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Tag: Smarties India Awards

  • Jury members include prominent marketers and brand specialists

    MMA extends deadline for entries submissions to Smarites

    By Our Staff

     

    MMA India has announced the extended deadline for entries submission to the Smarties Awards 2021. The new date is July 25, 2021. This is MMA’s tenth edition of Smarties India Awards, which is scheduled to be held virtually on September 24, 2021.

     

    To evaluate the campaigns across four key themes – media, marketing objectives, technology and creative – this year’s jury comprises of 27 senior level brand marketers led by jury chair Hemant Malik – Divisional Chief Executive – Foods at ITC limited. Other jury members include prominent marketers and brand specialists.

     

  • Returning for its sixth edition, the awards unveiled winners across 17 categories, demonstrating the growing role of mobile in India’s marketing mix

    Mindshare and Diageo win big at the Smarties India awards 2017

    By A Correspondent

     

    The Mobile Marketing Association (MMA) announced the winners of its 2017 Smarties India Awards, held in Gurugram last week. As many as 42 awards were presented for mobile strategy in industry-focused categories celebrating innovation, creativity, and success across the mobile marketing ecosystem. Diageo was crowned ‘Marketer of the Year’, while Mindshare was recognised as ‘Agency of the Year’.

     

    Mindshare received 19 awards over 11 categories, ranging from Brand Awareness, Mobile Native and Programmatic, amongst others.Sony Entertainment Channel’s ‘Waltzing across TV: How 300,000 people switched channels to Super Dancer’ by Zapr Media Labs was recognised as ‘Best in Show’.

     

    Said Rohit Dadwal, Managing Director, MMA Asia-Pacific:“All our winners have demonstrated the ability to communicate their brand’s story with mobile using creative concepts and innovative technology that lead to real business impact. The Smarties India Awards are our way of recognising outstanding key players in the industry, and we hope that through sharing their campaigns, we can inspire marketers across India to harness the power packed in this tiny device. We’re optimistic about where the industry is headed in India, and look forward to seeing what next year’s Smarties India Awards has in store for all of us,”

     

    In an ongoing partnership with Knowledge Partner, Kantar Millward Brown, the research-based consultancy presented industry trends and characteristics of the winning campaigns.

     

    Commenting on the winners, Shaveta Bhardwaj, Senior Executive Director, Kantar Millward Brown said: “We saw very interesting entries in comparison to last year; scale stood out for winning campaigns. Measuring brand outcomes is critical to success. It is important to think what ‘mobile’ can do for your ‘brand’ rather than what ‘brand’ can do on mobile.”

     

    This year, MMA partnered Gunn Report and WARC to launch the first-ever Business Impact Index.

     

     

  • Industry leaders to gather to accelerate the next phase of mobile and celebrate India’s top mobile marketing talents

    MMA India Forum & SMARTIES 2017 to be held next week

    By A Correspondent

     

    The Mobile Marketing Association (MMA) India Forum returns on October 27, 2017 at The Leela Gurugram. The sixth edition of the forum will see brands, agencies and publishers gather to share experiences and successes in mobile marketing, and exchange ideas on how mobile can be integrated into campaigns. In the evening, India’s best in mobile marketing will be recognised and celebrated at the Smarties India Awards.

     

    This year’s MMA Forum India will focus on how mobile is redefining the way we engage the world and the radical changes in how companies interact with consumers. Speakers at the Forum include Sapna Chadha, Head of Marketing, Google India and Southeast Asia; Sam Singh, Director of Agency Business, Google India; D Shivakumar, Chairman MMA India; Prasun Basu, President, South Asia, Nielsen; Maneesha Khanna, Director – Global Media & Content COE, PepsiCo; Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited; Vasuta Agarwal, Vice President & General Manager, India, InMobi; Sanchita Johri, Group Digital Marketing Lead India and Digital Head of FemCare APAC, Johnson & Johnson (Consumer, India); Matthew Talbot, CEO, BBM; Mallikarjun Das, Group CEO, Starcom; CVL Srinivas, Country Manager – India, WPP and CEO, South Asia, GroupM; Avinash Kumar Jha, CGM and Marketing Head, Patanjali Ayurved Ltd; Hemant Mehta, Managing Director, Media, Digital & Retail, Kantar IMRB, and Chief Strategy Officer, Kantar South Asia; Rohit Sharma, CEO and CO-Founder, POKKT; Johnny Li, Vice President, Global Sales & Business Development, Cheetah Mobile