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Tag: Sirish Chandrashekar

  • The campaign is conceived by Ogilvy

    Titan Raga ‘Proud to be Me’ campaign celebrates Pride

    By A Correspondent

     

    With the aim to encourage everyone to be their true selves, Raga by Titan today has launched a digital campaign ‘Proud to be Me’, that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the brand talks about nurturing your relationship with your own self and embracing who you really are.

     

    Sharing his thoughts on this campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy: “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”

     

     

  • The brand has also asked it audience to capture their special wishes and moments with their mothers

    Titan tweaks its iconic tune to ‘Tune for Ma’

    By A Correspondent

     

    On the occasion of Mother’s Day 2020, Titan has launched ‘Tune for Ma’, a new take on the Titan signature tune. The brand has also asked it audience to capture their special wishes and moments with their mothers with #TimeWithMa on their social handles.

     

    Sharing his thoughts on the Mother’s Day campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “In these unprecedented times, the brand has kept warmth and positivity at the core of its messages of ‘Staying Apart yet Together, like the numbers on a watch’ and ‘Making Every Moment Count’. In this Mother’s Day film, leading musicians of the country have collaborated virtually, with a new take on the iconic Titan tune for a potent message that connects Mothers and Music.”

     

    Speaking about the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy added: “This is a piece very close to my heart. I truly believe music is the second best thing to heal this world. The first of course is our Mothers. These two superpowers make the world a truly better place.”

     

     

  • #MakeEveryMomentCount brings that alive with a message of hope and positivity

    Titan’s new campaign reinstills hope and positivity

    By A Correspondent

     

    Titan has launched a new digital campaign – ‘Make Every Moment Count’ to spread hope and positivity in these times of uncertainty.

     

    Launching a special campaign, Sirish Chandrashekar, Head of Marketing, Titan Watches, said: “Time is relative. Living every moment with meaning and making the most of what one has, are the thoughts flowing through everyone’s mind today. Tomorrow when we are all past this phase the one thing we should take with us are memories. #MakeEveryMomentCount brings that alive with a message of hope and positivity.”

     

    Sharing his thoughts on the campaign, Mahesh Gharat, CCO, Ogilvy Bangalore added: “This is the time to collaborate, make memories, to help, to share. Our teams across client, agency and production house did just that. A brand like Titan leads the way in showing the bright side of things.”

     

     

  • The ad film plays the signature Titan symphony on Jaltarang

    Titan’s new ad film celebrates world’s slimmest ceramic watch

    By A Correspondent

     

    Unveiling the latest collection under the Edge series, Titan has launched Edge Ceramic, a slim ceramic watch in its new ad film created by Ogilvy & Mather.

     

    An ode to its legacy of Edge-like thinness, the ad film weaves in the Titan symphony with the intricacies of the ceramic material.

     

    Said Sirish Chandrashekar– Marketing Head, Titan watches:”Edge embodies our pioneering spirit in watchmaking. Finesse, sophistication and minimalism are at the core of its DNA. When we were thinking of how best to bring alive the new ceramic proposition, this film idea seemed perfect. The film is a true reflection of the innate qualities of Titan Edge.”

     

    Added Mahesh Gharat, Executive Creative Director, Ogilvy & Mather: “When Titan decided to launch the slimmest ceramic watch, the idea of recreating the Titan symphony on Jaltarang using fine ceramic bowls felt natural. That gave us the opportunity to work with India’s leading classical Jaltarang artist MilindTulankar and bring the idea to life.”

     

  • The latest campaign highlights the progressive mindset of the modern Indian woman

    Titan Raga upholds the choice of motherhood

     

     

    Titan Raga has unveiled a brand campaign that conveys a strong message on the choice of motherhood. Reaffirming the campaign message of ‘Khud Se NayaRishta’, the TVC emphasizss that motherhood is a desired choice and not a sacrifice. Conceptualised by Ogilvy, the ad film has been directed by Vinil Mathew of ­­­­Breathless films.

     

    The TVC is set at a beautiful baby shower. We see a young mother-to-be speak from her heart about the kind of mother she aspires to be. She starts off with the traditional things she will not follow, often defined by society as traits of a good mother. Rather, she appreciates her own mother for being unconventional – a woman who did not give up on her life, aspirations and passions. And for that very reason, her mother is her role model, teaching her to love her life as much as she will love her newborn baby.

     

    Said Sirish Chandrashekar, Marketing Head, Titan Watches: “Titan Raga’s brand films have always reflected the Modern Indian woman’s progressive views through contexts that are relevant to her life. In this film, we explored the evolving codes of motherhood. It is about living your life fully, without being judged and knowing that being a mother is not a sacrifice, but a choice.”

     

    Added Azazul Haque, Executive Creative Director, Ogilvy & Mather: “In the new campaign, the Raga woman questions the established definitions of motherhood. We wanted to pick an insight, a subject of conversation that’s relevant to majority of modern Indian woman. The story of a young mother, inspired by her own mother who has redefined motherhood looked emotional, touching and yet an extremely strong narrative to communicate what Titan Raga stands for.”

     

  • With an objective to showcase the array of features inculcated in the latest offering from Titan, a user-related context was used to narrate the story of JUXT Pro

    Titan highlights features of JUXT Pro in new campaign

    By A Correspondent

     

    Titan announced the launch of the JUXT Pro recently. Following the launch, the brand launched their latest TVC, highlighting the suite of smart features available in this beautifully designed smartwatch.

     

    With an objective to showcase the array of features inculcated in the latest offering from Titan, a user-related context was used to narrate the story of JUXT Pro.

