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Tag: SoCheers Infotech

  • The account was won following a multi-agency pitch

    Wok Express awards digital mandate to SoCheers

    By A Correspondent

     

    SoCheers Infotech has won digital mandate for Wok Express. The account was won following a multi-agency pitch that witnessed participation from leading agencies.

     

    As a part of the mandate, SoCheers will manage the entire digital duties for Wok Express which includes social media management, digital engagement and strategy and will help drive business objectives. The main objective would be to create brand awareness through engaging campaigns.

     

    Aayush Agrawal

    Discussing the alliance, Aayush Agrawal, Founder & Director, Wok Express said: “We are looking at investing around Rs 100 crore into the brand and to have at least 125 locations across Mumbai, Pune, Delhi, Bengaluru and Hyderabad in the next couple of years SoCheers promises to be a strong partner in our times of growth & will be helping us bridge the gap to reach our target audience.”

     

     

     

    Mehul Gupta

    Commenting on the win, Mehul Gupta, Co-founder & Director at SoCheers said: ‘’Wok Express has done a brilliant job at branding themselves so far across online & offline and we are excited to work on this strong marketable Asian Food QSR brand account. Taking Wok Express’ vision as ours, we are all geared up to deliver the best for the brand that will help them see a positive phenomenal change in their business.”

     

     

  • Conceptualized by SoCheers Infotech, the campaign reinforces that beauty comes in all shapes and sizes and more importantly, from within

    CALAE unveils digital ad campaign for plus size women

    By A Correspondent

     

    CALAE, a one of a kind plus size clothing brand for curvy women has unveiled its latest digital campaign conceptualized by SoCheers Infotech. CALAE has taken up the responsibility to reach out and empower and build confidence among the plus size women.

     

    The digital ad starts of with Rhea the protagonist being interviewed by the editor of a high profile fashion magazine. The editor, being surrounded by fashionistas day in and day out, believes that anyone who should work in fashion should fit in to the runway looks. While Rhea is far from fitting into his perception of a “perfect fit”, she manages to change the way he perceives beauty and convinces him that beauty comes in all sizes.

     

    “Around 20 per cent of retail sales in women’s fashion are for plus-sized women. The average size of an Indian woman does not fall under the perceived bracket of being beautiful. We’ve grown up with some barriers in our head of how being healthy or fat does not equal to beautiful. While creating this campaign our aim was to break those barriers & create the conviction among the Indian women of being comfortable in their own skin and create a level of self assurance that beauty lies within,” said Mehul Gupta, CoFounder, SoCheers Infotech.

     

    This campaign was shot by Once upon a Film production.

     

    “A woman’s beauty has often been defined by the size she wears. Due to this, curvy women are often questioned about their lifestyle and appearances. At CALAE we truly believe that beauty comes in all shapes & sizes; also more importantly comes from within. We want to reach out to all the curvy women out there and re-define the idea of a “perfect-size” & what beauty truly means,” said Yash Shah, Business Head, CALAE (www.calae.com)

     

     

  • The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film

    SoCheers unveils TVC showcasing agency

    By A Correspondent

     

    Digital media agency SoCheers, has unveiled its TVC featuring the agency as an investigative intelligence bureau. The campaign positions SoCheers employees as secret agents who, with every client call they make and with every creative they post, are saving the digital world.

     

    As per the script, the plot follows a comical storyline of a literal making video wherein a SoCheers employee is shown facing the camera, sitting in his secret agent tux (with colourful shorts underneath) trying to shoot a monologue about the digital agency he works at, only to keep fumbling and to have his boss keep coming and correcting his lines. It’s meant to be a spoof on other companies who try and showcase everything good about the company with employee testimonials, but this video gives an insight into what usually happens before the final product is out.

     

    The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.

     

    Speaking on the commercial, Mehul Gupta, Cofounder SoCheers Infotech said, “We are at the cusp of a significant transformation, having witnessed tremendous growth in the past year on both business and employee front. We wanted to take this opportunity to showcase how different we actually are from other companies out there & how we believe in being professional & playful at the same time. That’s what SoCheers’ identity has been over the last couple of years & it’s important to showcase that to attract potential clients and more importantly employees. The TVC showcases that our people are the heart of our business, reflecting a strong people culture which will help attract top talent from across the country.”