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Tag: Siyaram Silk Mills

  • To focus on community building across all digital platforms

    Agency09 wins digital mandate for Siyaram

    By Our Staff

     

    Siyaram Silk Mills has appointed Agency09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the wealth of fabrics under Siyaram’s umbrella.

     

    N Gangadhar
    N Gangadhar

    Speaking on awarding the mandate, N Gangadhar, VP, Marketing, Siyaram Silk Mills said: “We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights. They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

     

    Added Gautam Anand, Head of Content at Agency09: “Siyaram’s is a brand that evokes a strong sense of legacy and quality. We’re excited to build their community on digital, and bring a newer generation on-board to delight in all their offerings across multiple sub-brands.”

     

  • For the record, it was a direct pitch

    Oxemberg appoints Isobar as its digital agency

    By A Correspondent

     

    Oxemberg, a brand from the house of Siyaram’s, has appointed Isobar India as their digital agency of record. The mandate is for the full service digital business of Oxemberg and will see Isobar India handling all digital creative, social and media for the brand. For the record, it was a direct pitch.

     

    Gaurav Poddar
    Shamsuddin Jasani

    Confirming the news, Gaurav Poddar, President & Executive Director, Siyaram Silk Mills said, “The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de facto medium for interacting with the consumers and getting real time feedback. The digital platforms are today’s media vehicles for engagement and interactivity. We are delighted to have Isobar as our online agency. Their understanding of the digital ecosystem and their in-depth digital knowledge will help us to achieve our media and business objectives.”

     

    Shamsuddin Jasani, Managing Director, Isobar India said: “Oxemberg is really poised to have a great impact in the fashion space. Isobar is very happy to partner Oxemberg on this journey to really make a mark and help Oxemberg use digital to achieve business success. We are very excited with the opportunity that Oxemberg has given us.”