MxMIndia

Tag: Social Kinnect

  • The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements

    Asian Paints awards digital marketing mandate to Kinnect

    By A Correspondent

     

    Kinnect, formerly known as Social Kinnect, has been awarded the digital marketing mandate for Asian Paints. The mandate was won following a multi-agency pitch.

     

    The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements of the brand.

     

    Commenting on the account win, Rohan Mehta – CEO, Kinnect said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us – to be their custodians on digital – and we’re excited to take it on. We’ve devised campaigns like ‘Donate A Wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital”.

     

     

  • The launch campaign has been conceptualised and executed by Social Kinnect

    Fbb launches its fashion channel Fbb TV

    By A Correspondent

     

    Fashion brand Fbb has launched its digital fashion channel – Fbb TV. The concept of Fbb TV is to highlight trends and views on the lates in fashion. The launch campaign has been conceptualised and executed by Social Kinnect.

     

    Talking about the launch, Pawan Sarda: Group Head – Digital at Future Group said: “For Fbb, content will play a huge role for us to create a unique fashion voice which is relevant to Indian sensibilities. Fbb TV is an ambitious attempt to what we think can be a 24hours buzzing fashion channel on digital. We want India to not just buy fashion from us but to engage with us every day when they wake-up with wondering ‘What to wear today’.”

     

    Added Social Kinnect COO Chandni Shah: “Fbb is a brand that has always been at the cutting-edge of digital innovation. With ‘Every Friday is a Tryday’, we continue to help fbb push the envelope to create digital content that engages customers beyond their purchase, and generates loyalty that will create growth for years to come. Also, ‘edutainment’ is huge nowadays as consumers want content that helps solve a particular problem in their lives. This property makes fbb one of the pioneers of ‘edutaining’ content in the fashion retail space.”

     

     

  • Fbb and Naezy unveil #India Ka Style anthem

    By A Correspondent

    Fashion brand Fbb has created a style anthem along with rap singer Naved Shaikh, aka Naezy. Fbb’s #India Ka Style anthem pictures Naezy rapping in different fashion avatars thereby celebrating fashion that is versatile from one wardrobe to the other. Created by Social Kinnect, the anthem is a musical burst with lyrics that connects straight with the consumers.

    Speaking about the anthem, Pawan Sarda, Group Head – Digital, Future Group said: “Music is liberating and extremely expressive especially when it comes to rapping. Fashion and music go hand in hand which is why we are delighted to have the rap guru sing the anthem for fbb. Naezy’s music is catchy and connects instantly with the audience just like the fashion we offer.”

    Added Chandni Shah, COO, Social Kinnect: “This has been one of those campaigns on our bucket list, and we believe that no brand would be a better fit for this collaboration than the extremely youth-oriented and on-trend fbb. Naezy is a youth icon, more so now than ever, and we are so excited to have the opportunity to work with him and his one-of-a-kind rapping style. As with all our other campaigns for fbb, we hope this one will help the brand scale even greater heights in the fashion retail space. Here’s to a long and fruitful collaboration!”

  • Henceforth called WLS, Brand Inspired by India with Global Interpretations

    Social Kinnect joins ITC Wills Lifestyle’s journey to go all-natural

    By A Correspondent

     

    Digital media agency Social Kinnect  has helped the social amplification of ITC Wills Lifestyle’s shift to natural fibres

     

    Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, said: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, thus making us the first port of call for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”

     

    Added Chandni Shah, COO – Social Kinnect: “We are so glad to be associated with WLS’s relaunch as it moves towards a more natural and organic brand positioning. This is the way forward for the brand in a more environmentally-conscious India and we are looking forward to playing a part in moulding this new identity for the brand.”

     

     

  • The thought behind this initiative is to enhance the user’s online shopping experience and make it easy and fun

    Fbb unveils its ‘Talk to fbbonline’ initiative

    By A Correspondent

     

    Fashion pret brand Fbb is set to reintroduce fbbonline, through its ‘Talk to fbbonline’ campaign. With an exclusive fbb bot, inclined to connect with online users and drive e-commerce.

     

    Said Prachi Mohapatra, Marketing Head at Fbb: “fbb has been a fashion destination for many. We wanted to provide the same fashion to our customers within the comfort of their homes. By launching the ‘Talk to fbbonline’ we wanted to offer our customers an easy access to their favourite fashion trends, through a simple command. With this campaign, we wanted to leverage the voice search technology and create a better connect with our audience.”

     

    Added Chandni Shah, COO, Social Kinnect: “Voice search is set to shake up the world of digital marketing this year, and it is the perfect time for a brand in the fast-moving retail space – like fbb – to utilise it. Enabling real-time communication with consumers, and creating yet another marketing touchpoint to increase one’s reach – voice search is here to stay. We’re excited to work with fbb on this on-trend campaign to reach more customers than ever.”

     

     

  • Around 100 children benefitted under the #MagicOfChristmas campaign

    Social Kinnect partners Navneet to celebrate Christmas

    By A Correspondent

     

    Youva from Navneet Education Limited partnered with the Social Kinnect, a digital media house, and the Robin Hood Army on the occasion of Christmas to celebrate the festival with children from The Robin Hood Army NGO under the #MagicOfChristmas campaign.

     

    To spread the holiday cheer, and to emphasize the concept of giving back, Social Kinnect conducted fun activities full of art, festivity and the Christmas spirit like drawing, singing and tree decoration with around 100 children from The Robin Hood Army NGO in Mumbai.

     

    The Robin Hood Army is a volunteer-based, zero-funds organisation that works to get surplus food from restaurants and the community to serve less fortunate people. Their local chapters are run by friends and colleagues, who hope to create a difference in their own unique way. Their “Robins” are largely students and young working professionals – everyone does this in their free time. The lesser fortunate sections of society they serve include homeless families, orphanages, patients from public hospitals, and old age homes.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited: “Christmas is the day of giving and to celebrate love, togetherness and community. Youva from Navneet has always worked towards empowering the youth in achieving their goals. We partnered with Social Kinnect to give the kids brought together by The Robin Hood Army gift hampers. It was great to see the enthusiasm among the little ones participating and celebrating the Christmas cheer.”