MxMIndia

Tag: Soho Square India

  • ‘Safe Hai’ offers a slice of life portrayal of an Indian and American family gearing up for a wedding, purchasing gifts with PayPal; all in a safe and secure manner

    PayPal re-enforces commitment to India via latest marketing campaign

    By A Correspondent

     

    PayPal has unveiled its first marketing campaign in India – Safe Hai – emphasising the company’s commitment towards securing digital transactions. The campaign highlights PayPal’s focus on risk and security and backed by insights that security is a key priority for Indian consumers.

     

    Speaking about the campaign, Jayant Desai, Head of Marketing, at PayPal India said: “We are excited to launch our first marketing campaign in India. Pay Pal stands behind your money and lets you make payments within India and across the world with one account. Consumers and merchants want to feel the excitement of being part of a global economy. We want them to know that PayPal takes steps to ensure the safety of their financial data from being compromised while making online payments. Our campaign that has both traditional and digital legs to it and aims to drive comprehension amongst consumers and merchants how PayPal the Safer, easier way to pay. Safe Hai”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer of the creative agency:”The India launch for global online payments giant PayPal has been an exciting journey for us. Worldwide, PayPal is synonymous with safety and our campaign too is pegged on the promise of ‘Safe hai’. Rajit Kapur is the anxious Indian father forever worried about making online transactions. The campaign shows how, with a little help from his family, he makes PayPal the secure go-to option for all their online payment needs. Here’s to more Indians discovering safe and sound online transactions with the world-leader in the category.”

     

     

  • The business will be handled out of the agencyÂ’s Bengaluru branch

    Soho Square wins Medlife mandate

    By A Correspondent

     

    Soho Square Bangalore has won the creative mandate for MedLife. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife in a journey to simplify healthcare by making the entire experience a seamless process. The business will be handled out of the agencyÂ’s Bengaluru branch.

     

    Said Tushar Kumar, CEO, MedLife: “We’ve always wanted our customer-facing communication to be easier, more joyous and for it to put a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign!”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India said: “It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping Medlife unlock this potential will be a very interesting journey for Soho Square.