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Tag: SN Sharma

  • He takes over from Rajan Gupta – current President

    DEN’s SN Sharma is new AIDCF prez

    By A Correspondent

     

    SN Sharma

    All India Digital Cable Federation (AIDCF), the apex body of digital cable television players, has announced the appointment of SN Sharma, CEO, Den Networks Limited, as the new President of the Federation with effect from 1st April 1 post the expiration of term of Rajan Gupta’s term.

     

    Said Gupta: “I am delighted to handover the presidency to Mr Sharma. It had been an event filled last couple of years at AIDCF, where we successfully migrated into the digital regime and ensured that New Tariff Regime becomes a reality, thereby empowering the consumers. I would like to thank all the members of AIDCF, without whose support this journey would not have been possible.”

     

    Added Sharma: “It is an honour for me to take the baton of leading AIDCF from Mr. Gupta and carrying it forward in the direction of realizing ‘The dream of Digital India’. All the esteemed members and I will continue to work as a team to resolve the issues and enhance the overall growth of cable television. Our priority will be making the new Tariff Regime hassle free so that that there is no inconvenience to the consumers. We will encourage and value the constructive suggestions and feedbacks.”

     

     

  • As part of this partnership, BARC India will fetch data from STBs of DEN Networks

    BARC India and Den Networks join hands for RPD

    By A Correspondent

     

    BARC India has partnered with cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs).

     

    As part of this partnership, BARC India will fetch data from STBs of DEN Networks. DEN networks, will also use this data for subscriber management, packaging opportunities and to drive advertising revenue on their in-house channels.

     

    BARC India, will use a portion of DEN Networks subscriber base to augment its TV measurement service. The large pool of panel households will also help address the issue of panel home tampering.  BARC India had recently upped its panel home size to 30,000. These RPD partnerships will enable BARC India to capture viewership from an exponentially larger panel.

     

    “Collecting viewership data using RPD is a global practice. However, for BARC India it will be another global-first as we integrate this as part of the currency.  Our partnership with DEN is the first step towards using RPD for TV viewership measurement,” said Romil Ramgarhia, CBO, BARC India.

     

    BARC India, which is looking at partnering with more Cable and DTH operators for RPD, believes that this approach will allow expansion of panel households to over 150,000 in the near future.

     

    “Currently most Cable/ DTH operators in India do not have information on how their subscribers consume content. With more interactive services being launched, this will be a very valuable information for the platform owners. This partnership is a win-win for both and will benefit the larger ecosystem,” added Ramgarhia.

     

    Added SN Sharma, CEO, DEN Networks: “Data gathering and analytics is becoming increasingly relevant in a vast and heterogeneous society like India.  With this partnership, we have taken the first steps towards world class data analytics of subscriber viewing patterns which will help us to serve our customers in a far more effective way and enabling us to offer personalised services.”

  • Exclusively for Den Cable and Broadband subscribers, it is available for download on all the devices which are on Android and iOS platforms

    Den Networks launches Den TV+, OTT services for its subscribers

    By A Correspondent

     

    Den Networks, one of the largest cable MSOs in India, has launched its online/live-streaming platform – Den TV+ where users canaccess content on the go. Exclusively for Den Cable and Broadband subscribers, it is available for download on all the devices which are on Android and iOS platforms.

     

    Commenting on the launch, SN Sharma, CEO DEN Networks Pvt. Ltd said: “We are excited to launch Den TV+ where our viewers can now watch TV on their mobiles and tablets. Being a leading distribution platform, the idea is to complement our CATV offering to consumers and make it available for our customers on the move anytime, anywhere. Den TV+ provides live streaming of 130 TV channels, 2500+ movies and recorded videos including popular shows/serials, devotional content, lifestyle content and much more. The service is currently free of cost as an initial launch offer. We are always exploring newer ways to provide value for money to our viewers and today’s evolving technology helps us cater to their changing lifestyle needs.”