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Tag: Smile Foundation

  • Smile Foundation and India Today Group run a campaign to help end the hunger crisis

    India Today group highlights stories of hope and courage

    By A Correspondent

     

    Smile Foundation, in a campaign supported by the India Today group, will be showcasing a series of capsules from across India, highlighting stories of hope and courage of people who have been severely affected by the lockdown. According to a communique, the 10-part series that will air on India Today Television hopes to encourage the news audiences and affluent strata of the society to positively contribute towards ration distribution through Smile Foundation’s campaign ‘India Shares’.

     

    Said Santanu Mishra, Co-Founder, and Executive Trustee, Smile Foundation: “Through this campaign our aim is to reach our goal of providing dry ration kits to 1.5 lakh families across 15 states. Since the onset of this pandemic, we have taken every possible measure to ensure that people severely affected by this lockdown are catered to. Not only have we worked on distributing ration and sanitary needs but also looked at providing tele-counseling and tele-consulting, as we are using an integrated approach to reach out to all our beneficiaries.”

     

    Added India Today Group Vice-Chairperson Kalli Purie:“As we face this unprecedented crisis, our news channels are also playing an instrumental role in fighting the infodemic. While bringing our viewers the best on-ground coverage, world’s top experts, deep data intelligence and an extensive fact-checking unit, we also believe in driving change through positivity, hope and perseverance. Through this series we will bring you just that- inspiring stories of hope amidst a pandemic, showcasing lives of ordinary people and vulnerable communities who are braving the odds.”

     

     

  • Every smile captured will contribute towards ‘Mission Education’ program of Smile Foundation

    Happydent partners Smile Foundation to launch #HappydentSparklingSmile

    By A Correspondent

     

    Happydent has partnered with Smile Foundation to launch #HappydentSparklingSmile, a digital campaign under which brand is urging consumers to capture candid smiles to help support the education of underprivileged children.

     

    For this campaign, the brand has partnered with the Indian photographers Abhinav Chandel, Praveen Bhat, Shramona Poddar and Zaid Salman, to capture candid sparkling smiles around them. Alongside, the brand is urging its consumers to share the candid moments on brand’s social handles through a simple process detailed out in the campaign video.

     

    Elaborating on this campaign and partnership, Rohit Kapoor, Director Marketing, Perfetti Van Melle India said: “We are delighted to be partnering with Smile Foundation for this noble cause. As a responsible corporate, Perfetti Van Melle believes in giving back to the communities where we operate and we aim to make a difference to the lives of these wonderful children by providing them better access to education. The cause coheres with Happydent’s brand proposition of adding ‘sparkling smiles’ to people’s lives. #HappydentSparklingSmile is a simple initiative at heart to ensure we are able to light up the lives of some underprivileged kids.”

     

    Added Santanu Mishra, Co-Founder and Trustee, Smile Foundation: “We are quite excited to partner with Happydent on this campaign.  The idea behind this partnership is to see more and more children enrolled in schools. Despite, us having a law that makes education a fundamental right of every child between the ages of 6 and 14, the harsh reality is that at least 32 million Indian children of age up to 13 years have never attended any school, majority of them belonging to the socially disadvantaged class. As socially responsible organizations, we will together work to bring back smiles to these children.”