MxMIndia

Tag: SKODA AUTO India

  • Creates product videos, animations, Virtual Launch Presentations, AR/VR filters

    Trip Creative designs campaigns for new launches of Škoda Auto

    By Our Staff

     

    Trip Creative, visual communication design company, has been mandated to design campaigns for Škoda Auto India’s new car launches, the Škoda Kushaq and the Škoda Slavia with event partners 70 EMG.

     

    Said Saurabh Dedhia, Digital PR and Communications, Škoda Auto India: “Skoda India is experiencing an optimistic growth with numerous products launching and hitting the market. With such an incredible pace, partnering with 70EMG for the launches and Trip Creative for the design creatives helped us to make our brand mission and vision stronger with their creative graphical and virtual representation. We are glad to have them on board and aim for more successful collaborations for our launches.”

     

    Added Prateek Sethi, Founder of Trip Creative Services: “We have already established a benchmark in the animation industry working with 70EMG for the launch events is fantastic! Škoda PR and Comms team are great clients. Our motive now is to expand our footprint. It has been a pleasure to be a part of the creative team of ŠKODA Auto India PR & Brand Comms for almost 4 years now and going strong. We are always trying to push the envelope across creatives and technologies for them.”

     

  • To showcase brand new SUV Kushaq

    PHD ties with Skoda for digital ad on FireTV

    By Our Staff

     

    Automobile giant Škoda Auto India, in collaboration with its agency partner PHD Media, has curated an ad with Amazon FireTV to showcase its brand new SUV Kushaq. The advertisement can be watched on FireTV’s Feature Rotator  – a billboard like placement on FireTV. The innovation was planned for Škoda Kushaq.

     

    Said Monaz Todywalla, CEO of PHD Media India: “PHD Media is stoked to have been part of this digital-first high-impact innovation with ŠKODA AUTO India. Innovation aligns closely with our mission statement, Make the Leap, and with this category we definitely did that. With a fleeting consumer attention span now more than ever, creative solutions that drive engagement are imperative to build meaningful relationships and propel growth. With increasing OTT consumption, we hope to hit the mark with this activity.”

     

    Added Tarun Jha, Head of Marketing, Škoda Auto India: “This activity aligns with the target audience of our new SUV – KUSHAQ, as it will be delivered directly to users of FireTV devices – a befitting engagement. It is the right time to be present in the line of sight of our audiences, since owing to the lockdowns the viewership and engagement have increased across digital mediums. Alongside PHD Media India, I’m certain that this category will be a differentiator for us as promises a true-to-life experience.”

     

  • The game is played via Twitter

    Skoda India & PHD launch virtual gamified challenge

    By A Correspondent

     

    PHD Media India, alongside automobile giant Skoda Audo India, in collaboration with Twitter, has launched a unique ‘speed challenge’ game exclusive for the people on Twitter. Interested participants just have to log on to tweet OCTAVIARSSpeedChallenge.com to play the game.

     

    Said Tarun Jha, Head of Marketing, Skoda Auto India: “Alongside PHD Media India, we at Skoda Auto are delighted to launch this truly innovative and distinctive gaming experience in collaboration with Twitter. Through this attractive, gamified approach, we want to highlight this revolutionary feature of the ŠKODA OCTAVIA vRS 245, promising a virtual version of the thrill that comes with reaching from 0-100 KMPH in just 6.6 seconds. I’m certain that the fastest ŠKODA on offer in India is all set to gain the interest of auto enthusiasts across the country.”

     

    Added Monaz Todywalla, CEO, PHD Media India: “This has been a great opportunity for us to partner not just with the auto giant ŠKODA AUTO India but also to collaborate with the social media giant Twitter. We are launching this innovative new game with top influencers, and are confident that it’s going to make waves on social media, thereby garnering a lot of much-deserved attention for the fastest ŠKODA model in India.”

     

     

  • The ad film has been conceptualised and executed by Publicis India

    Škoda unveils phase 2 of ‘Peace of Mind’ ad campaign

    By A Correspondent

     

    Škoda Auto India has launched its latest campaign under the Peace of Mind series that focuses on enhancing ownership experience. The ad film highlights the ‘Shield Plus’ package, which is a first-in-segment initiative that offers six-year warranty, six-year roadside assistance and four-year maintenance in one go.

