MxMIndia

Tag: Singer India

  • Entrusted to carry forward Singer sewing machines 170 years of legacy

    Option Designs partners with Singer India

    By Our Staff

    Option Designs has closed the creative and digital mandate with Singer India Ltd bagging the rights to be its strategic partner in positioning the brand in India. The agency will expand the market share in sewing machines’ core business and eying a leadership status in the Kitchen appliances and other synergetic product lines for the brand.

    Said R Shankar, AGM Marketing of Singer India: “Option Designs being well-versed with relevant culture and changing market trends will be able to comply and shape the brand’s requirements that will be imperative for our brand positioning, giving us velocity in effectively reaching out to our target consumers”.

    Added Anurag Mehta, Founder Option Designs: “The brand brings a great opportunity for us to establish the world champion sewing machine manufacturer into domestic appliances too. The innovative approach and a commitment to creating value for the end customer from the brand are at the forefront of our strategy.”

     

     

  • The agency will be responsible for handling 360-degree digital marketing for the brand

    Singer India awards its digital duties to iCubesWire

    By A Correspondent

     

    iCubesWire has bagged the digital mandate of Singer India Limited. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms, website maintenance, SEO and media buying. iCubesWire won the mandate post a multi-agency bid.

     

    Commenting on the association, Rajeev Bajaj, Managing Director, Singer India, said: “We chose iCubesWire as our digital partners as their strategies were distinct and focused on enhancing brand integration. We have a strong foothold in the sewing machines segment and aim to elaborate that to the home and kitchen appliances as well. To foster this thought, we plan to increase our market share in consumer durable segment with a CAGR of ~25%. With iCubesWire’s digital quotient, we anticipate efficacious results.”

     

    On acquiring the account, Sahil Chopra, Founder & CEO, iCubesWire, said: “We are excited to work with Singer India and our efforts will be towards creating long-term engagements for the brand through innovative campaigns. We aim to maximise growth for Singer India in terms of reach and consumer engagement. Singer India wants to carry forward their legacy to the digital platform, and we are proud to associate with them in fulfilling their objective.”