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Tag: Skybags

  • The campaign unveil’s the brand’s new backpack collection for 2019

    Varun Dhawan stars in Skybags campaign

    By A Correspondent

     

    Skybags has launched its latest campaign featuring superstar Varun Dhawan. The ‘Always a Star’ campaign marks the unveiling of the brand’s new backpack collection for 2019.

     

    Commenting on the launch of the new campaign and collection, Sudip Ghose, Managing Director, VIP Industries said: “The Backpack Collection for 2019 is reflective of a very animated and vibrant spirit; it scores high on the fun and functionality quotient. Through this campaign, we have endeavoured to reach out to millennials who are always in quest of something truly unique and trendy. Both, the campaign and the collection aim to capture this essence.”

     

  • With #BagTheBall, Skybags aims at engaging with everyone across the country

    Skybags gets in the football mood with #BagTheBall contest

    By A Correspondent

     

    Skybags has launched adigital challenge titled #BagtheBall. Speaking about the campaign, Sudip Ghose, CEO, VIP Industries said:“#BagtheBall challenges people’s creativity and encourages everyone regardless of age and gender to show off their football moves. As a brand, we are always looking at ways to innovate and to offer something unique, which truly resonates with our audience. The idea is to reach out to and engage with all especially the youth. It is seeing tremendous response with entries coming from all across India. Whether one is a fan of the game or not this challenge is for everyone.”

     

     

  • Canvas Project 3.0 isn’t just helping the brand engage with the youth but is also helping Skybags bags create new looks for its products

    Skybags partners with 22feet Tribal to launch ‘Canvas Project 3.0’ contest

    By A Correspondent

     

    In an ongoing engagement with consumers, Skybags is back its flagship contest – ‘Canvas Project 3.0’. This digitally-driven connects with the youth by assimilating their artwork and helping the brand align the young thought process with their product line.

     

    For the third edition of the Canvas Project, Skybags has partnered with 22Feet Tribal Worldwide to grow the brand’s ongoing association with the artistic community in India and resonate with the vibe of their target audience i.e. the youth.

     

    Commenting on the campaign, Sudip Ghose, Vice President, Marketing & Sales, V.I.P Industries, said: “As a young brand we always need a fresh perceptive from the audience. The Canvas project gives an opportunity to people who are creatively inclined, to design their own collection for Skybags. This digital-led campaign helps to connect with the youth, whose perspective compliments the brand’s ideology. The last two seasons of this campaign were well received by the audience and we look forward to an overwhelming participation this season”

     

    As per Parth Mistry, Content Writer, 22feet Tribal Worldwide: “We realised this at the very start – with a brand that moves along with the pulse of the youth, co-creating products was really the most optimum way to go. In its third edition, Skybags Canvas Project almost feels like a tradition now, where artists congregate and create something truly unique every year. We’re delighted and hope to take this project forward for years to come!”

     

  • Unveils the 2017 backpack collection comprising 81 unique and bold styles

    Skybags launches #PlayBackToBack campaign featuring Varun Dhawan

    By A Correspondent

     

    Skybags, the youth brand from the house of VIP Industries, has unveiled a campaign called #PlayBackToBack to launch its latest range of backpacks. Conceptualised and executed by Law & Kenneth Saatchi & Saatchi, #PlayBackToBack showcases an imaginary scenario where brand ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

     

    Talking about the new collection and the campaign Sudip Ghose, Vice President – Sales and Marketing, VIP Industries said:“As always the new collection will offer the best and the latest trends in backpacks. Today, backpacks have become an essential part of our lives. People don’t just carry backpacks anymore, they wear them like an accessory. In this campaign, we have used an imaginary way of storytelling that unveils the collection and also depicts the lifestyle of our consumers which is portrayed exceptionally well by VarunDhawan.”

     

    Speaking from a creative perspective, Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi said:“Skybags is fun, stylish brand, meant for the youth. The centrepiece of the campaign is a film which captures the energy of the brand and its endorser, but is not limited by logic. And the best part is, it’s all been shot live. No CG!”

     

  • Invites fans to share designs for their new collection

    Skybags announces launch of Canvas Project Season 2

    By A Correspondent

     

    After a fairly successful Season 1, Skybags has announced Season 2 of ‘The Skybags Canvas Project’. The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.

     

    The campaign kicked off on 29 April 2016 and will allow contestants to upload their fresh and appealing designs and generate maximum ‘likes’ from their friends and followers on social media until 31 May 2016. Varun Dhawan, the brand ambassador, Skybags and Vasant Dewaji, VP – Design and Development, V.I.P Industries will personally review all the entries and select the best design. The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.

