MxMIndia

Tag: Sistema Shyam TeleServices Limited

  • Creativeland Asia engages with 'internet generation' for the new campaign of Canvas Blaze by MTS

    Creativeland’s new campaign of Canvas Blaze by MTS

    By A Correspondent

     

    Sistema Shyam TeleServices Limited (SSTL), which provides telecom services under the MTS brand, announced the launch of Canvas Blaze, a Dual SIM CDMA + GSM Smartphone preloaded with data and voice benefits for six months. Creativeland Asia conceptualized the communication campaign of Canvas Blaze Dual SIM for television, print and the  digital media.

     

    The campaign is targeted at young smartphone users and intenders. ‘The Internet generation’, as Creativeland has branded them in this campaign, believes that their power comes from their connections and therefore, increasingly spends more and more time online. They constantly hanker for connectivity and speed. These youngsters have a sense of entitlement that makes them not just Smart but Smartass.

     

    The film opens with a young man making a bold statement, “It’s all about me.” He goes on to talk about the various reasons he is online like networking with friends and friends-of-friends, constantly updating himself with information about people and facts and spending time searching and stumbling.  Said Sajan RaJ Kurup, Founder and Creative Chairman: “The film is an eclectic character-sketch of an emerging behaviour code we call the ‘Internet Generation’. The film is a first step towards establishing MTS as the network designed for a whole generation that uses a phone as everything but a just phone.”

     

    Said Leonid Musatov, Chief Marketing & Sales Officer – MTS India, “An exciting Dual SIM, CDMA + GSM Smartphone – Canvas Blaze comes packed with data and voice benefits for six months. The launch of Canvas Blaze is supported by an integrated communication campaign including TVCs, print and social and other BTL activities.” The film is directed by Bharat Sikka.

     

  • Creativeland Asia continues its expansion in New Delhi with second brand-partnership win

    MTS connects entire brand mandate to Creativeland

    By A Correspondent

     

    Sistema Shyam TeleServices Limited (SSTL), that provides telecom services under the MTS brand, has announced the appointment of Creativeland Asia as its Agency on Retainer (AOR) for the entire business. The mandate covers mainline, BTL, circles and digital media for the India market.

     

    This win makes MTS the second brand-partner for Creativeland in the capital city within months of starting the process of setting up operations. The decision to partner together was taken after an intense multi-agency pitch process held earlier this year. Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle.

     

    Commenting on the partnership, Leonid Musatov, Chief Marketing & Sales Officer, MTS India, informed, “MTS is in the process of charting a fresh creative thought to complement the extensive growth plans underway. Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth. And, Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands.”

     

    Added Amitesh Rao, MTS’s Director, Brand & Media, “I believe that both MTS and Creativeland are brands that are poised for exponential growth in the near future. This was reflected in the energy, enthusiasm and the Creativeland distinctiveness during the pitch process, which in turn, made them a unanimous choice internally.”

     

    On the partnership, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, “I am delighted to have MTS on board. We have been waiting to reel the Creativeland touch in the telecom sector for some time now. In MTS, we discovered a like-minded brand that is hungry for Creativity and roaring to make a mark in one of the most dynamic categories in the country.”