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Tag: Sneha Iype Varma

  • Of the two shortlists India has received this year, the first is BBH India's entry for its client Google Chrome under the category of Art Direction. The second entry to be nominated is Taproot India's entry for its client The Times of India titled 'I am Mumbai'.

    2 shortlists in Film Craft for India

     

    By A Correspondent [Updated]

     

    There is every chance of India putting up a good show at the Cannes Lions festival under the category of Film Craft. After sending a record 41 entries this year, two of them have found mention in the shortlisted entries so far. And both of them stand a great chance of emerging winners given the adulation it has managed to receive on its own national shores. Of the 33 entries sent last year, only Ogilvy’s entry – Train for Indian Railways received a metal in the form of a Gold.

     

    Of the two shortlists India has received this year, the first is BBH India’s entry for its client Google Chrome under the category of Art Direction. The second entry to be nominated is Ramesh Deo Productions’s entry for its client The Times of India titled ‘I am Mumbai’. The entry has been nominated under the category of Direction and Taproot India is the agency.

     

    Introduced in 2010, the Film Craft Lions honours the craft of the filmmaking process – the direction, copywriting or editing, or the skilful use of music or sound design. A total of 1721 entries from 48 countries have been submitted into the Film Craft category this year, an increase of 30 per cent compared to 2011. The countries that have sent maximum entries include USA at 640, United Kingdom at 315, France at 77, Brazil with 76 entries and Germany with 72.

     

    Representing India at the Jury is Sneha Iype Varma, Executive Producer/Partner, Nirvana Films.

     

    The trophies will be presented during the Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards Ceremony, which will take place on Saturday evening 23 June in the Grand Auditorium, Palais des Festivals.

     

  • Cheer loud and clear for your country. Make lots of noise and have lots of fun. You are in the Mecca of advertising and this is your time, says Sneha Iype Varma

    The Anchor: Sneha Iype Varma on 5 things to do when at Cannes

     

    By Sneha Iype Varma

     

    1. Soak it in

    This year Cannes is promising to be full of very exciting talks. Some very prominent names include Ridley Scott (Film Director) , Zaha Hadid ( renowned architect), Bill Clinton and Dan Weiden. Some interesting sessions such as The Bill and Melinda Gates Foundation – can your idea change the world , Global India – Talk by Shekhar Kapur and Balki/Jeff Goodby Saatchi new directors showcase/John Hegarty and Dan Weiden… among the several other very interesting sessions by Google, P&G and the rest. Soak it in and come back feeling rejuvenated!

     

    2. Party party party!

    Attend all the happening parties and connect with the world. Shots beach party, Cannesutra India party – all the award functions followed by each party. Meet associates from across the world and exchange ideas and, of course, just hang loose and have fun. Go to the Gutter bar everyday and tank up till the wee hours!

     

    3. The grand Prix and some art anyone?

    Go toMonaco. Monacois very close to Nice and Cannes. It’s a must since you are travelling all the way there. Especially if you are a car enthusiast. It’s a very small town and densely populated. It hosts the Monaco Grand prix and is an extremely popular place for the rich and famous. Of course, all of the French Riviera is and that’s where you will be, so may as well soak it in a bit. If you aren’t inclined and are the more arty sort – please go to Eze. It’s a small quaint artists’ village and you can spend hours just window shopping or shopping all the way up to a stunning view from atop the hill. Truly worth it. If you have an international driving license, it might even be worth it to drive yourself and some friends around.

     

    4. Food! Glorious Food!

    By the third day most of us Indians crave spicy food and some hot (as in garam) food. The bland fish and the hard baguettes become a bit boring! So go looking for a good Indian/ Pakistani / Chinese or Thai joint and load the chilli sauce on anything half edible. If you find a half decent place, recommend it to fellow Indian delegates and you will soon be worshipped and become a hero of sorts. Keep looking or better still think up ideas to open shop there sometime!

     

    5. Why are you here?

    Watch all the shortlists. That’s what you’re in Cannes for, remember! That’s also why the jury toils endlessly, so please go get a good glimpse of work that scores. The shortlists play across categories and you must catch all the film categories to understand where we stand in the global mix. That’s when the final award night makes more sense. Cheer loud and clear for your country. Make lots of noise and have lots of fun. You are in the Mecca of advertising and this is your time! Have a great trip and bon voyage!

     

    Sneha Iype Varma is the Executive Producer/ Partner at Nirvana Films. She is also on the jury of the Film Craft category at Cannes 2012.