MxMIndia

Tag: Social Panga

  • Creates a microsite to urge women for self-examination

    Himalaya Men launches initiative for breast cancer awareness

    By Our Staff

     

    Himalaya Men, a vertical of Himalaya Wellness Company, has launched #RemindHer, an initiative to raise awareness around breast cancer.

     

    As part of the activity, Himalaya Men has created a microsite https://remindher.himalayawellness.in/, where men can write customized messages and share the self-examination steps with women they care for. Women can also log in and take tests themselves.

     

    On the launch of #RemindHer, Archana Sudarsan, Creative Director at Social Panga said: “Being a woman, I know the thought of taking care of self comes the last to our breed. This campaign is an attempt to get the men to join the fight against breast cancer and give women a little more motivation to examine, investigate and stay safe. Because if not for self, we as humans do things for others, that we love and care for. We hope to touch many lives, create more awareness and help women stay safe.”

     

    On launching and working on this campaign, Manik Sharma, Brand Manager, Himalaya Face Wash, added: “It is said that women don’t forget anything easily, but we often see that with their daily hustle, their health takes a back seat. October is observed as the Breast Cancer Awareness Month, and Himalaya Men wants to make sure that Men of this nation don’t let women forget their health this time. This campaign is an urge to every man to remind every woman in his life to self-assess herself and educate other women in her life.”

     

  • …to Strengthen the Group Company’s Solution-driven Digital Transformation Offerings

    Social Panga to be part of LS Digital

    By Our Staf

     

    Social Panga has joined LS Digital (eka Logicserve Digital) to further its its solution-driven digital marketing transformation offerings.

     

    Adds Prasad Shejale, CEO & Founder, LS Digital: “Social Panga will give the group an extra edge to our robust digital marketing transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital & F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and I am very excited about the next phase of growth with them.,” said .

     

    The integrated creative agency will become part of LS Digital’s 6-pillar framework, which comprises Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.

     

    Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with 150+ clientele and a team of 350+ ‘marketing mafias’ providing a solution-driven approach.

     

  • Appoints Rohit Singh as Creative Director

    Social Panga strengthens creative team

    By Our Staff

     

    Rohit Singh

    Social Panga, the integrated creative and digital marketing agency, has appointed Rohit Singh as Creative Director. His new role at Social Panga involves overlooking creative mandates involving ATL/BTL, digital, production with an integrated approach.

     

    Gaurav Arora

    Commenting on his appointment, Gaurav Arora, Co-Founder of Social Panga said: “We are glad to welcome Rohit on board as our leading creative mafia. As we continue on our journey of growing strength to strength and offering more new age tech solutions to brands, we need people who can bring in fresh outlook, enthusiasm and a sense of oneness. Rohit’s creative mind fits well with our current phase of expansion, and we look forward towards working with him.”

     

    Himanshu Arora

    Adding to it, Himanshu Arora, Co-Founder of Social Panga said: “Rohit’s addition to the team comes in sync with our long-term vision at Social Panga. He brings in a holistic and integrated outlook with a new-age approach. His creative vision and aspiration to do global award-winning work fits with our Panga DNA. Super excited to see what holds for us in the coming times.”

     

  • To create creative digital communication

    Social Panga bags mandate for Carl Zeiss Vision Care

    By Our Staff

     

    Carl Zeiss Vision Care India has handed over its digital marketing mandate to Social Panga. The mandate was won post a multi-agency pitch and will be handled from its Bengaluru headquarters.

     

    Social Panga will now be responsible for scaling the brands digital presence and come up with innovative strategies and narrative. This will include crafting brand communication, response, and reputation management. Further, the agency will strive towards building the brand as the go-to eyecare segment in India, truly helping people ‘See beyond.’

     

    Speaking about the new partnership, Ritesh Dwivedi – Head of Marketing (Carl Zeiss Vision Care India), said: “Zeiss Vision Care India has a clear vision: To be the country’s leading eyecare solutions provider, with its cutting-edge innovation and world-class technology. In this scenario, by partnering with a dynamic agency like Social Panga, we will be able to bring a fresh perspective to our digital world and enable our ever-evolving audience to see beyond and better, in newer ways. We intend to have a deeper consumer connection and leverage social media as well as other digital channels to strengthen our customer relationships.”

     

    On bagging the mandate, Co-Founder of Social Panga, Himanshu Arora, added: “Zeiss is a stimulating addition to our portfolio, and we see eye-to-eye on creating a strong digital presence across social media platforms and other channels. Our vision for the brand is to provide a strategic and creative positioning that narrates the brand story in an intriguing and engaging manner. We are working towards building strong connections and lasting brand loyalty with their wider target audience. Here’s to ‘Seeing beyond’ the ordinary with focus and clarity!”

