MxMIndia

Tag: SMS

  • Inorbit Malls have created an online forum on Twitter and launched a dedicated 24 hour customer SMS service

    Inorbit Malls’ interactive feedback mechanism on Twitter & SMS

    By A Correspondent

     

    Inorbit Malls, the pioneers in mall culture in India, now brings to its shoppers an interactive feedback mechanism that will enable them to connect with their consumers in real time as well as provide a forum for consumer interaction and response. Inorbit Malls have created an online forum on micro blogging site, Twitter as well as launched a dedicated 24 hour GSM customer short messaging services (SMS).

     

    The feedback mechanism will enable an expeditious and inexpensive forum to shoppers for resolution of complaints relating to certain services rendered by the mall. All that the consumers, who are active on Twitter, have to do is #InorbitMall on twitter while posting their queries or complaints and Inorbit Malls will respond immediately. A dedicated digital and social media team has been set up, which will monitor these posts and respond to shoppers in real time.

     

    Similarly, people who are not active online can send an SMS with key word ‘FEEDBACK’ on 9619792233. The query will be stored after the mechanism captures the key words, which will thereafter send an alert to the response team for further action. The response team will respond to all the queries within 24 hours.

     

    Talking about this initiative Kishore Bhatija, Chief Executive Officer, Inorbit Malls Pvt Ltd, said: “Consumer engagement and feedback is an integral part of brand awareness and commitment. As a brand, it is extremely critical to understand and connect with consumer on a personal level, as these help us in improving and furthering brand experiences. With this feedback mechanism, we will able to communicate with our shoppers in real time and build trust in the brand.”

     

  • Hotmail’s original founder Sabeer Bhatia and Yogesh Patel have announced the launch of JaxtrSMS, a cross-platform, open texting application that would enable users to send SMS to anyone in the world for free.

    Sabeer ‘Hotmail’ Bhatia’s launches JaxtrSMS. Offers free SMS, NEware

    By A Correspondent

    The man who gave users a free medium to download and access e-mail may soon be causing another such explosion, albeit in the world of mobile phones. Hotmail’s original founder Sabeer Bhatia and Yogesh Patel have announced the launch of JaxtrSMS, a cross-platform, open texting application that would enable users to send SMS to anyone in the world for free.

    What is unique about this new venture is that a mobile user can send a text SMS to any mobile phone in the world without requiring the receiver to have the JaxtrSMS application installed on her phone. This open facet of JaxtrSMS distinguishes it from other free mobile messaging applications where messages can only be sent within a closed network to people who also have the same app installed. JaxtrSMS retains the number of the user and no new number is required while signing up for the JaxtrSMS service.

    Unveiling details at an event in Mumbai, Sabeer Bhatia, CEO & Co-Founder, Jaxtr Inc. and Co-Founder of Hotmail, said, “15 years ago, we gave you Hotmail.com, the world’s first webmail service that freed up e-mail from the confines of the desktop and aided the creation of a global communications network which was completely open and free for users. Today, we present JaxtrSMS which does to SMS what Hotmail did for e-mail. Now, mobile users can leverage our free and open application to send messages to their contacts anywhere across the world without having to pay anything. The fact that our application has been downloaded by users across 197 countries in just a few weeks since our soft launch amply reflects our belief that JaxtrSMS will prove to immensely useful to mobile users across the world.”

    JaxtrSMS can be easily downloaded from www.jaxtrsms.com or from the app store on the handset for free and is compatible with all mobile operating systems including the iPhone, Blackberry, Android and J2ME.

  • Not jst for mktg stuff; SMS msgs go a long way in giving u info abt products n services.

    The Anchor: 5 ways a marketer can use SMS to his/her advantage

    By Ravi Sundararajan

     

    #1 Acquisition of customers. SMS is a great tool to connect with new customers, and a marketer can leverage this medium to use it to target and acquire new customers.

    #2 Engaging customers. According to their area of interest, SMS can be used effectively to engage customers.

    #3 Retaining customers. It can also be a potent tool to retain customers by keeping them informed about promotions or information that might interest them.

    #4 Service Transaction. SMS also works well when one needs to give customers service-related information such as regarding bill payments or cash transactions.

    #5 Building infrastructure. There are many who don’t have infrastructure to set up communities or a mobile infrastructure service company. That’s where a company like ours can help marketers create such companies for others in the industry.

    Ravi Sundararajan is the Vice President Marketing at SMS GupShup.