MxMIndia

Tag: Social Hive

  • Digital and social media agencies were asked to craft strategy for The Times of India's Lead India campaign

    MSL’s Social Hive wins strategy for Lead India campaign (+Editor’s Note on covering events organized by ‘competition’)

    By A Correspondent

     

    Social Hive, MSLgroup’s digital and social practice team in India, won the first edition of the SkunkWorks Challenge ’13, a competition for digital professionals and experts where they were given a 24 hour challenge to crack a strategy or campaign for The Times of India Lead India Movement. The event was organized by afaqs.com.

     

    The two-member team from Social Hive had to submit a 10-day digital campaign for an organ donation drive wherein they had to garner 1 lakh sign-ups. Apart from receiving the accolade, they have also bagged the business mandate to execute their idea for The Times of India Lead India Movement’s digital campaign.

     

    Editor’s Note:

    The information above is based on a communiqué received from MSLGroup. A report on this event is at: http://www.afaqs.com/news/story/38151_afaqs!-announces-winners-of-The-SkunkWorks-Challenge. MxMIndia did not receive any information from the organizers and was not invited to cover the event. Being media-neutral, we have no hesitation in carrying reports on events which are organized by other publications operating in a similar space. However, we aren’t able to do it with all events because we are not invited for them or sent press releases with the info. In this case, because MSLGroup sent us the release, we could carry some info and also use the opportunity to make our point.

     

     

     

  • MSLGroup India, Publicis Groupe's strategic communications and engagement company, has announced the launch of its global digital and social practice in the country, Social Hive

    MSLGroup India launches Social Hive

    By A Correspondent

     

    MSLGroup India, Publicis Groupe’s strategic communications and engagement company, has announced the launch of its global digital and social practice in the country, Social Hive.

     

    Jaideep Shergill

    Jaideep Shergill, CEO, MSLGroup India, said, “While MSLGroup India has been a leader in digital and social engagement for years, the launch of Social Hive means that we are taking the practice to a new level, with even tighter connections across the globe. Digital and social capabilities are central parts of idea -based and fully-integrated client communications solutions. Our top talent at Social Hive makes us well positioned to continue to create award-winning work for our clients across all platforms”.

     

     

     

    Parveez Modak

    The Social Hive team in India is led by Senior Vice-President Parveez Modak and Vice-President Narendra Nag. The team comprises of more than 40 consultants in Mumbai and Delhi who manage 5 million people across communities. Social Hive’s strategic storytelling approach helps brands create stronger connections and relationships with the consumer.

     

    Glenn Osaki, MSLGroup Asia president, added, “In this fast-moving industry, keeping up is not enough. We have to lead. This large investment in Social Hive might be surprising given that we are already an industry leader in the digital and social space in India. But if we want to continue to attract the best talent and create the best campaigns for our clients, we have to constantly innovate and invest. Our expanding content creation capabilities, tools and insights will drive our digital and social leadership into the future.”

     

    Alongside Social Hive, MSLGroup has also launched a new proprietary and social tool: the Social Hive Index, which can benchmark a company’s social engagement and compare it to its peers.

     

    MSLGroup India’s social and digital communications is the leading practice of its kind, advising clients such as Sony, Monsanto, Volkswagen, KPMG, Singapore Tourism Board, Australian High Commission (OzFest), Whirlpool and eBay. The network has also won several international awards which showcase world class, outstanding performance in digital and social media, such as the International Business Awards (Bronze, Social Media Focused Campaign 2012, Sony Mobile) and the Bees Awards (Winner, Best Social CRM 2012, eBay India).