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Tag: SMG Convonix

  • The engaging digital campaign spans across desktop and Mobile for OLX

    SMG Convonix creates digital campaign for OLX

    By a correspondent

     

    SMG Convonix, leading integrated digital marketing solutions company and part of Starcom MediaVest Group has come up with a unique integrated experiential digital media campaign for OLX “Phone ko banao SELLphone”. OLX, in a marketing campaign across TV, radio, and outdoor, is promoting a new concept of ‘sell-phone,’ focusing on three core communication points click-upload-sell.

     

    The digital ad campaign by SMG Convonix trendily allows the users to sell off household things virtually by just experiencing this innovation on Web though their mobile phones. This mobile sync web campaign goes live on Yahoo and MSN from 4th and 5th June respectively.

     

    Women have always been an integral part of the brand communication at OLX. With ‘Phone ko banao Sell-Phone’ OLX celebrates the individuality and independence of the new-age Indian woman. The campaign displays OLX mobile App as a tool of empowerment for women, allowing them to earn money, and unclutter from the convenience of their homes.

     

    Commenting on the innovation, Amarjit Batra, Chief Executive Officer, OLX India, said, “The current campaign “Phone ko banao SELLphone” stemmed from the insight that it is easier to use a classifieds platform from a mobile phone than a desktop PC. The campaign tries to highlight that online selling is fun and convenient”.

     

    “This innovation is an attempt to deliver the joy of selling through mobile, and displays the ease of the OLX mobile App. With this campaign we intend to give our users the best possible user experience,” he further added.

     

  • Sinha will be responsible for overseeing all key client relationships

    Surajendu Sinha joins SMG Convonix as VP & Biz Head

    By A Correspondent

     

    SMG Convonix has announced the appointment of Surajendu Sinha as Vice President & Business Head (West & South). Sinha will be responsible for overseeing all key client relationships and will lead the media team in these regions.

     

    Vishal Sampat, CEO, SMG Convonix while announcing this appointment said, “SMG Convonix has always focused on providing real-time and meaningful digital solutions. We have always believed in staying ahead of the curve and Surajendu’s addition to the media team will allow us to do that by embracing changes in media and mobile faster. We’re focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly, and we’re glad to have him on board.”

     

    Sinha has over a decade of experience in Digital Media Planning & Buying in companies like Neo@Ogilvy and Mindshare (Group M). In his last role at Mindshare, Sinha was Senior Director – Digital Media Buying for Mindshare (West). He was responsible for growing digital revenues, rate benchmarking and driving annual strategic partnerships. He has handled clients like Kellogg’s, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo, Tata Motors among others.

     

  • The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

    SMG Convonix is now a Google Analytics Certified Partner

    By A Correspondent

     

    SMG Convonix has been certified by Google to become a Google Analytics Certified Partner (GACP) becoming one of the few companies in India to receive this accreditation. Consequently, SMG Convonix will be granted certain exclusive privileges by Google which include access to a trusted and verifiable Certified badge, insight into the product roadmap and beta features and contact with the Analytics Product Management and Marketing team.

     

    SMG Convonix was founded in 2003 and has since evolved from being the first pure-play SEO Company in the country to offering the full range of digital marketing and advertising solutions for clients ranging from Fortune 100 companies to small and medium enterprises in India, the US and Europe. The strategic alignment with Starcom MediaVest Group as their Digital Marketing consulting arm took place earlier this year.

     

    “SMG Convonix has been working on complex projects using Google Analytics for quite some time,” said Sarfaraz Khimani, Co-Founder and Chief Operating Officer at SMG Convonix, “We are excited to be selected as part of the programme. We’ve been working on web analytics projects with varying degrees of complexity since the conception of our company, but with Google Analytics and its continuously evolving measurement and reporting capabilities, we have been able to take analytics consulting to a different level.”

     

  • SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations

    Starcom’s SMG Convonix tracks Wimbledon online chatter

    By A Correspondent

     

    SMG Convonix, a division of Starcom MediaVest Group (SMG), has implemented a social dashboard to measure global online buzz and chatter around Wimbledon 2013, the annual tennis tournament currently on in England.

     

    The dashboard (http://www.convonix.com/wimbledon), powered by Iristrack, SMG Convonix’ proprietary social listening and online brand monitoring platform, measures buzz around matches, identifies trending players, monitors fan support and more.  Thus far, the dashboard has logged more than 1.5 million Wimbledon related online conversations from around the world.

     

    “Tennis is a truly global sport, and we at Convonix are watching the world watch Wimbledon,” said Vishal Sampat, CEO, SMG Convonix. “Our unique social dashboard gives us the ability to deliver real time insights on social chatter as it happens all around the world.”

     

    Wimbledon 2013 is scheduled to draw to a close on Sunday, July 7.