleri’s brands namely Bisleri and Vedica.

     

    Samrat Bedi, Head of Office, Soho Square said, “Mr Ramesh Chauhan has pushed us to our limits on this one. Soho teams have input on numerous tasting sessions, packaging, positioning, pricing and even distribution to help give birth to the brand. Communication is just the icing on the cake.”

     

    Mohit Ahuja, Senior Vice President, Soho Square shared, “Since this marks the return of Bisleri into beverages beyond water and soda, the need to really stand out cannot be emphasized enough. We are planning a complete 360 campaign with a stature befitting a new drink coming from the house of Bisleri. We intend to create a splash in the market on a scale seldom seen.

     

  • The new TVC captures a woman's multiple attempts at addressing hair fall

    Soho Square unveils new campaign for Himalaya

    The Himalaya Drug Company has unveiled a new TVC for its anti-hair fall shampoo. The new TVC captures a woman’s multiple attempts at addressing hair fall before arriving at a definite solution.

     

    SarfrazRumane, Category Manager, The Himalaya Drug Company said, “Today’s lifestyle has resulted in more women and men experiencing hair fall at a much younger age. This is definitely a growing concern. Given that consumers have access to a great deal of information, there is confusion when it comes to choosing the right product. Himalaya has a strong equity in the problem-solution space, and our product provides an effective solution to hair fall. Through our communication we want to help customers make the right choice.”

     

    The commercial rolls out at a college campus where the protagonist is complimented for her healthy and beautiful hair. She then goes on to narrate her hair fall experience sighting the challenge she faced every time she washed or brushed her hair. The TVC continues with the protagonist narrating how she was influenced by various shampoo advertisements and home remedies. Unsatisfied with several attempts the protagonist also trims her hair with the belief that hair fall may reduce. Finally, when recommended to try Himalaya’s Anti Hair Fall Shampoo, the voiceover highlights the benefits of the product – long and strong hair.

     

    The TVC ends with the protagonist, confidently walking out of her college campus flaunting her long and curly hair. She promises to stop experimenting with her hair and says, “Ab apnebaalokesaath koi galtinahi”.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said “Hair care category is the one largest personal care category in India growing at 9 per cent and the estimated size of anti-hair fall segment is 1400cr. Himalaya Shampoos enjoy a strong equity in the South with 4.5per cent market share. We have relaunched the whole range of Himalaya Shampoos with an improved formula, and new packaging graphics. This new communication has been developed to support our key variant and build share in the Hair Fall problem segment. The communication is candid and very relatable. Hair Fall happens to be one of the biggest concerns and our product’s USP lies in problem-solution, the new communication helps showcase the effectiveness of our product rather clearly!”

     

    Creative Agency Head, Shenaz Bapooji, Soho Square added, “Consumer research revealed that hair fall is one of the biggest problems for women, and no product today has a ready solution at hand, for it. The message of the film is simple and very true to the Himalaya way of telling consumers to Try Himalaya Anti Hair Fall Shampoo first! …because you know it works”.

     

    Created by NativeWorks Productions, the TVC is directed by Shrisha Guha Thakurta, whose past work involves commercials for brands like Aircel, Mia by Tanishq, Britannia, Horlicks to name a few.

     

  • Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space

    Katrina endorses campaign for new HR Johnson vertical

    By A Correspondent

     

    HR Johnson has released a new campaign for its bathroom vertical that features brand ambassador Katrina Kaif. The television commercial went on air last week.

     

    Mr. Sushil Matey, Chief Operating Officer, H&R Johnson said, “H&R Johnson has been largely known as a tiles company, given our rich heritage and leadership in the same. However, over the years, we have diversified into bathroom fittings, kitchens and engineered marble & quartz. The communication objective was to tell the consumer of the stunning options we have beyond tiles – and we have made a start with bathrooms. To enhance salience, we had signed on Katrina Kaif to endorse the Johnson brand; the first set of communication on tiles was executed last year. This is the second TVC that we have done with her.”

