MxMIndia

Tag: Social Samosa

  • Dentsu Aegis Network, Schbang, Foxymoron – top agencies leading the Sammie 2018

    Sammie 2018 felicitates social media stars

    By A Correspondent

     

    Sammie – Best Social Media Brands Summit and Awards wrapped up its second edition on Tuesday as winners across 19 categories and 14 special categories took home gold and silver trophies.

     

    In all, 95 Awards were given away across categories, which included 37 Gold and 58 Silver metals. Of which Schbang bagged 2 Golds and 2 Silvers for their work for Ashok Leyland, Raw Pressery and Godrej Good Knight.

     

    Foxymoron too bagged 2 Gold and Silver metals for weaving campaigns for Epigamia, Burger King India, HBO and GoAir. E-commerce giant Flipkart took home 2 Golds in two of the special categories – Best Use of Social Media to launch a product or service and Best Use of Technology to create a seamless Brand Experience on Social Media.

     

    Dentsu Aegis Network took away 12 awards. Isobar won 3 Gold and 2 Silver for their work for Reebok, National Geographic Channel, Fox Life India and Wrangler, Webchutney won 2 Silver for IndusInd Bank and Bajaj Allianz Life Insurance, iProspect took away 1 Gold and 1 Silver each for Switzerland Tourism and Essilor, WATConsult won 1 Silver for Godrej Appliances while Happy Mcgarrybowen 1 Gold and 1 Silver for OLA and Duroflex Mattresses.

     

    The summit had interesting sessions by Virginia Sharma, Director-Marketing Solutions, LinkedIn India on Content Marketing and Bhaskar Ramesh, Head of YouTube and Brand Advertising, Google India on the video first approach in India.

     

    Speaking on the success of the awards, Hitesh Rajwani, CEO, Social Samosa said: “#SAMMIE this year took a huge leap towards setting benchmarks for Brands on Social Media and we really look forward to further scale this platform with our jury panel, brands, agencies and creators network.”

     

     

  • The agency will manage the media presence for the awards as well as the summit

    Sammie appoints Treize Communications as its PR partner

    By A Correspondent

     

    Treize Communications has partnered with Social Samosa as their PR partner for the second edition of Best Social Media Brands Awards. Treize Communications will help escalate the media presence and build visibility for the brand in the B2B space.The event will take place on July 31 in Mumbai.

     

    Speaking on the partnership, Sonam Shah, Founder and CEO, Treize Communications said: “We have been closely associated with Social Samosa since a while and we see strong sense of mutual growth between us. We are glad to be Communication and PR Partners for their Awards and Summit once again and hope to create a larger impact this year.”

     

    Added Hitesh Rajwani, CEO, Social Samosa: “Over the past few years, Social Samosa has built some exciting digital properties that have added more value to the ecosystem at large. The association with Treize Communications in the past have helped us in exploring new media opportunities for our recognition platform, we really look forward to amplify the reach amongst relevant audiences.”

     

     

  • Sammie received more than 230 nominations for its second edition of Best Social Media Brands Awards

    Vodafone’s Siddharth Banerjee to head Sammie jury

    By A Correspondent

     

    The second edition of Social Samosa’s industry mandate for brands has received more than 230 nominations from 120 brands across 19 categories and 14 special categories.

     

    The jury panel headed by Siddharth Banerjee includes Apurva Chamaria, Chief Revenue Officer, Rategain;  Prashanth Challapalli, Chief Operating Officer at Leo Burnett Orchard;Sanjay Mehta, Joint CEO, Mirum India; ShoumyanBiswas,VP Marketing at Flipkart; Sulina Menon, Managing Partner, OMD India and Vivek Bhargava, CEO, DAN Performance Group.

    Speaking on the second edition, Siddharth Banerjee EVP – Marketing, Vodafone India said “The world of social media has brought fascinating and unique opportunities for business and brands. With increased access to data, social media platforms have explosively grown in India and consumers have increasingly adopted the mobile screens for their feeds of entertainment and information. In this context, brands and marketers who understand changing habits and craft their marketing mixes keeping their refreshed consumer understanding in mind, will have better chances for engaging with consumers and growing their business. It is these brave ones that the SAMMIE will seek to salute!”

    Added Hitesh Rajwani, who has just been elevated as CEO, Social Samosa: “We started off with a goal and today it is a mission! A mission to commemorate and celebrate the success of Human Brands who have brought about pivotal growth and maturity in this fairly new ecosystem.”

     

     

  • The first edition of the awards saw entries from more than 130 brands across 16 categories

    Social Samosa announces Best Social Media Brand winners

    By A Correspondent

     

    Social Samosa, leading news aggregator on social and digital media industry, has announced the winners of its first edition of Best Social Media Brand Awards, via a Facebook live stream event(* See Disclosure).

     

    The first edition of the awards saw entries from more than 130 brands across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom.

     

    The journey of creating this formidable benchmark for the social media industry involved a pragmatic analysis of the nominated brands’ engagement on key social media platforms using Unmetric, a rigorous evaluation across parameters from the jury members and social media voting powered by Newsfeed to adjudge the brand’s popularity among social media savvy users.

     

    Speaking on the success of the first edition of the Best Social Media Awards, Hitesh Rajwani, Head-Social Samosa said, “We are overwhelmed with the response we have received for or first edition of the awards. We thank all our participants and winners from the entire team at Social Samosa. We hope to scale to larger heights in our next edition.”

     

    Added Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network and Best Social Media Brand’s Jury Chair said, “It’s good to see that the deserving brands have emerged winners. The quality of their work was good and the jury had a tough time choosing the winners. I congratulate all those who participated and particularly congratulate the winners, who have reasons to be proud of their accomplishments.”

     

    Disclosure: MxMIndia editor-in-chief was on the jury of the awards, though couldn’t participate in the judging process

     

     

  • Ashish Bhasin to head jury for the inaugural edition

    Social Samosa announces first edition of Best Social Media Brand Awards

     

     

    Leading social and digital media news website Social Samosa has announced the first edition of its Best Social Media Brand Awards.

     

    Conceptualised with the thought of promoting best practices benchmarking in the industry, #BestSoMeBrands will facilitate a platform to adjudge a brand’s performance amongst peers on a relative scale. Brands can submit awards across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom categories.

     

    The jury panel which is headed by Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and MKTG Asia Pacific.

     

    Speaking on the same, Hitesh Rajwani, Head-Social Samosa said, “The Indian social media industry has grown by leaps and bounds in the past five years. Hence to cherish this diligence, we have initiated the Best Social Media Brand Awards. Looking back at the growth of this medium involving real-time conversations and live feeds of things that happen around us, we can safely infer that Brands have played a major role in the making of this industry.”

     

    Said Jury Chair Ashish Bhasin: “I think with growing importance of digital as medium, its time it got its due and spotlight and so events like Best Social Media Brands are extremely important. It helps digital practitioners showcase their work better.”