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Tag: Sniper

  • The digital campaign is based on the insight that young individuals today strive to leave a unique mark in the world

    Micromax aims to leave a mark in latest campaign for Canvas 6

    By A Correspondent

     

    Micromax has launched a new campaign promoting its new product launch – Canvas 6. The Canvas 6 is Micromax’s first smartphone to be equipped with a fingerprint sensor making each smartphone highly personal, protected and easily un-lockable making it the perfect option for the new age evolved users.

     

    With digital medium becoming increasingly critical and important for Micromax to connect with its consumers, a digital campaign has been rolled out to put across the compelling features of the smartphone. The digital campaign is based on the insight that young individuals today strive to leave a unique mark in the world. The hyper-social youth today aims not only to achieve their goals but also create a long lasting and visible impact with their hard work and dedication.

     

    Micromax along with its production house Sniper have come up with a refreshing digital campaign which showcases today’s millennials as individuals who don’t want to give up and are willing to push themselves to succeed and the new Canvas 6 is a smartphone designed specifically for them. The digital Canvas 6 film depicts a series of individuals writhing in their struggle to achieve what they set out to. The film talks about embarking on the less travelled path is never easy, however, one’s determination to triumph over the challenges such as the fear of failure drives them to push through, break barriers and succeed and leave their mark on the world. The campaign uses the thumbs and eventually the fingerprints as symbols of each individual’s identity. The fingerprint motif seamlessly ties each of the individuals to the product’s key features – its finger print sensor.

     

    Commenting on the campaign, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “At Micromax, we believe in redefining the smartphone experience and the introduction of new Canvas 6, brings to life our vision of Micromax 3.0, as we are re-emphasizing our commitment to bold, fearless innovation that meets the needs of our ever demanding consumers. With Canvas 6 we are offering our consumers a premium device that sports fingerprint sensor for great security and personalisation, full metal body for great looks and great specification and functionality with unique service offerings through ‘Around’. Our new digital campaign ‘leave your mark’ ties in well with the features of the smartphone as well as bring alive Micromax’s new brand philosophy of “Nuts.Guts.Glory”

     

    Commenting on the campaign, Chahna Rupani, SVP & Executive Producer, Sniper says, “We wanted to conceptualize a video for Canvas 6 that seamlessly married the brand’s philosophy with its new feature, the fingerprint sensor as well as connect with its consumers- the young and hyper social beings. The challenge was to present the quality of this feature subtly and aesthetically for it to resonate with the uncommon individual. So instead of casting actors, we chose real artists from varied underground art movements as they strive to leave their mark through their unique expressions.”

     

    Commenting on the campaign, Rahul Marwaha, EVP, Interactive Avenues said, “We see an emerging trend in the Video consumption as far as the digital realm goes. ‘Leave Your Mark’ is a digital TVC that echoes the real-life stories of today’s youth. With Micromax going through a brand makeover, we made sure the new philosophy is communicated in a seamless manner.”

     

  • Sniper – The 120 Media Collective's multi-platform commercials & content brand – has already executed the first project for Cheil

    Cheil enters strategic partnership with Sniper and Sooperfly

    By A Correspondent

     

    The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of Digital Content for Cheil’s clients.

     

    Speaking about the development, Roopak Saluja, Founder & Chief Executive, The 120 Media Collective, said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”

     

    Shiv Sethuraman, Group President – South West Asia, Cheil Worldwide, added, “Video content is the fastest growing area within the Digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as Video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to Video Content. We believe they are the right partners and that the market is ripe for such an offering.”

     

  • The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films

    Sniper makes debut in India

    By A Correspondent

     

    The 120 Media Collective, a digitally-inclined company founded by media entrepreneur has launched Sniper, a brand that aims to redefine commercials and content production by providing agile production and effective amplification to meet the rapidly changing needs of today’s marketing paradigm and evolving content models.

     

    The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films coupled with the company’s lean and flexible digital content production model that has seen tremendous success over the past 24 months. Sniper will produce TV commercials, as well as long, short and mid-form content and also see it through to amplification across social platforms and paid digital media, where applicable.

     

    Roopak Saluja

    Commenting on the launch, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “At The 120 Media Collective, we believe staunchly that content is king but also that distribution is god. Video has become par for the course for brands, advertisers, media and publishers alike. The TV commercial as we’ve known it is no longer the only show in town and with new platforms mushrooming and the evolution of consumption habits, we’re seeing the emergence of a range of video types- long, short and mid form. With multiple pieces of content produced by a brand in a year, the shelf life of each piece of content goes down and consequently the willingness, ability and propensity to spend on each of them decreases.”