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Tag: Snehasis Bose

  • As Senior Vice President – Planning

    Namit Prasad joins L&K Saatchi & Saatchi

    By Our Staff

    Namit Prasad
    Namit Prasad

    L&K Saatchi & Saatchi has announced the appointment of Namit Prasad as Senior Vice President. He will be based out of Mumbai and will report to Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi.

    Bose: “Over time and managing various categories and roles, Namit possesses a rare combination of fluid and strategic acumen in seeking and owning solutions that impact business growth. He is a great fit in our team of explorer-strategists, missioned to find the sweet spot between consumer need gaps X technology X clients’ business growth. I am looking forward to working with him and adding fresh spark to the agency’s entrepreneurial DNA.”

    Added Prasad: “As an enterprise builder myself, L&K Saatchi & Saatchi’s business focus – closely working with brands with an entrepreneurial mindset and contributing to growth beyond just communication – interested me hugely. Add to this Paritosh and Snehasis’s ambition and passion! With my kind of experience, I hope to bring in a bit of ‘Baniya Branding’ mentality, wherein all branding efforts are tightly aligned to business objectives. While of course ensuring creative flair and the inventive possibilities of integration.”

     

     

  • Anuraag Shrivastav will be VP in New Delhi and Shalaka Pradhan in Bengaluru

    L&K Saatchi & Saatchi strengthens planning team

    By A Correspondent

     

    Anuraag-Shrivastav
    Snehasis Bose
    Shalaka-Pradhan

    L&K Saatchi & Saatchi India has announced the beefing up of its core planning team across its offices in India. The agency has roped in Anuraag Shrivastav as Vice President – Planning, North. He will be based out of New Delhi and report to Snehasis Bose, Executive Director, L&K Saatchi & Saatchi India. The agency has also appointed Shalaka Pradhan as Brand Strategy Director. She will be based out of Bengaluru and also report to Snehasis Bose.

     

    While Shrivastav joins L&K Saatchi & Saatchi from FCB Ulka where he was Senior Brand Planning Director, Pradhan moves from group firm Publicis India where she was Brand Director – Strategy.

     

    Said Bose on the appointments: “Truth is I have been trying to work with Anuraag since 2015. His experience and freshness + understanding of culture and brands + can-do attitude = the strategic-superpowers our clients need and want!! Am really happy that our stars finally aligned!!! Shalaka with her consistent curiosity, her asking of ‘what if?’ is a great fit with the spirit that drives the L&K Saatchi & Saatchi strategic approach. Combined with her solid experience, I believe she will bring the just-right fillip to the Planning team and our clients.”

     

     

  • He will be operating from the Delhi office

    Snehasis Bose joins L&K Saatchi & Saatchi as Sr. VP, Planning

    Snehasis Bose

    By A Correspondent

     

    L&K Saatchi & Saatchi has announced the appointment of Snehasis Bose as Senior Vice President, Planning. He will be operating from the Delhi office.

     

     

    Sandhya Srinivasan

    Commenting on the appointment, Sandhya Srinivasan- Chief Strategy Officer & Managing Partner L&K Saatchi & Saatchi said, “We have been looking forward to strengthening our core competence, the strategic & knowledge discipline at L&K Saatchi & Saatchi. Snehasis fits in snugly into our culture which marries creative planning with business results. As the Head of Planning in our Delhi office he will not just drive the growth for brands & businesses there but also lead some inspiring initiatives that are national. We are really delighted have him on board to continue building our desire to stay audacious.”

     

    Snehasis comes with a rich experience of 18 years, and has worked with eminent agency networks like D Y Works (Formerly DMA networks), PQR Mumbai, Publicis Ambience, McCann, JWT Kolkata, Bates Kolkata and Contract Advertising. Over the years Snehasis has lead key projects like Tata Docomo, Pepsi, Airtel, Fidelity Mutual Funds and many other renowned brands.