MxMIndia

Tag: SoCheers

  • The account was won in a competitive multi-agency pitch

    SoCheers wins digital mandate for Asus India

    SoCheers, the digital-first creative agency, has won the digital mandate of Taiwanese multinational electronics giant, Asus for its Indian business. The account was won following a multi-agency pitch and the account will be handled from the agency’s Mumbai office.

    Talking about their partnership with SoCheers, Paramjeet Singh Mehta, Head of Marketing, Asus India said, ”We are on the verge of making some new additions and developments to our existing portfolio & believe that a lot of value can be built through our digital touchpoints. The vision for the brand that we have & what SoCheers is envisioning syncs well and we are delighted to partner with SoCheers and embark on our digital growth journey”.

    Added Siddharth Devnani, Co-Founder & Director, SoCheers said, “As a global leader in innovative technology, Asus is at the top of their game with their cutting-edge expertise, setting them a class apart in the ever-evolving tech landscape. We are ecstatic to partner with Asus and together, we look forward to creating impactful campaigns that strike the right chords, win attention and propel the brand to the next level”.

  • The agency gears up to provide digital & creative solutions to the Government of India's flagship initiative

    India invites the world to ‘Study In India’, SoCheers helps bolster the voice

    By Our Staff

     

    We were particularly attracted to the disclaimer in the release which read: With Study In India (SII), being a Government of India initiative, using the image of its spokesperson, Sandeep Goel, is strictly prohibited for the purposes of this press release, as per protocol.

     

    Prohibited?! What the…

     

    Sandeep Goel
    Sandeep Goel

    Since Mr Goel’s photograph is on LinkedIn, we are publishing it alongside this report.

     

    Meanwhile, here’s the development for which we received a communique: ‘Study In India’ (SII), a tech-driven programme by the Government of India, and SoCheers, a digital agency, have come together to augment the former’s digital and creative objectives.

     

    Said Sandeep Goel, Project Head – Study In India: “As per the records, India’s higher education is known to be one of the largest across the globe with over 35 million students, 1000 universities and 52,627 colleges. Therefore, in the coming future the ‘Study in India’ initiative aims to increase the inflow of the students, manifold. And, SoCheers is already helping us innovatively achieve our business as well as communication goals. We look forward to some more interesting and engaging digital conversations, keeping up the positive impact that the initiative has had on the career of thousands of students across the globe.”

     

    Added Siddharth Devnani, Co-Founder & Director, SoCheers: “India holds a unique position in the global education industry and with Study In India being a flagship programme of Indian Ministry of Education, our endeavour is to further accelerate its long-term communication goals across verticals. The ‘Say Yes to Study in India’ campaign was simply the first step in that direction. It not only successfully portrays the country’s various educational offerings and opportunities, but also enables the striving students to further ‘Learn, Thrive and Explore’.”

     

  • Will be focusing on strengthening the agency's internal and external communications

    SoCheers appoints Aanchal Kohli as Head – Corporate Communications

    By Our Staff

     

    SoCheers, a digital advertising agency based out of Mumbai, has appointed Aanchal Kohli as Head – Corporate Communications.

     

    Commenting on the appointment, Kohli said: “I am really excited for my new endeavour with SoCheers and given that it has been off to an amazing start, the journey looks pretty good from where I am standing. I am eagerly looking ahead to bringing something new to the table, seeing the agency reach newer heights and further strengthening the mark that it has already made for itself in the industry. A genuine shout-out to Mehul Gupta (Co-Founder & CEO, SoCheers) and Rajni Daswani (Director – Brand Experience & Digital Marketing, SoCheers), along with the entire #cheersquad, for welcoming me into the family with utter warmth and joy. I can say with utmost confidence that it indeed feels like the start of something cheerful!”

