MxMIndia

Tag: Skoda Auto

  • Creates product videos, animations, Virtual Launch Presentations, AR/VR filters

    Trip Creative designs campaigns for new launches of Škoda Auto

    By Our Staff

     

    Trip Creative, visual communication design company, has been mandated to design campaigns for Škoda Auto India’s new car launches, the Škoda Kushaq and the Škoda Slavia with event partners 70 EMG.

     

    Said Saurabh Dedhia, Digital PR and Communications, Škoda Auto India: “Skoda India is experiencing an optimistic growth with numerous products launching and hitting the market. With such an incredible pace, partnering with 70EMG for the launches and Trip Creative for the design creatives helped us to make our brand mission and vision stronger with their creative graphical and virtual representation. We are glad to have them on board and aim for more successful collaborations for our launches.”

     

    Added Prateek Sethi, Founder of Trip Creative Services: “We have already established a benchmark in the animation industry working with 70EMG for the launch events is fantastic! Škoda PR and Comms team are great clients. Our motive now is to expand our footprint. It has been a pleasure to be a part of the creative team of ŠKODA Auto India PR & Brand Comms for almost 4 years now and going strong. We are always trying to push the envelope across creatives and technologies for them.”

     

  • The agency was awarded the extension after a hotly contested multi-agency pitch

    Publicis India retains creative mandate of Skoda Auto

    By A Correspondent

     

    Automobile brand Skoda Auto India has extended its partnership with its creative Agency on Record (AoR) Publicis India by another three years. The agency was awarded the extension after a hotly contested multi-agency pitch and will continue to manage the business out of its Mumbai office.

     

    As part of its mandate, it will handle all the sub-brands from Skoda including Rapid, Octavia, Superb, Kodiaq and the soon-to-be-launched Karoq.

     

    Tarun Jha

    Commenting on the partnership, Tarun Jha– Head of Marketing and Product, Skoda India said: “Skoda India is currently in a positive growth phase, and will be launching products across segments in the next few years. We were looking for a partner to help us achieve our goals and further strengthen Skoda’s equity in the Indian market. Publicis India showcased a thorough strategic and strong creative framework which was in alignment with the brand’s vision for the future. We are happy to be renewing our creative partnership with them and look forward to a great body of work in the coming years.”

     

    Paritosh-Srivastava

    Added Paritosh Srivastava, COO, Publicis Ambience: “We expected nothing less given the body of work created by us in the last three years, which has also been recognised by the global Skoda team. It was a long and tough pitch and we are thankful that the team at Skoda has entrusted us for another three years.”