MxMIndia

Tag: Smit Shukla

  • Features Yami Gautam

    Taproot Dentsu conceptualises campaign for Urban Company

    By Our Staff

     

    Urban Company, formerly Urban Clap, has launched a campaign to introduce its new Roll-on waxing service.  The campaign features Yami Gautam and is conceptualized and executed by Taproot Dentsu for Urban Company Salon At Home.

     

    Speaking about the campaign, Arshad Shaikh, Creative Director, said: “The idea was to address the consumer’s woes when it comes to waxing via a conversation between two friends. A lot of women continue using their local or ordinary waxing methods despite the impact on skin. Through this film we wanted to point out that the problem is with the baddies in the ordinary wax that’s causing them skin allergies. But now there’s a better solution, which is the new Roll-on Wax by Urban Company.”

     

    Added Smit Shukla, VP, Marketing & Growth: “90% of women in India still use tin wax because they are unaware of any better options. Finding the appropriate variation for their skin type can be difficult, and as a result, many women end up with burns, redness, or rashes. By introducing Urban Company Roll-On Wax through this campaign, we are offering women a better waxing experience. Our latest offering is 100% Colophony free and has a temperature-controlled applicator. At Urban Company, it is our endeavour to always simplify things for our customers, and UC Roll-On’s superior waxing solution definitely delivers that.”

     

  • Kriti Sanon is face of Urban Company Salon At Home

    Kriti Sanon is face of Urban Company Salon At Home

    By Our Staff

     

    Urban Company has launched a new campaign featuring brand ambassador Kriti Sanon for its Salon At Home. Created by QED Communications, the series of three films highlight the service experience.

     

    Speaking on the campaign, Harihar Goswami, CD, QED Communications said: “The campaign romanticises Urban Company’s Salon At Home Services in a way like never before. The films showcase how the brand not only promises but delivers on the promise of a true beauty experience that every woman deserves – brought to life by the ever graceful Kriti Sanon.”

     

    Commenting on the campaign, Smit Shukla, VP, Marketing and Growth at Urban Company added: “We are absolutely thrilled to have Kriti Sanon on board once again for our latest salon campaign. Our brand value perfectly aligns with Kriti’s diverse, authentic, true and exuberant personality. With the launch of this campaign for salon services, we aim to showcase the unparalleled salon experience that every consumer can get from Urban Company at the comfort of their homes. Beauty and grooming are key verticals of Urban Company and our association with Kriti Sanon will help amplify brand connect with the consumers.”

     

  • To highlight the company's professional cleaning services

    Taproot Dentsu launches new campaign for Urban Company

    By Our Staff

     

    Urban Company, in association with Taproot Dentsu, has launched a campaign for the company’s professional cleaning services. It comprises two films which demonstrate the critical aspects of stain removal and adding shine to the fixtures and overall bathroom look and feel.

     

    Speaking about the campaign, Ayesha Ghosh, CEO, Taproot Dentsu said: “It was a fun idea to use the maid as the advocate of Urban Company’s professional cleaning service. Instead of defending her cleaning abilities, the maid points out the marked superiority of Urban Company. While UC’s bathroom cleaning service will never entirely replace the housemaid who cleans the bathroom now, with this campaign we expect more frequent usage of it and give their bathroom the shine it deserves.”

     

    Commenting on the campaign, Smit Shukla, Director-Marketing, Urban Company added: “Consumers want a sparkly clean and shiny bathroom but currently they are compromising with basic minimum regular cleaning which does not give their expected level of cleaning and shine to their homes. Urban Company’s professional cleaning thus aims at offering superior home and bathroom cleaning via 10X superior stain removal and 2-month long-lasting shine Vs regular bathroom cleaning. Our trained fleet of Cleaning partners with their expert equipment ensure that consumers get squeaky clean and shiny bathrooms always.”