     

    The film is set inside an architect’s office where a team of young architects and their boss are in a meeting. As the protagonist is presenting to the team, his boss notices the JUXT Pro on his wrist and pauses his spiel to pay him a compliment; “Hey, Nice watch”. The orderly colleague with him agrees with the boss and responds with the same remark. Upon this, the protagonist appears to have stopped mid-presentation, being credulously miffed at the fact that someone; anyone thinks that it’s a “watch”. With enthusiasm and swagger, he shows the team what this “watch” can do. He animatedly pulls out feature on feature throughout the film, as the unsuspecting boss and colleague look increasingly stumped. Satisfied that he has sufficiently proved his point he goes back to his presentation, when another colleague walks in and offers him the same compliment on the watch. The boss and colleague exchange a glance, while he seems mildly resigned to explaining the watch features again.

     

    Elaborating on the concept behind the JUXT TVC, Sirish Chandrashekar – Marketing Head, Titan Watches says, “Today’s young Indian is obsessive about his technology. Titan JUXT Pro is the smartwatch that does it all – helps him manage his calls, messages, appointments, while also enabling his creative side through the unique features of controlling camera, storing and playing music etc. This film is single-minded in showcasing how loaded the watch is, in an endearing manner.”

     

    “Titan JUXT Pro is not just a product, it’s an idea. So all we tried to do is present that idea in the simplest, yet insightful way. And we thought of the insight of how tech-lovers get offended when others do not know the value of their techy possessions. We kept the storytelling simple because we wanted to celebrate the Titan JUXT Pro – a product which is an idea and not just a watch” says Azazul Haque, Executive Creative Director, Ogilvy & Mather.

     

    Designed for the modern multi-faceted man, Titan JUXT Pro offers an array of features to keep him connected, informed and in-touch with his interests. The ad film communicates these stunning attributes of the product and presents JUXT Pro as the smarter smartwatch.

     

  • Octane embraces rush and excitement of speed in its latest ad film conceptualised by Ogilvy Bangalore

    Titan’s Octane targets men that live life in the fast lane

     

     

    Titan Octane aired their latest ad film, speaking to the generation of men who chase challenges and live in the fast lane. The new campaign positions Octane as a watch that embodies the sporty and energetic side of the modern Indian male, and brings alive the core thought of ‘Speed’ in a thrilling and unexpected manner.

     

    The campaign film features a man racing down the street in his sports car, when he catches the attention of an intelligent being. A thrilling chase ensues through cityscapes and scenic countryside, with the man managing to stay just out of the being’s reach. Finally, the being catches up with the man as he is speeding down a street, and in a thrilling finish it transforms into a sporty Octane watch.

     

    Sharing his thoughts on the campaign, Sirish Chandrashekar, Head- Marketing, Titan Watches: The task is to position Octane as a sub-brand with a personality that is distinct from Titan. It draws its personality from product attributes – bold, chunky, heavy and metallic. The ad brings alive this aggressive and physical persona of Octane in a clutter-breaking manner.

     

    Azazul Haque, Executive Creative Director, Ogilvy Bangalore: The idea is to position Octane as a brand of watches from Titan with edgy new age features. The brief was to make the product, the hero. So we thought of the story of an exciting chase between the watch and the wearer. Brand Octane will be edgy, new age, younger and product centric. It’s an interesting shift from the tonality of Brand Titan. The attempt is to make Octane a brand of watches for those who want tech-heavy, feature-loaded watches.

     

    Embracing the sense of liberation and adrenaline rush that comes with this active lifestyle, Octane includes features like chronographs that measure time up to 1/10th of a second and tachymeter that can measure speed based on distance covered. The new ad film for Octane went live on air on June 13, 2016.

     

  • JUXT by Titan keeps it smart and stylish with its stunning smartwatch offering

    Smart is now stunning in Titan’s latest ad film

    By A Correspondent

     

    Titan in partnership with technology giant HP Inc. has launched their latest TVCs, celebrating JUXT as a confluence of tradition and technology, with good design and smart function.

     

    The two ad films for JUXT highlight the essential features of the smartwatch in a humorous way, starring Bollywood film director, screenwriter, and cinematographer Kabir Khan, singer and composer Pritam, and actor and comedian Vir Das. The TVCs capture the three celebrities engaging in friendly banter with each other, with JUXT keeping them honest, prompting them to ask, “Couldn’t you just be stunning?”

     

    Elaborating on the concept behind the JUXT TVC, Sirish Chandrashekar – Marketing Head, Titan said, “Titan JUXT is a strategic move by the brand to continue to be relevant to the fast-evolving modern consumer and infuse energy into the brand. The communication is sharply targeted at creative entrepreneurs, for whom social networks form a fundamental part of their lives – professional and personal. The stunningly designed Titan JUXT with its smart features will enable them to stay connected always.”

     

    “We have tried to leverage the quirky and interesting personalities of our three celebrities who dominate their respective creative fields in the making of this campaign. They occupy many worlds at the same time and have truly high regard for craftsmanship and beauty. With subtle humor and genuine performances from Pritam, Kabir Khan and Vir Das both ads have a charm that is quintessentially Titan,” shared Tithi Ghosh – Senior Vice President, Ogilvy Advertising South.

     

    The TVC speaks to the modern multi-faceted man who is constantly on the move, keeping himself connected and informed. Titan JUXT, with features like privilege reveal, world time, activity tracker and notifications, is a stunning timepiece offering the best of technology and style, without being intrusive.