     

    Anuraag Khandelwal
    Satish Desa

    Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space. “The agency endeavoured to go beyond mere ‘looks’ and we wanted to come from a relevant consumer space. The entire insight that ‘bath time’ provides that much needed personal space to clear the mind and let it freewheel, gave us this thought of ‘Find Clarity”, explained Anuraag Khandelwal and Satish Desa, Executive Creative Directors and Creative Heads. “Clarity that refreshes and inspires one to think ahead. We also shot the film in black & white to enhance its visual appeal.”

     

  • Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division

    After Bajaj Electricals, Soho Square wins Prism Cement

    By A Correspondent

     

    Close on the heels of the Bajaj Electricals win, Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division.

     

    Making the announcement, S Ramnath, Executive Director, Prism Cement said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H & R Johnson (India) Division.”

     

    Samrat Bedi

    Prism Cement has a strong presence in Central India and the agency has been brought on to partner in the consolidation of its cement brands in these markets.

     

    Corroborating the news, Samrat Bedi, Head, Soho Square, Mumbai said, “This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going.”

     

     

    Mohit Ahuja

    Mohit Ahuja, Senior Vice President, Soho Square Mumbai, added: “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The win also cements our expertise in the homes segment, in a manner of speaking, as it adds to our current clients like Oberoi Realty, Pidilite’s Dr Fixit Raincoat and H&R Johnson’s floorings, bathrooms and kitchens.”

     

  • Under the mandate for the H&R Johnson business, it will handle tiles, bathrooms, kitchens and marble & quartz

    Soho Square Mumbai wins H&R Johnson

    By A Correspondent

     

    Soho Square Mumbai has received the mandate for the H&R Johnson business. This includes tiles, bathrooms, kitchens and marble & quartz.

     

    Samrat Bedi

    On the win, Samrat Bedi, Head of Office, Soho Square, Mumbai, said, “H&R Johnson is pretty much a household name in this category and being associated with this brand therefore makes this win even more special. The brand has ambitious plans in India for the road ahead and all of us at Soho Square are proud and honoured to be partnering H&R Johnson on the journey to make these plans a reality.” Mohit Ahuja, Vice President, Account Management, Soho Square, Mumbai, commented, “This win is also exciting from a portfolio point of view for us. In the homes and infrastructure category, we already have a realty major and a water-proofing solutions brand. Thus the H&R Johnson products strengthen this segment for us.”

     

     

    Sushil Matey

    Sushil Matey, COO – Emerging Business and Marketing, H&R Johnson India, said, “The energy and enthusiasm of the Soho Square team is visible in the work that they have proposed for our brand. We are delighted to be working with a team that brings with them their passion and experience into every single engagement.”

     

    For the record, Soho Square is owned by WPP and was re-branded in 2012 from Meridian Communications. In India, Soho Square has three offices in Delhi, Mumbai and Bengaluru.

     

  • Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications

    Meridian is now Soho Square

    By A Correspondent

     

    Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications including brand development, brand identity, strategic planning and integrated creative solutions in India.

     

    Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi. Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network. The India plans attempt to have Soho Square in many more cities in the near future.

     

    While the individual operations will share the same philosophy and principles as the international network, in India, for the purpose of business, the three city agencies will operate independent of each other.

     

    Some of Soho Square Mumbai’s clients include ITC’s personal care products, Perfetti’s Stop Not, Piaggio’s Vespa, Bisleri, Pidilite’s Raincoat, Hungama.com, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India. In Delhi, the client list reads Honda Cars India Ltd. (formerly Honda Siel Cars India Ltd.), Godfrey Phillips India Ltd., HTC Ltd, HDFC Ltd and Voltas Ltd. And in Bangalore, the clients of Soho Square include Himalaya Healthcare’s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs, Shampoos), Himalaya Asia Pac, The Bengaluru International Airport, GKB Opticals, iGate etc.

     

    The team in Mumbai comprises Samrat Bedi – Head of Office, Soho Square Mumbai, Anuraag Khandelwal & Satish deSa, Executive Creative Directors & Creative Heads, Mohit Ahuja – VP, Account Management and Shashank Lanjekar – Sr. VP, Planning. In Bangalore, Soho Square’s core team comprises Shenaz Bapooji – Head of Office, Soho Square Bangalore and C Ravikumar & Manoj Jacob – Creative Directors.