By A Correspondent
Geeta Lobo, Ipsos Bengaluru Branch Head, has additionally donned two key hats – of India Ambassador for Ipsos Global Science Organisation and Social Intelligence Analytics Head, for Ipsos India, with immediate effect.
Said Lobo : “The GSO team works to make sure that the Ipsos solutions have strong theoretical foundations and have been validated using scientific rigor, providing clients with pathbreaking, forward looking perspectives.”
Lobo will be spearheading the India business for Social Intelligence Analytics (SIA), a key focus area for Ipsos globally. With the global acquisition of Synthesio, a social listening tool, SIA is now positioned to map and derive insights from user generated data on social media platforms, whether, text, pictures or videos, enabling clients with useful insights around their brands and consumer expectations.
Added Amit Adarkar, CEO, Ipsos India & Operation Director, Asia Pacific : “Ipsos in its new positioning of Be Sure is foraying into new innovative solutions, with a strong focus, in enabling clients grow and forge ahead with transformative insights. The GSO will be particularly focusing on disciplines like Data Science, Artificial Intelligence, Behavioral Science and Neuroscience. Likewise, Social Intelligence Analytics will be very useful to clients, as it will be a turbo charged combination of trawling through billions of conversations and unstructured data and deriving meaningful insights by employing highly competitive analytical frameworks. And Lobo will be working closely with teams and clients, pan India, for these offerings.”