MxMIndia

Tag: Skoda

  • First DTH service provider to offer an interactive advertising solution

    Videocon d2h ties up with Skoda for a new microsite on DTH platform

    By A Correspondent

     

    Videocon d2h has announced its partnership with Skoda to offer its subscribers a chance to have a detailed view of the newly launched Skoda Monte Carlo and Kodiaq through its HD Set Top Box (STB).

     

    On this collaboration, Saurabh Dhoot, Executive Chairman, Videocon d2h said: “Our platform provides excellent advertising opportunities to marketers and advertisers. I am delighted that we have partnered with Skoda to provide an innovative and engaging advertising solution.”

     

    Added Anil Khera, CEO, Videocon d2h: “We at Videocon d2h constantly focus on providing unique and innovative solutions to our advertisers. This newly launched interactive advertising service shows our capability to innovate using technology and deliver returns. We look forward to provide more of such innovative advertising solutions on our platform to other advertisers.’’

     

    Said Tarun Jha, HOD Marketing Skoda: “Škoda tries to bring new technology experiences continuously. This is another attempt to bring the car to the customer at his own convenience and comfort.”

     

    Added Dipesh Dadhich, General Manager Planning, PHD: “This work is another example of PHD’s mission to find a better way for our clients, delivering outstanding results and industry-leading innovation in the process.”

  • India produces digital radio spots to promote The Skoda Rapid Leisure and then converts them to digital to reach a wider audience

    BBH converts radio spots to digital content for Skoda

    By A Correspondent

     

    How do you ensure that a great idea travels far and gets noticed?

     

    BBH India created a series of radio spots to launch the limited edition Skoda Rapid Leisure which comes loaded with a host of features including a rear view parking camera.The spots were received well on radio, but the agency wanted to reach a wider audience. They realised that nobody (outside of advertising) ever shares a radio spot online. The challenge was to convert the audio spots into visually interesting digital content.

     

    Said Russell Barrett, CCO and Managing Partner of BBH India: “It’s clear that to reach a wider audience, your idea needs to be media agnostic. A genuine idea should cut across languages, cultures and media as well. Thankfully with Skoda, we have clients (Kamal Basu and his team) who believe in the same philosophy. They agreed that a video rendition of an audio idea was an exciting, new way to approach communication in today’s age. We also lucked out with the talent we could tap in to at BBH with the likes of Manish Darji, Yohan Daver, Sushma Joseph, Hitesh Kalia and the rest of the team on Skoda. I’m actually really excited about the implications of this kind of project. It’s clear that low budget need not mean low quality.”

     

    Credits:

    Chief Creative Officer: Russell Barrett

    Executive Creative Director: PuneetKapoor

    Director: Sushma Joseph

    Creative Director Art and Illustrator: Manish Darji

    Copywriter: YohanDaver

    Agency Executive Producer: Hitesh Kalia&Sushma Joseph

    Account Director: Anirban Mukherjee

    Account Manager: SuraviPradhan

    Account Planner: Kanishk Kabiraj

  • After moving out of Saatchi & Saatchi, Kamal Basu will now be working with Skoda as a client.

    Kamal Basu to head marketing @ Skoda

    By Shubhangi Mehta

     

    Not long after quitting Saatchi & Saatchi as CEO, Kamal Basu is now said to be joining Skoda. Though no official confirmation could be attained at the time of this report, sources close to the development have confirmed the news to MxM India.

     

    Mr Basu was unavailable for comment. He had put in his papers in November 2011 at Saatchi & Saatchi where, as India CEO, he oversaw the agency’s Mumbai, Delhi and Bengaluru offices. Mr Basu had been with Saatchi & Saatchi India for nearly eight years after spending close to 14 years in agencies including O&M, DY&R and BBDO. He has been involved with multiple consumer categories and a rich set of global and local brands

     

  • Six months after finalising a creative agency, Skoda has again called for a creative pitch, with the account size estimated to be Rs 10 crore.

    Skoda on lookout for creative partner

    By Shubhangi Mehta

     

    Six months after finalising a creative agency, Skoda has again called for a creative pitch. Industry sources close to the development have confirmed the news to MxMIndia.

     

    The account size for the same is pegged to be Rs 10 crore. It may be recalled that Skoda had awarded its creative mandates to Saatchi & Saatchi post a multi-agency pitch in May this year.

     

    Prior to Saatchi & Saatchi, the account was handled by Saints & Warriors. Before that Law & Kenneth was the sole creative custodian of the Skoda brands in India since 2007. It handled the creative duties for Fabia, Octavia, Laura and Superb.

     

    The creative duties for some of the Skoda brands were also handled by iB&W earlier; but these also went to Law & Kenneth.

     

    Skoda had entered the Indian premium car market in 2001 and set up a plant at Shendra, on the outskirts of Aurangabad.