     

    Commenting on the campaign, Tarun Jha – Head of Marketing and Product, Skoda Auto India said: “Škoda India believes in pushing the boundaries and setting a benchmark for others. The Shield Plus is again one such industry first initiative with a unique offering, which will not only delight the customers but also make them experience complete peace of mind while owning a Skoda.”

     

    Added Paritosh Srivastava, COO, Publicis Ambience: “Shield Plus is an industry leading offering. Peace of Mind is a proposition that Skoda owns strongly and the past campaigns have worked very well for the brand. Challenge was to push the limits further and change the trajectory for the brand with this campaign. Kudos to the Skoda team led by Zach Hollis and Tarun Jha who showed immense faith in the idea and were brave enough to buy it. We are very excited and proud as a team and reasonably confident the campaign will do exceedingly well for Skoda. Needless to say, it’s been a long time that we’ve seen such an idea in the automotive category.”

     

    Adding his views on the ad film, Ramakrishnan Hariharan, Head of Creative, Publicis Ambience said: “This TVC ticks all the right boxes for me. Simple and clear messaging delivered in a manner that’s almost unescapable. Really fortunate to have bold clients like ŠKODA who don’t just demand cut-through work but also allow the creative team to wield the edge that makes cut-through possible.”

     

    The production house on the film is Prodigious while the ad has been directed by Lloyd Baptista.

     

     

  • The quirky campaign has been conceptualised and executed by incumbent agency, Publicis India

    SkodaAuto enhances launches ‘Peace of Mind’ campaign

    By A Correspondent

     

    Automobile brand Skoda Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience.

     

    The campaign comprises a TVC in which actor Boman Irani has played himself. Commenting on the films, Tarun Jha – Head of Marketing and Product, Skoda Auto said: “Skoda India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the Škoda ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”

     

    Adding his views, Paritosh Srivastava, COO, Publicis Ambience said: “We had a clear task at hand – to highlight peace of mind that comes with every Å koda car. One look at the campaign, and you’ll know it is trademark Å koda in every way. It’s testimonial in nature but is also a warm and charming human story. Å koda is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fencesitters and others will understand that Å koda not only offers great cars but a great after-sales experience too.”

     

     

  • The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners

    Publicis Communications goes quirky to promote Skoda Octavia

    By A Correspondent

     

    Skoda Auto India has released an integrated campaign for the launch of the new Skoda Octavia. The car is positioned as ‘Tough meets Smart’ which came from the insight that consumers choose SUVs for their macho imagery, even if they lack substance and features. The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners.

     

    Commenting on the campaign, Bobby Pawar, MD & CCO, Publicis South Asia said:“We went for the tongue-in-cheek ‘Simply Clever’ way to not only talk about the first-in-segment features of new Octavia but also create its desirability amongst SUV and entry level luxury car intenders. In the clutter of product-led automobile advertising, we took slice-of-life situations and conveyed the brand message in a simple and humorous way.”

     

    Added Paritosh Srivastava, Chief Operating Officer, Publicis Communication: “The segment in which Octavia operates was shrinking due to the advent of compact SUVs and small cars from Luxury brands. Octavia has been the segment leader and with new features and design language that can any sedan or SUV head-on. We are confident that this campaign will grow the nos for Octavia disproportionately by acquiring the shares from large segment of compact SUV and entry level luxury offerings as well.”

     

    Said Tarun Jha, Head of Marketing and Product, Skoda Auto India: “Skokda Octavia’s popularity has grown with every new launch. The new Octavia, has undergone a complete revamp in terms of design and features. We wanted to challenge the status quo and set the new benchmarks for the segment.

     

  • Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign

    Skoda takes ‘Best-in-Next-Class’ positioning with Publicis

    By A Correspondent

     

    ŠKODA has launched the all new Superb with an aggressive positioning of ‘Best-in-Next-Class’. The ad shows a martial arts fighter standing under water, meditating and practicing his move as the voice-over takes the viewer through the campaign philosophy.

     

    Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign.

     

    Speaking about the campaign, Tarun Jha, Head of Marketing, Å KODA AUTO India, says – “The Å KODA Superb has always been our flagship product, and has a long heritage of delivering exceptional space, comfort and luxury. Our campaign highlights the new Superb’s ‘class beating’ attributes that makes it a real head-turner – more poised, expressive and emotionally-charged than ever before.

     

    Bobby Pawar, MD, Publicis Communications, says “The new Superb is a car that delivers above and beyond. It has class-beating performance machined into a sublime form. Our job, as we saw it, was to find a human metaphor that brought it alive.”