MxMIndia

Tag: SMG India

  • Natasha Kapoor Joins Agency as VP, SMG Mumbai and Gautam Surath Appointed VP, Strategic Planning

    SMG beefs up senior leadership team

    By A Correspondent

     

    Starcom MediaVest Group (SMG) India has beefed up its senior leadership team with the hiring of two key executives. Natasha Kapoor joins the agency as VP, SMG Mumbai and Gautam Surath as VP, Strategic Planning.

     

    In a newly created role Natasha will be responsible for client service, product delivery and growth for the Mumbai market. Natasha has more than 15 years of media experience. Her last job was at Samsung India, where she handled investment, brand activation and strategy for its media procurement and process audit division. Prior to that, she was a media purchases director at Mediacom where she handled television buying for the Procter & Gamble team. She also has worked on the UniLever business at Fulcrum and Mindshare.

     

    Gautam Surath joins the agency as VP, Strategic Planning Director at a national level and will be responsible for strategic planning, training and guiding the digital transition of SMG’s clients across its offices. Surath is an SMG veteran having worked for the company from 2003 in both India and China. For the past four years he has been a Business Director at SMG China in Guangzhou, where he was strategy lead on multiple categories of the Procter & Gamble business.

     

    “Natasha and Gautam bring key skillsets to complement and enhance our offering to clients in India and both Malli and I look forward to working with them,” said Hanley King, Chairman, SMG India.

     

  • has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific

    Manisha Tripathi to head SMG’s LiquidThread in India

    By A Correspondent

     

    LiquidThread announced on Monday that Manisha Tripathi has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific and Malli CR, CEO SMG India. She takes charge on March 12 and will be based out of the Gurgaon office.

     

    LiquidThread is Starcom MediaVest Group’s all screen content practice. In line with the network’s digital, open source approach, LiquidThread has increased the scale and innovation of SMG’s content creation, moving beyond branded entertainment to create communities, conversations and advocates for brand properties.

     

    Ms Tripathi has more than 15 years experience in roles spanning content creation, strategy and business development. She began her career with TV18 where she produced, directed and scripted stories for shows such as India Business Report and Amul India Show. She was part of the core programming team at Star Plus between 2000-2004 and worked on several successful shows including Khullja Sim Sim, Kya Masti Kya Dhoom, Kisme Kitna Hai Dum, Sonpari, Kyunki Saas Bhi and others.

     

    Ms Tripathi was closely associated with the strategy, planning and content development at TataSKy during its launch phase. In her stint with BigFM, she was station director, Goa where she developed, launched and ran the first privately owned FM station of Goa. She later became station director Delhi.

     

    Most recently, Ms Tripathi was associated with Alva Brothers Entertainment, first as President, Miditech, producing shows for a range of channels and later with Real Lifestyle Broadcasting Pvt Ltd.

     

    Confirming the appointment, CVL Srinivas said: “Manisha has been at the cutting edge of content creation and brings the right blend of creativity and business focus. Her coming on board will help us accelerate the growth of our branded content business”.

     

    Commenting on her move to LiquidThread, Ms Tripathi said: “I’m delighted to join LiquidThread and excited about creating brand inspired content that reaches out, connects, engages and interacts with consumers across different screens, generating valuable experiences.”

     

    Ms Tripathi is a post graduate in Social Communications in Media from Sophia, Shree BK Somani Memorial Polytechnic College, Mumbai.