MxMIndia

Tag: Slice

  • To deepening the mango drink's connect amongst consumers

    Nayanthara is new brand ambassador for Slice

    Slice, the mango drink, has appointed actor Nayanthara as its latest brand ambassador. This association for Slice has been facilitated by Frameworks Entertainment.

    Speaking on the association, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said: “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brands connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with new film as well and it will be loved by everyone.”

  • To unveil its summer campaign

    Slice teams up with brand ambassador Kiara Advani

     

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    A post shared by KIARA (@kiaraaliaadvani)

    Slice mango drink has teamed up with brand ambassador Kiara Advani to unveil its summer campaign ‘Ras Aisa Ki Bas Na Chalega’.

    Speaking on the campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said: “As a brand, Slice is profoundly treasured in the Indian market, striving to provide the closest taste to the authentic mango experience. Our latest summer campaign reflects the quintessential Slice approach to savouring the mango journey. The TVC revels in the delightful messiness and pure indulgence of savouring a mango, emphasising how Slice embodies the true essence of the real mango experience, free from any constraints or inhibitions. Kiara’s captivating personality and on-screen presence have impeccably elevated the film, embodying an irresistible allure synonymous with Slice’s brand persona. We are confident that the new film will deeply resonate with our consumers, aspiring for Slice to become their preferred summer beverage this season.”

  • Conceptualised and created by Fatmen agency

    Slice super credit card addresses millennials in new films

    By Our Staff

     

    Slice, an app-based credit card, has released a new series of ad films created by Fatmen Ideas.

     

    Said Shikha Gupta, Creative Head at Slice: “In today’s fast moving world where time is the most precious commodity, we aim to save it so that our users live it the way they desire. We wanted to showcase the quintessence of the slice super card – its speed – and that we’re a brand for those who believe in moving fast. We need to be reflective of the persona of the people we cater to and that’s what led to us to design the campaign in this tone and tenor. Fatmen Ideas & ZigZag Films brought this vision to life with a distinctive campaign that reflects our design ethos, and with  humour, quirk and zing.”

     

    Added Ashwin Varkey, Founder & Creative Director, Fatmen Ideas:  “This is the kind of brief every agency dreams of. We like that slice isn’t afraid of being brave and different. That’s what makes this campaign and slice one-of-a-kind. Our team had a lot of fun ideating and executing this series of films which are edgy, fearless and youthful. We thank slice for their faith in us and a big shout out to ZigZag films for bringing this to life.”

    https://youtu.be/xwMmMuyNOYw

  • Of the new customers 48% were between the age group of 18-24

    Slice data reveals how millennials & Gen Zs spent their 2021

    By Our Staff

     

    Slice, the app-based credit card offering, has rolled out analysis data to understand the evolving financial behaviour of millennials and Gen Z – encapsulating the year 2021 in a glance. The analysis reveals that the new generation is more open to trying new-age credit products and solutions. According to company data, out of the new members who joined slice in 2021, a whopping 48% were between the age group of 18-24 years. Another 36% who signed up were between 25-30 years old.

     

    The company data also captures the leading cities with slicers, and Bangalore topped the list with a maximum number of slice users, followed by Hyderabad and Mumbai.

     

    Commenting on the year gone by, Rajan Bajaj, Founder & CEO, Slice, said: “Millennials & Gen Z have been on Instagram & Snapchat for years, setting the bar for consumer experience very high. This generation has experienced tech like no other, and we don’t have to educate them on how to navigate an app. It is intuitive to them. They are a simple & straightforward bunch, as the data shows they’re keen on using a product that is transparent, hassle-free, and has no gotchas. At Slice, we aim to create a product that we as consumers would like to experience & use for our daily financial needs without compromising on consumer experience.”

     

  • Pays tribute to Covid heroes

    Slice soft drink launches new initiative

    By Our Staff

     

    Pepsico’s fruit flavoured drink Slice has launched its new initiative, ‘Aam Nahi Khaas Ho Tum’. It is a tribute to Covid heroes with voice over by actor-writer, Piyush Mishra. The brand is also changing its logo for the first time to reveal the inspiring stories of these ‘Khaas’ citizens.