     

    Announcing the launch of this campaign Varun Dhawan, Brand Ambassador – Skybags says, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”

     

    Commenting on the marketing campaign Sudip Ghose, Vice President, V.I.P Industries, says, “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousand of design submissions and in season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”

     

    To participate one has to log on to the website and submit their designs. They can ask friends & family to vote for their design. This project will see intense promotion on Social Media Platforms, heavy footfall areas like malls, design institutes, colleges.

     

  • The campaign has been conceptualised by Law & Kenneth | Saatchi & Saatchi

    Varun Dhawan aims to popularise new collection from Skybags

    By A Correspondent

     

    Skybags has announced the launch of its latest backpack collection and has unveiled a campaign to promote the same. The campaign was unveiled by brand ambassador Varun Dhawan recently.

     

    The campaign, which is conceptualised by Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”

     

    Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”

     

    Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

     

    The campaign will be a 360 degree one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms.

     

  • Skybags associates with the young Bollywood actor as their new brand ambassador

    Skybags gets Varun Dhawan to endorse its offering to the youth

    By A Correspondent

     

    Skybags has announced the young heartthrob Varun Dhawan as their new brand ambassador. Launched as an independent brand in the year 2011, Skybags makes trendy and contemporary bags for the youth. The brand is well known for its unique printed polycarbonate luggage and stylish backpacks.

     

    Commenting on this new relationship with the brand, Radhika Piramal, Managing Director – V.I.P Industries Ltd. commented, “Skybags is the brand for today’s youth who are always on the go. The brand is full of energy and style hence Varun Dhawan’s association is perfect for the brand as he brings out the above promise perfectly. We are happy to be associating with Varun and look forward to a fruitful relationship with him.”

     

    On announcing the new brand ambassador for Skybags, Sudip Ghose, Vice President – Marketing said, “With more young customers travelling at an early age, styling in the bags has become a necessity. And hence, newer categories like Polycarbonate luggage, backpacks and rucksacks are increasingly gaining popularity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today. Varun Dhawan, with his ‘real’ and ‘reel’ life image perfectly fits the brand. The idea is to make it brand appeal right from a 15 year old student for backpack to a 25 year old first time luggage buyer.”

     

    Varun Dhawan who aptly associates with the core values of the brand which are being young, trendy, adventurous and spontaneous will be the new face of the brand across all their communication.

     

  • The entire Skybags film is about people wearing backpacks walking or doing things backwards

    AdStrat: Making ‘back the new front’

    Brand Name: Skybags

     

    Campaign Name: Back is the new front

     

    Ad brief: Launch of new range of backpacks for 16 to 25 yrs TG with a shift in imagery from being a luggage brand to a style companion. John Abraham continues to be the brand ambassador.

     

    The Insight

    Everybody likes to show their stylish side first.

     

    Description of the TVC

    The entire film is about people wearing backpacks walking or doing things backwards. John is amused as to why they are walking backwards when in the end he realizes that the backpacks look so stylish that people show their backs first and hence ‘back is the new front’.

     

    Client speak: Sudip Ghose, VP – Marketing, VIP Industries

    “There is a definite gap in the market for stylish backpacks. Most professional bags are either black or boring. Skybags, being a stylish bags brand now introduces new ‘styling’ backpacks for the city youth. The new collection is high on style, with interesting play of style and colours, designed to meet daily travel need of college goers and young professionals. We have also introduced first time in India, polycarbonate hybrid backpack, taking style to next level.”

     

    Creative speak: Rahul Nangia, Chief Creative Officer, West & South, L&K Saatchi & Saatchi

    “The intent is to make backpacks a style accessory. Which is why, we placed Skybags in a world where everyone puts their backs in front. And John is the odd man out, who is not in on the secret yet. It was an exciting film shoot and the director Anupam Mishra has brought a fresh look to it”.

     

    Credits:

    • Creative Agency: L&K Saatchi & Saatchi
    • Creative Team: Rahul Nangia, Amit Acharekar, Pradeep Yeragi
    • Account Management: Debarjyo Nandi, Shazin Motorwala
    • Film Director: Anupam Mishra
    • Production House: Crazyfew Films
    • Producers: Urfi Kazmi, Viraj Gawas
    • Other media: Digital, Print, POS
  • The VIP Industries luggage and backpack brand has retained L&K for its creative advertising

    Skybags appoints Law & Kenneth as creative agency

    By A Correspondent

     

    Leading luggage and backpack brand Skybags has appointed Law & Kenneth as its creative agency.

     

    Commenting on the development, Sudip Ghose, Vice President, Marketing- VIP Industries said, “We are pleased to have Law and Kenneth as our new creative partners. The young and energetic team at Law & Kenneth has the potential of leveraging our brand and providing the thrust to take it to the next level.”

     

    Said Anil S Nair, CEO and Managing Partner, Law & Kenneth: “We are extremely excited to have Skybags as our client. Skybags has managed to create a strong equity for itself in a very short span and offers immense possibilities for interesting work in the future.”