MxMIndia

Tag: Snap Inc

  • Knowledge sessions and masterclasses dominate proceedings

    Day 2 @ Goafest: First Half Wrap-Up

    Day 2 of Goafest 2024 began began with a session hosted by the India chapter of IAA in collaboration with UNICEF. The theme was titled Gender-Sensitive Marketing: Navigating The New Consumer Landscape. Among the panellists were Chandni Shah, Chief Operating Officer of FCB Kinnect, Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital, Kailashnath Adhikari, Business Head of Sri Adhikari Brothers & Managing Director of GovernanceNow, Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia & Chairman of Leo Burnett South Asia; and Ram Madhvani, Filmmaker, Producer, and Founder of Equinox Films and Ram Madhvani Films. Moderating the discussion was Kranti Gada, Founder of NeOwn.in.

    Post that, in a keynote address, Pulkit Trivedi, Managing Director of Snap Inc. India, revealed how Snapchat emerged as the preferred platform for young India. This was following by a session titled titled Media Agencies Panel – The Changing Expectations from a Media Client Leader, and the Challenges in Getting There, comprising prominent industry leaders. The panellists included Ajay Gupte, CEO, Wavemaker South Asia, Anita Kotwani, CEO – Media (South Asia) at Dentsu, Tanmay Mohanty, CEO of Publicis Media Services India and Vaishali Verma, CEO of Initiative India. Steering the discussion was Vikram Sakuja, Partner & Group CEO of Media & Out-of-Home at Madison Communications.

    The third knowledge seminar was titled, Trust or Bust: Thriving in the Digital World, with ASCI as partner. The panel of experts included were Amit Doshi, Chief Marketing Officer at Britannia, Falguni Vasavada, Professor at MICA and Digital Creator, Paras Sharma, Director of Global Partnerships at Meta and Sharan Hegde, Finance Content Creator and Co-founder and CEO of 1% Club. Manisha Kapoor, CEO & Secretary General of ASCI, moderated the session. We thought the session could be a tad longer.

    What followed was a fireside chat featuring Ankit Kapoor, Head of Marketing & International Business at Parle Agro, Mahesh Shetty, National Sales Head at Viacom18 and Navin Khemka, CEO – South Asia of Essence Mediacom. Conducting the conversation was anchor and marathoner Shibani Gharat.

    Day 2 also saw a series øf masterclasses. By WhatsApp on Agency Exclusive: Drive growth across the customer journey with WhatsApp, presented by Riddhika Sand. Then Ujaya Shakya, Founder and CEO of Outreach Nepal on Unlocking Market Potential: Open your eyes to Nepal. There was also the the D&AD masterclass presented by Lisa Evans and Paul Drake titled Unlocking Award Winning Ideas. Amazon miniTV also held a masterclass on Brand Integration with Vijay Iyer, Director, Amazon Ads India and Amogh Dusad, Head of Content, Amazon miniTV conducting the session. There was also a masterclass on Hall of Flame – The Olympics Masterclass presented by Chandan Roy.

  • The new user-generated content platform

    Snap Inc. rolls out Spotlight

    By Our Staff

    Snap Inc.’s Spotlight, the new entertainment platform for user-generated content within Snapchat, is now live in India. Spotlight will facilitate the Snapchat community to express themselves and reach a large audience in a new way.

    Notes a communique: “Snap’s $1m a day programme will also be available in India, celebrating and rewarding the creativity of local Indian Snapchatters and offering a chance for creators to earn a share of a $1M USD daily fund. Snapchatters must be 16 or older, and where applicable, obtain parental consent to earn.”

