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Tag: Siyaram

  • To focus on community building across all digital platforms

    Agency09 wins digital mandate for Siyaram

    By Our Staff

     

    Siyaram Silk Mills has appointed Agency09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the wealth of fabrics under Siyaram’s umbrella.

     

    N Gangadhar
    N Gangadhar

    Speaking on awarding the mandate, N Gangadhar, VP, Marketing, Siyaram Silk Mills said: “We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights. They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

     

    Added Gautam Anand, Head of Content at Agency09: “Siyaram’s is a brand that evokes a strong sense of legacy and quality. We’re excited to build their community on digital, and bring a newer generation on-board to delight in all their offerings across multiple sub-brands.”

     

  • The campaign has been designed to showcase apparel for every facet of a successful man's life

    Oxemberg launches print campaign with ambassador Saif Ali Khan

    By A Correspondent

     

    Oxemberg recently shot a print advertisement campaign with Saif Ali Khan, the ambassador of the brand. The campaign has been designed to showcase apparel for every facet of a successful man’s life. The print campaign showcases Saif posing in style and elegance to display the flair and panache of the new collection.

     

    Speaking on the occasion, Gaurav Poddar, Executive Director, Siyaram Silk Mills Ltd. commented, “Oxemberg is an established brand with a lineage of quality, style and elegance. The brand has been associated with finest fabrics and cutting edge designs while retaining a sense of eternal style and elegance. Our main objective was to project the classy and wide range and nothing could have been better than shooting with the star of style, Saif Ali Khan. Saif ably demonstrated quality of the products carrying the Oxemberg label.”