MxMIndia

Tag: Soha Ali Khan

  • Ropes in celebrities and influencers

    Stay Vista luxury villa rolls out brand campaign

    By Our Staff

     

    Stay Vista, luxury villa rental brand, launches a campaign to tie up with year-end holidays and festivities. The #SoMuchMore campaign features celebrities and influencers’ stays across unique villas in the country.

     

    Kick starting the campaign was fashion influencer, Masoom Minawala on a family holiday in Magnolia Villa at Alibag, followed by Soha Ali Khan on a getaway at Le Sutra – Geometrica, Lonavala and fashion influencer turned entrepreneur, Diipa Khosla on a team building trip in Umber Villa, Alibag. Each influencer experienced a holistic range of services from wellness moments, pizza making sessions, karaoke, bonfire nights and home-cooked meals.

     

    Over 500 handpicked holiday homes across 50+ spectacular destinations feature in StayVista’s portfolio, catering to a variety of travel experience styles – from family gatherings, friendly getaways, slow experiential travels to corporate offsites. Providing a glimpse into these experiences, were a choiceful selection of well-known influencers and celebrities, who took to their social media to share their experiences, from the exclusivity of the villas, secluded locations, personalised experiences, attentive service and more.

     

  • The campaign celebrates trailblazing females who pursue their passions unapologetically

    ASICS launches Her Heritage campaign in India with Soha Ali Khan

    By A Correspondent

     

    ASICS SportStyle has launched the international ‘Her Heritage’ campaign in India to announce the launch of the first female-focused release from ASICS SportStyle. The campaign film features actor and author Soha Ali Khan describing her heritage & the role her mother has played in her life throughout the years.

     

    Commenting on the launch of the new campaign, Rajat Khurana, Managing Director, ASICS India and South Asia said: “The heritage refers not only to one’s ancestry but also to the cultural heritage informed by the country and culture one grows up in. With the ‘Her Heritage’ campaign, we want to celebrate the relationship between Mother and Daughter and the impact that they have had on each other’s life & growth and Soha Ali Khan is the perfect fit to portray the same.”

     

     

  • The campaign help bring about attention to large scale incidence of anaemia among urban women in India

    FCB Ulka gets Project Streedhan to raise awareness on anaemia among women

    By A Correspondent

     

    A campaign that emanates out of the fact that India ranks the highest in world for prevalence of anaemia among its women, has been launched to capture a more startling fact – that more than 50 per cent of women in urban India are also anaemic.

     

    Creative agency FCB Ulka has conceptualised Project Streedhan equates the importance of purity of gold – a precious metal – with that of the iron count in a woman’s body – another precious metal, as it were. The launch of Project Streedhan has been strategically timed to coincide with the Dhanteras 2019 and exhorts women to invest in Iron and not only gold.

     

    Shedding light on the idea and premise of the campaign, Swati Bhattacharya, CCO, FCB Ulka said: “Iron deficiency has seen many awareness campaigns. Still 1 out of every 2 women suffer from iron deficiency. Sometimes it not what you say but how and where you say it, that creates the bigger impact. This Dhanteras, when women are thinking of investing in gold, the Streedhan campaign gets them to think of investing in another metal. Something that turns to gold inside them – iron. The real Streedhan is iron. Also, what’s so heartening is that so many jewellers across the country have come forward to support this message!”

     

    Discussing the digital footprint of this campaign, Chandni Shah, COO, Kinnect added: “Iron deficiency is more common than anyone might think, but a woman’s inclination to do something about it is not half as common. The power of using digital icons to drive awareness cannot be underestimated, and we are so proud to associate with socially-conscious celebrities like Radhika Apte and Soha Ali Khan to reach millions of women across India. Through digital, we have inspired women with an extremely relevant message and urged them to take a crucial step towards their health this festive season”.

     

     

  • The 13-part series, 'What Not to Wear – India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC

    TLC to launch ‘What Not to Wear’ India edition

    By A Correspondent

     

    After its recent ‘Be Blunt with Adhuna Akhtar’, the India-based hair styling and makeover series, lifestyle channel TLC is all set to launch the India edition of the international makeover series – ‘What Not to Wear’. The channel has roped in actor Soha Ali Khan and acclaimed stylist Aki Narula.

     

    The 13-part series, ‘What Not to Wear – India’ is scheduled to air every night at 10pm beginning September 2, 2012 on TLC. With two back to India productions – ‘Be Blunt with Adhuna Akhtar’ and ‘What Not to Wear – India’, TLC is said to be planning more localised programming in the near future, thus further strengthening its localisation drive. ‘What Not to Wear – India’ will be available in both English and Hindi languages.

     

    Each episode is said to be a personal journey of women reinventing themselves with new-found vigour, as they bid adieu to clothing items from their wardrobe they never should have worn in the first place. Rahul Johri, Senior Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific said, “TLC has been the front runner in bringing the world’s best experience to Indian television. Pushing the boundaries of differentiated and inspiring television entertainment, we are delighted to present another pertinent and refreshing India centric series- ‘What Not to Wear – India.’ Hosted by Soha Ali Khan and Aki Narula, the series will activate a new wave of style change and become the new benchmark in lifestyle programming.”

     

    Soha Ali Khan said, “I am excited to be part of TLC. ‘What Not to Wear – India’ is an extremely interesting makeover series that beautifully captures the emotional, psychological and physical journeys of women to style enlightenment. We hope that viewers enjoy the show as much as we enjoyed making it.”

     

    Aki Narula said, “This is a thoroughly researched, interactive and insightful series, where I can aptly put all my years of experience of fashion and style to great practical use for the participants and the viewers.”

     

    ‘What Not to Wear – India’ is based on the original format devised by BBC and produced by BBC Worldwide.