     

    Speaking on the new campaign, Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said: “The last few months have been extremely trying for the entire Nation. However, in these difficult times, the resilience of the people of our country has come to the forefront.  We saw an army of citizens: young, old, men, women – all coming together to support each other. Today, through Slice ‘Aam Nahi Khaas Ho Tum’ campaign, we aim to recognize these COVID heroes, and in our own way salute their indomitable spirit by putting up some of their stories in place of the brand logo across platforms, thereby reflecting their moments of courage and selflessness.”

     

  • The agency's Bengaluru office will handle the business

    82.5 BLR wins Slice mandate

    By Our Staff

     

    82.5 Communications has bagged the creative duties Bengaluru-based fintech startup Slice. The agency’s Bengaluru office will handle the business.

     

    Speaking of the win, Kapil Arora, CEO & Co-Chairman, 82.5 Communication said: “The fintech world is abuzz with opportunity and amongst the most exciting, is Slice. We are excited to partner the brand in its endeavour to financially empower India’s youngsters and look forward to creating transformational work on a transformational brand.”

     

    Added Rajan Bajaj, Founder & CEO, Slice: “From the get-go, the team at 82.5 communication has understood what slice is building and the transformational impact it will have on the payments ecosystem in India. We are very happy to partner with an agency that actually helps take our mission to the next level. 2021 has some exciting things in store and we are thrilled to have 82.5 comm on this journey with us.”

    for their clients.

     

     

  • Conceptualised by Wunderman Thompson, the #SliceItnaThickKaise campaign aims to engage with the audiences in a fun and quirky manner

    Slice celebrates thick mango drink in new ad

    By A Correspondent

     

    PepsiCo has announced the launch of a new avatar of Slice and launched new TVC campaign, ‘Naya Slice Itna Thick Kaise’, featuring actor and brand ambassador Katrina Kaif.

     

    Speaking on the occasion, Vineet Sharma, Director, Juices, PepsiCo India said: “Mango-based beverage category continues to grow in India with mango fans savoring beverages that offer a taste which is closest to a real mango experience. At PepsiCo, we listen to our consumers and remain focused on evolving our offerings to meet the ever-changing consumer needs. Thus, we have launched the new Slice, which is the thickest and tastiest Mango drink in India. Furthermore, we have launched an exciting new brand campaign featuring Katrina Kaif that will further deepen the brand’s connect, increase awareness and drive trials for the new Slice in the country. We hope everyone will enjoy both the new Slice and our campaign.”

     

    Added Sumati Singh, Executive Creative Director and VP, Wunderman Thompson: “Consumer research showed that Slice is thicker than other mango drinks and this insight formed the core of our creative route. Slice ‘Itna Thick Kaise?’ delves into the fun, quirky reasons that makes the mango beverage so thick. Bringing this creative articulation alive is brand ambassador Katrina Kaif, who is seen depicting every mango lover’s delight rather effortlessly in the new TVC. We are confident that Slice ‘Itna Thick Kaise?’ will resonate strongly with consumers and set the tone for the upcoming summer season.”

     

     

  • It's quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that's a criminal thing to happen

    Debrief: Slice: Ras nahin, boredom barsa

    By Anil Thakraney

     

    Slice is back this summer with another ‘Aamsutra’ ad. And it again features Katrina Kaif. ‘Ab Ras Barsega’ is the idea, and that line is pregnant with tantalizing possibilities.

     

    Sadly however, nothing really happens. The pretty lady is seen gallivanting around in a garden, as she alternately consumes lots of mangoes and lots of Slice. A qawwali track plays in the background to give the ad film a movie song feel. Nothing wrong with that per se… after all we do love watching film songs… but the script is so weak, the commercial leaves you high and dry.

     

    Two big problems. For the song treatment to have worked, the TVC needed a little storyline. If romance was the intention, the ad needed the presence of a lover for Kaif, or at least an indication of a lover. If Slice is playing the lover, no wonder it’s a flop show. Secondly, if Kaif had to go solo, which means the entertainment factor rests totally on her shoulders, the ad needed to pack in a lot of raw sensuousness and oomph. But even that doesn’t happen, maybe the advertiser chickened out of it. Kaif looks pretty plain and boring in this TVC.

     

    Net net: It’s quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that’s a criminal thing to happen.

     

    Rating: (On a scale of 1 to 5): 1.5 Good qawwali. Dull video.