     

  • The film highlights how our lives revolves around our moms

    Jindal Stainless and Social Panga Release Mother’s Day Film

    By Our Staff

     

    Jindal Stainless along with integrated creative and digital agency Social Panga has launched a digital campaign this International Mother’s Day (May 14). The film highlights how our lives tend to make more sense when our moms are around.

     

    Head of Corporate Communications, Jindal Stainless, Sonal Singh, said: “This campaign is dedicated to the backbone of our homes, the true heroes whose selfless love and sacrifices for their children knows no bounds – our mothers. Though the campaign storyline connects a mother’s unconditional love to home-cooked food, the connection between a mother and child is far more universal and deeper. We hope the campaign rekindles our gratitude towards our mothers.”

     

    Gaurav Arora, Co-Founder of Social Panga, added: “The idea that ‘when a child moves away from their home for the first time, they often face the initial struggle of making it on their own’ is everyone’s story. Our aim was to encapsulate that feeling with the selfless love of our mothers, so the audience can find their own story within this movie. As a corporate brand, Jindal Stainless itself has thousands of employees living outside their homes, and thus, the movie brings the point home in the sense of the employees finding the advertising efforts of their employer, relatable.”

     

  • … for its social media marketing duties

    Tally Solutions to bank on Social Panga

    By Our Staff

     

    Social Panga, an integrated creative and digital marketing agency, has been appointed social media marketing partner of Tally Solutions.

     

    Jayati Singh
    Jayati Singh

    Said Jayati Singh, Chief Marketing Officer at Tally Solutions: “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”

     

    Himanshu Arora
    Himanshu Arora

    Added Himanshu Arora, Co-founder, Social Panga: “We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth.”

     

  • The campaign is a tribute to all the mothers who have been through rough patches

    Mother’s Recipe celebrates unconventional mothers in campaign

    By A Correspondent

     

    To celebrate motherhood, Mother’s Recipe launched a social media campaign #TasteofMothersLove. The campaign is a tribute to all mothers who have been through rough patches, joys and most importantly have been a pillar of support to those who are in desperate need for unconditional love.

     

    The campaign has been conceptualised and executed by Mother’s Recipe and Social Panga to celebrate unconventional moms and their role in the lives of children and those stuck away from home during the quarantine.

     

    Talking about the initiative, Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd. said, “Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to spread the taste of mother’s love. With this online campaign, we want to highlight the dedication and selfless love of these unsung warriors like Mrs Sundari, Sabina Soloman and many other mothers like them. We are anticipating a greater response and participation from people across all generations. We urge more and more people to come forward to extend their wholehearted support towards this noble initiative.”

     

    Adding about the campaign, Himanshu Arora, co-founder of Social Panga, added: “Mother’s Day has always been special for Mothers Recipe as a brand and has played a vital role in talking about the importance of sharing mother’s love with those who lack it. And we intended to maintain the same brand essence this year as well with our take on the campaign. Most often we forget to talk about unconventional mother figures in our lives who make a lot of difference. With this campaign, we really want people to take a moment and celebrate these women who have spent almost their whole lives sharing unconditional love to those in need. The idea is to share the #TasteOfMothersLove through stories that touch your heart. What’s also incredible is that no one stepped out to make this film.”

     

     

  • The campaign addresses the stereotypical prejudices associated with women

    Mother’s Recipe highlights stereotypical comments against women in new ad

    By A Correspondent

     

    Mother’s Recipe has created an engaging vox-pop in collaboration with Social Panga, that questions the stereotypical comments targeted towards women. To commemorate Womens Day, the company came up with the #PerceptionBadlo campaign to address the stereotypical prejudices associated with women.

     

    Speaking about the campaign, Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd said: “Mother’s Recipe as a brand has always encouraged women empowerment and with this campaign, we aim to bring a change in the mindset of the people who create stereotypical biases against women. We have observed that certain comments and remarks are rooted in centuries-long differences in class, sexism, and stereotyped gender roles at work, in society, and in private life. Hence, we created a campaign #PerceptionBadlo to spread awareness against the biases related to a specific gender. “

     

    Adding to the success of the campaign, Himanshu Arora, founder of Social Panga, added: “The campaign was the result of the analysis we did regarding the current trends around women. We noticed a lot of chatter around stereotypical discrimination against women like only girls can wear pink, a woman should have a child by the age of 30, women belong in the kitchen, etc.  It was a conscious decision to associate with Mother’s Recipe for this campaign for driving a change. Through this campaign we aim to bring a momentum of changing the stereotypical thoughts that are associated with women.