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Tag: Siyaram Silk Mills Ltd

  • Will be responsible for social media marketing and website planning

    Yellophant Digital wins Oxemberg mandate

    By Our Staff

     

    Yellophant Digital marketing agency has won the digital mandate for Oxemberg, a men’s fashion clothing brand from the Siyaram group. The agency will be responsible for social media marketing and website planning as part of its digital duties.

     

    Said Prashant Awasthi, Marketing Head – Siyaram Silk Mills Ltd: “I’m looking forward to working with the Yellophant team. We were most impressed by the vision they had for our brand. They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital.”

     

    Added Preksha Seth, Co-Founder, Yellophant Digital: “We’re glad to have a clothing brand as big as Oxemberg onboard. Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms.”

     

  • Coined 'The New Face of Linen', the campaign showcases the company's commitment to bring the best of fashion around the world to India

    Siyaram’s ‘New face of Linen’ in latest ad

    By A Correspondent

     

    Siyaram’s has launched its ad campaign titled ‘The New Face of Linen’ which introduces a variety of designs, textures, weaves in linen fabrics highlighting checks, stripes, prints and colours. The new campaign has been created by MakaniCreatives and directed by KarthikRamnathkar.

     

    Said Ramesh Poddar, Chairman & Managing Director, Siyaram Silk Mills Ltd: “Nowadays, natural fabrics are the biggest fashion trends and linen has been a front runner in popularity in the international market. With the new multi-channel marketing campaign, Siyaram’s aims to inspire young people to explore, be creative and enjoy fashion every day.”

     

    Commenting on the campaign, Sameer Makani, Director, Makani Creatives, said: “The series of four commercials showcase the designs, textures, weaves and colours in a spectacular fashion. This is the first time that Siyaram’s has released a category specific campaign.”

     

    Added KarthikRamnathkar, Director, MakaniCreatives: “After actually experiencing the look and feel of the fabrics, we decided to treat the different films according to the character of clothes. The production design was kept clean to let the fabrics do the talking. I believe that the editor, Yusuf Khan, did complete justice to the fabric and gave the commercials a cool, modern and stylish look.”

  • Utopian Media will manage the digital and social media mandate of the premium fabric brand

    Utopian Media bags digital mandate for Cadini

    By A Correspondent

     

    Siyaram Silk Mills’ Cadini has appointed social media agency Utopian Media  to manage its digital and social media mandate. Utopian Media won this account following a multi-agency pitch. The agency will handle the brand’s digital, creative and media duties, and also manage its social media presence.

     

    Incepted in 1970 in Italy, Cadini is Siyaram’s global venture. Since then, Cadini has continuously sustained a great passion for style, quality and research and has evolved as one of the most sought after brands from Italy with its presence across 40 exclusive franchising stores worldwide.

     

    Commenting on this development, N Gangadhar, Vice President, Siyaram Silk Mills Ltd., said, “We are delighted to partner with Utopian Media for the promotion of our premium Italian brand Cadini across all the digital platforms. We believe Utopian Media will bring their strategic vision and creative clarity to further drive traction and business growth for the brand.”

     

    Speaking on the win, Preksha Seth, Business Head of the Mumbai-based Utopian Media, added, “We are delighted to work with one of India’s iconic brands, Siyaram. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are thrilled to board on this journey with Cadini.”