By Our Staff
Sleepy Owl, the homegrown instant coffee, has launched its first brand campaign.
Said Ashwajeet Singh, Co-Founder of Sleepy Owl Coffee: “In a media environment, where brands heavily rely on celebrity endorsements to gain credibility and garner attention, we decided to break through the clutter. The new-age consumer isn’t looking to be bombarded with superficial reasons to buy a product, hence the Owl’s promise of a great-tasting coffee, put in a fun, quirky, light-hearted manner as it points to the simple fact – If you’re not drinking Sleepy Owl Coffee, it’s your loss.”