     

    Added Rajni Daswani, Director – Brand Experience & Employee Engagement, SoCheers: “At SoCheers, we have always believed in continuously upscaling ourselves as a team, bringing on board strong experts in each field from the industry at large. Aanchal comes with a truck-full of industry experience and invaluable perspective and we are extremely excited about building a strong PR & Communications department under her leadership. Her expertise in previous agencies and with multiple clients will help the agency widen its avenues at various national and international platforms, along with building and strengthening SoCheers’ media presence.”

     

  • The digital and television campaign has been designed and conceptualised by SoCheers

    Godrej Interio launches ‘Great Indian Furniture Fest’

    By Our Staff

     

    Godrej Interio commenced its festive season sale, the ‘Great Indian Furniture Fest’ with a digital and television video campaign. The campaign was ideated, shot and produced by SoCheers, a digital-first full-service advertising agency.

     

    Said Subodh Mehta, Senior Vice President (B2C), Godrej Interio: “This festive season, Godrej Interio continues to inspire consumers to make space for life. The campaign, which is a first of its kind for us, introduces our festive offerings to our consumers in a light-hearted and relatable manner. Through this campaign, we also wanted to capitalize on short format content to provide an uninterrupted and impactful experience. With this endearing campaign, we look toward brightening our customers lives this festive season.”

     

    Added Mehul Gupta, Co-Founder and CEO, SoCheers: “It is our pleasure to have such a legacy brand in our client roster. This newly launched campaign embarks on this exciting journey and takes ahead the brand’s in-house property, ‘Great Indian Furniture Fest’, ahead during the upcoming festive season. The ad film has nuanced storytelling, and is based on a situation which is relatable to every Indian household but with a twist. We believe that when stories create a positive impact on people, the brand message can be weaved in a very streamlined manner. With this campaign, I believe we have been able to do that successfully, that too in a short video format in line with the brand ethos. We are looking forward to this new association with Godrej Interio and are all geared up to further strengthen their digital footprints with some more clutter breaking campaigns and newer milestones.”

     

  • Bhusare will lead a team of designers at SoCheers

    SoCheers appoints Yogesh Bhusare as Creative Group Head – Design

    By A Correspondent

     

    SoCheers, a digital-first marketing and ad agency, has announced the appointment of Yogesh Bhusare as its Creative Group Head – Design. Bhusare will lead a team of designers at SoCheers and will report into Co-founder & CEO, Mehul Gupta.

     

    Before joining SoCheers, Bhusare has had stints at mainline agencies like Taproot and Leo Burnett.

     

    Added Mehul Gupta – Cofounder & CEO at SoCheers: “Yogesh is the missing piece to our talented design team at SoCheers. His experience at understanding the creative requirements of a brand and giving out something that works strategically as well as creatively is his key strength. He has synced in perfectly with our culture and with the team and is working towards honing their best skills. We welcome him to our SoCheers family and look forward to executing some kickass design-first campaigns this year.”

     

     

  • The account was won following a multi-agency pitch

    Wok Express awards digital mandate to SoCheers

    By A Correspondent

     

    SoCheers Infotech has won digital mandate for Wok Express. The account was won following a multi-agency pitch that witnessed participation from leading agencies.

     

    As a part of the mandate, SoCheers will manage the entire digital duties for Wok Express which includes social media management, digital engagement and strategy and will help drive business objectives. The main objective would be to create brand awareness through engaging campaigns.

     

    Aayush Agrawal

    Discussing the alliance, Aayush Agrawal, Founder & Director, Wok Express said: “We are looking at investing around Rs 100 crore into the brand and to have at least 125 locations across Mumbai, Pune, Delhi, Bengaluru and Hyderabad in the next couple of years SoCheers promises to be a strong partner in our times of growth & will be helping us bridge the gap to reach our target audience.”

     

     

     

    Mehul Gupta

    Commenting on the win, Mehul Gupta, Co-founder & Director at SoCheers said: ‘’Wok Express has done a brilliant job at branding themselves so far across online & offline and we are excited to work on this strong marketable Asian Food QSR brand account. Taking Wok Express’ vision as ours, we are all geared up to deliver the best for the brand that will help them see a positive phenomenal change in their business.”