MxMIndia

Tag: Smriti Mandhana

  • The bank celebrated its fifth anniv on September 5

    Equitas announces Rani Rampal & Smriti Mandhana as brand ambassadors

    By Our Staff

     

    Equitas Small Finance Bank has announced hockey player Rani Rampal and cricketer Smriti Mandhana as the company’s brand ambassadors. This announcement comes at a time when the bank celebrated its fifth anniversary on September 5.

     

    Said Murali Vaidyanathan, Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth, Equitas Small Finance Bank Limited: “Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors. As a bank, we emulate the same values of a sportsperson being fair and transparent which reflects in our pan-India beyond banking initiatives. Sports has always served as a medium for women to break stereotypes and build an identity for themselves within the society. We believe in providing that very platform for these entire population and segments to take a step forward and follow their passion. With the enhanced access to sports over the years, we expect to motivate the entire segment in the hinterlands of India.’

     

  • The partnership will see the cricketers in the brand’s upcoming campaigns and promote Playerzpot through engagement activities

    Playerzpot ropes in Bhuvneshwar Kumar & Smriti Mandhana as Brand Ambassadors

    By A Correspondent

     

    Playerzpot, a fantasy sports gaming platform, has announced the signing of cricketers Bhuvneshwar Kumar and Smriti Mandhana as its Brand Ambassadors. The partnership will see the cricketers in the brand’s upcoming campaigns and promote Playerzpot through engagement activities.

     

    Said Yogesh Doiphode, Founder, Playerzpot: “We are happy to welcome the two cricketing greats, Smriti Mandhana and Bhuvneshwar Kumar to the Playerzpot family. It is the beginning of a new innings for the company and we hope to grow aggressively in the Fantasy Gaming arena. Cricket is the game that fuels the interest of Indians at large. We are looking to catch the interest of gaming enthusiasts who are looking for innovative and exciting ways to emulate their favourite sporting icons.”

     

    Added Mitesh Gangar, Co-Founder, Playerzpot: “A new era is being heralded with the addition of Smriti Mandhana and Bhuvneshwar Kumar in our company. As we aim to surge and strengthen our leadership position in the online Sports-Gaming industry, I believe bringing the iconic players as the face to the brand will resonate with the fans of cricket and gaming. Playerzpot is a beautiful concoction of excitement and thrill of real-world sports and fantasy gaming which allows the players to experience the game on a different level. Our vision is to become a one-point gaming destination in India in the game of skill segment and we are confident about the bright future of this segment.”

     

     

  • The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj

    Ogilvy partners government in war against Covid-19

    By A Correspondent

     

    Ogilvy India has created an anti-coronavirus campaign for the Government of India, under the title, ‘Mask Force’. It involves some of India’s cricketers talking to the nation, starting with captain Virat Kohli and concluding with Sachin Tendulkar. The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj.

     

    Speaking about the exercise, Ogilvy’s Chief Creative Officer Worldwide and Executive Chairman, India, Piyush Pandey said: “For decades now, we at Ogilvy have stepped up to stand by our country’s needs through our CSR, be it for polio eradication, literacy, fighting crimes against women and many more causes. So as soon as the Government of India approached us for our effectiveness in spreading messages to the masses, we wholeheartedly jumped in to do our bit. I believed that ‘Mask Force’ would be a likeable term that could be used to galvanise the whole country, hence decided to name this program ‘Mask Force’.”

     

     

  • The women’s cricket team is on a fine journey, but it’s just the start, writes Shailesh Kapoor

    Indian Women’s Cricketers: Stars in the Making

     

    By Shailesh Kapoor

     

    As I write this, I’m watching the Indian women’s cricket team bow out in the T20 World Cup, losing their semi-final game to England after a lacklustre performance. Thus far, it’s been an excellent World Cup for the team, where they won everything on offer, and fairly emphatically too.

     

    You can’t win everything. But the Indian women’s cricket team has been winning a lot more in recent times than ever before. The 2017 ODI World Cup in England is where the surge started. India reached the final and should have won it against the hosts, chasing. a modest total, but lost by nine runs in a tight finish. But the run of performances leading to that final made the media and the audiences sit up and take up notice. In particular, the semi-final performance against Australia, featuring a dream innings by Harmanpreet Kaur, where she scored an unbeaten 171, was the gamechanger in this regard. The rise of women’s cricket in India was covered in this column too at that time, which can be read here.

     

    Since then, the team has built on its strengths, and has now three clear stars headlining the unit. Mithali Raj is a veteran with many records to her name, while Harmanpreet Kaur and Smriti Mandhana are exciting, young batters who play a brand of cricket that’s immensely entertaining and new-age.

     

    During the ad breaks in today’s game, I saw Kaur endorsing a natural fruit juice brand. Raj has been endorsing brands too, and I’m sure Mandhana is beginning to get her share of credit on that front. This was unthinkable two years ago.

     

    Star Sports have done well to promote women’s cricket with all sincerity, well knowing that the ratings will take time to come. It’s too early to expect these games to show up on the top programme charts. But the rise in interest is definitive. When India’s men’s team lost the first T20 to Australia earlier in the week, an English news anchor covered it in the headlines, specifically prefixing “men’s” to avoid confusion. That tells you something about the progress that has been made.

     

    The women’s cricket team is on a fine journey, but it’s just the start. They will need to be consistent over the next couple of years to build a bigger fan base. That’s when the stars will come into their own, becoming sporting stars like Saina Nehwal, PV Sindhu or Sania Mirza.

     

    In the Ormax Sports Stars October 2018 report, four Indian sportswomen feature in the Top 25 most popular sportspersons in India (across sports, nations and gender), and these are Nehwal, Sindhu, Mirza and MC Mary Kom. Raj follows at no. 26, at less than 10% popularity share of Nehwal. So clearly, there’s a lot of fan base to still cover.

     

    The men’s team has done very well in the ODI and T20 formats in recent years, and now enter most series or tournaments as the favorites to win. That’s the next target for the women’s team. And it may not be too far away.

     

     

  • Starting this month, Smriti Mandhana will be seen promoting Power’s latest range – XO Rise

    Smriti Mandhana appointed brand ambassador for Bata’s Power

    By A Correspondent

     

    Bata has announced its association with Smriti Mandhana, the opening batsman of Indian women’s cricket team. Currently on the tour of South Africa as the Vice-Captain of the ODI squad, Mandhana will be the new face of Power – the sportswear brand from Bata.

     

    Said Sandeep Kataria, Country Manager, Bata India – “Smriti is undeniably one of the most talented sports personalities and a strong role model for all youngsters. We are honored to have Smriti who has brought such glory to our country, as the face of brand POWER. Together, we hope to inspire and motivate young Indians, to start an active and healthy lifestyle. Our goal is to provide excellent value to our customers and succeed as the India’s leading athletic and sport-lifestyle footwear brand.”