By Our Staff
Ventes Avenues is a Mobile AdTech Company, ventures into the creator economy with its latest influencer marketing vertical, Social Tweebs. The all-in-one data-driven agency, assisting brands to scale-up their business with authentic creator-led content & optimizing 20%-50% of their influencer marketing spending.
Access to reliable analytics for measuring the effectiveness of campaign performance remains a challenge, with only 40% of brand marketing leaders having easy access to accurate influencer-marketing metrics. Consequently, nearly one-third (29%) face challenges in persuading upper management about the effectiveness of influencer marketing. To address these issues, enhanced search capabilities backed by the power of AI have become a better way for brands to find creators and influencers for partnerships.
Fauzan A Rahim, Co-Founder of Social Tweebs said: “Millions of people are making a living monetizing their passion and creativity, going forward our enhanced search capabilities will make the discovery of creators and their content easier for brands while empowering the flourishing influencer economy.”
Aniket Shah, the Business Head of Social Tweebs, added: “Data-driven decision-making is the key to unlocking the full potential of influencer marketing. With advanced insights and enhanced search capabilities, Social Tweebs empowers brands to navigate the dynamic influencer landscape and shape the future of brand collaborations.”