MxMIndia

Tag: Smaaash

  • Invites consumers to enter the world of fun & entertainment

    Smaaash launches new digital campaign

    By Our Staff

     

    The gaming and entertainment hub Smaaash (Fun Gateway Arena Private Limited) has launched a digital brand campaign.

     

    Talking about the campaign, Avanish Agarwal, CMO, Smaaash said: “Throughout our journey, we have encountered a lot of love and acceptance from our audience. In order to ensure that consumers are aware of how much time and money they are spending, we believe it is crucial for us as a responsible brand to frequently emphasize the importance of responsible gaming. This new campaign is another step in further solidifying our brand’s message and how we’re revolutionizing the gaming industry for today’s new generation of millennials.”

     

  • The gaming and entertainment chain currently shares footprint in India and the US via Mumbai, Noida, Gurugram, Bengaluru, Hyderabad, Ludhiana and Mall of America

    Rediffusion gets Virat to ‘Go Smaaashit’

    By A Correspondent

     

    Smaaash, the gaming and entertainment chain,has got Virat Kohli as the face of its TVC campaign titled ‘Go SmaaashIt!’

     

    Said Ashok A Cherian, CMO – Smaaash: “This film is the perfect testament to Smaaash’s brand strength as it resonates with brand Virat Kohli and showcases the excitement of playing and partying, that is only available at Smaaash. With presence in six cities in India, we strongly felt that the film brings out the essence of our brand.”

     

    Said Sreejith Kodoth, Creative Director at Rediffusion Y&R which has crafted the campaign:, “Smaaashis a unique space and this campaign serves as a great way to convey to the audience the various features it has to offer. Using Virat as a way to grab eyeballs, we set out to drive familiarity. Instead of doing a conventional, boring “demo” video, we decided to redefine it through a ‘Smaaashing-rap’ music video: an interesting, memorable way to see all that Smaaashcan provide. We also incorporated the brand name in the communication to make it a part of the vocabulary and use it as an adjective to define ‘Gaming’ in India.”