     

     

  • Under this partnership, DAN India will now also include Snapchat as one of its priority platforms to distribute adspends for its brands serviced across the network

    Snapchat, DAN ink strategic partnership for India

    By A Correspondent

     

    Tarika Maini Soni

    Multimedia messaging app Snapchat has inked a strategic partnership with Dentsu Aegis Network (DAN) for India.  Under this partnership, DAN India will now also include Snapchat as one of its priority platforms to distribute adspends for its brands serviced across the network. This latest alliance is expected to fuel Snapchat’s growth in the region and further support advertisers who intend to reach out to and connect with Gen Z. Said Tarika Maini Soni, India, Head Commercial Strategy and Ad Monetization, Snap Inc: “We are excited about this partnership with Dentsu Aegis Network. This will definitely allow us to work with their exciting set of brands and create campaigns that will resonate with their target audience. We know that Gen Z actively engages with Augmented Reality campaigns on Snapchat and, through our deep knowledge of this audience, we are able to build highly creative, effective and measurable advertising solutions for our brand partners.”

     

    Anand Bhadkamkar
    Anand Bhadkamkar

    Added Anand Bhadkamkar, CEO, Dentsu Aegis Network India: “As our share of wallet grows in the digital space, we are thrilled to associate with Snapchat. The partnership is a great opportunity that will help our clients to engage with Gen Z in an immersive way from the comfort of their homes. Also, our strong presence and deep market relationships within India will help support Snapchat’s mission in the country.”

     

    So does this mean DAN will prefer Snapchat over Facebook and Twitter?

     

     

  • Ten experts on friendship from around the world contributed to the report to contextualise the data

    Snapchat study throws up friendship mantras of Indians

    By A Correspondent

     

    Snap Inc. released a global study of 10,000 people across Australia, France, Germany, India, Malaysia, Saudi Arabia, the UAE, the UK and the US to explore how culture, age, and technology shape preferences and attitudes around friendship. Ten experts on friendship from around the world contributed to the report to contextualise the data.

     

    “Snapchat’s commitment to enabling self expression and connecting real friends compelled us to explore the attitudes, values and perceptions that shape friendship across cultures and generations,” said Amy Moussavi, Snap Inc. head of consumer insights. “While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate it through Snapchat.”

     

    In India, friendship is the most celebrated human relationship with a wealth of popular culture – from songs to movies – extolling its influence on our lives. The Friendship Report also provides an insight into how Indians think of and relate to their friends compared to the rest of the world.

     

    Also, Indians have on average six best friends. Only Saudi Arabians have more with 6.6, while the UK ranks the lowest with an average of only 2.6. Interestingly, not only do people in India have more friends overall, they also want more; with 45 per cent of respondents indicating they would like to expand their social circle.

     

     

  • More than 14 new local shows and publisher stories coming to Snapchat’s Discover platform in India

    Snapchat to offer local publisher content in India

    By A Correspondent

     

    Snap Inc, makers of Snapchat, have announced the launch of a newly localised Discover, tailor-made for the growing community of Indian Snapchatters, through partnerships with nearly a dozen media brands. This is the first time Snapchat has offered local publisher content in India, and follows recent announcements of other expanded Discover offerings within the last month in the UK, France, Germany, Norway and the Middle East.

     

    Onboarding leading media houses, content curators and entertainment studios, the Indian Snapchat Discover partners include news, current event, and cultural affairs commentary from Brut. India, HuffPost India, The Logical Indian, The Quint, and Vice India, featuring signature editions from each; social video and entertainment from Pocket Aces (FilterCopy and Gobble), TVF (The Timeliners, Girliyapa, and The Viral Fever), and QYOU (The Q India); music and cultural content from Saavn’s OnRecord; and Bollywood and beauty highlights from MissMalini Entertainment, featuring MissMalini and Beauty BFF.

     

    Said Rami Saad, Head of International Content Partnerships, Snap Inc:  “We are delighted to now offer a more customized Discover experience for the millions of daily Snapchatters in India, welcoming many of the media brands they already know and love. We are passionate about providing Snapchatters with the best content experience on mobile, featuring a diverse mix of credible, local voices alongside some of the best content creators from around the world. By engaging with our growing and creative community in India, most of whom are aged 18-24, these amazing local partners will be able to inform and entertain this hard-to-reach audience in powerful ways that are native to our platform.”