MxMIndia

Tag: Singapore

  • MPG Media Contacts currently handles the regional media business of one of Temasek's portfolio company in Singapore – DBS Bank

    MPG wins Temasek’s global media biz

    By A Correspondent

     

    MPG Media Contacts, Singapore, the flagship brand of Havas Media, have won the global media planning and buying duties of investment company Temasek Holdings. The agency won the business after a closed door pitch with incumbent OMD.

     

    MPG Media Contacts currently handles the regional media business of one of Temasek’s portfolio company in Singapore – DBS Bank. The agency’s experience on DBS business in particular and financial category in general played an important role in this appointment.

     

    Melvin Lim, CEO of Havas Media Singapore said: “We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings and, by extension, to propagate the success of one of our globally renowned national wealth management organisations. We found a common ground to synergistically contribute to Temasek’s marketing outreach goals because of the deep-set experience we already have in the financial and business sectors.”

     

    Mr Lim attributed the win to “a team which understands the media consumption from the person-on-the-street up to the upper strata, captains of industries. We demonstrated our ability to apply our strategies to good effect for Temasek.”

     

    Incorporated in 1974, and based inSingapore, Temasek is supported by 11 affiliates and offices in Asia and Latin America.

     

     

  • Group M survey findsSingaporeconsumers have a clear preference for accessing the Internet from a mobile device over a PC or other stationary computer

    Singaporeans prefer accessing Net from mobiles over stationary PCs: Mindshare

    From the MxM Infodesk

     

    Consumers in Singapore have a clear preference for accessing the Internet from a mobile device over a PC or other stationary computer. This is the prominent finding from a study that Mindshare has released of the latest round of the GroupM 3D Survey, which surveyed almost 2,200 consumers. 3D is the only scale agency survey that looks at brands, media touch points and consumer attitudes in a single study.

     

    3D is GroupM’s proprietary research study. It is the most comprehensive single source study in Singapore, covering brand relationships, social dynamics (based on attitude statements) and media consumption in the context of total brand communications. These three dimensions are the essence of 3D.

     

    The survey in Singapore covers 2,189 respondents aged 15 to 54 years, and also includes an additional 300 affluent respondents (with personal income above 6,000 Singapore dollars).

     

  • The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services

    Wizcraft begins ops in Singapore

    By A Correspondent

     

    Widely renowned for their brand activation and events, Wizcraft International Entertainment Ltd has opened their international base in Singapore. The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services covering ground, digital, display and brand property creation.

     

    Wizcraft has been in the forefront of some of the largest events and entertainment spectaculars, including the ICC World Cup’s Opening ceremony in Dhaka, Bangladesh, cricket-activation in Sri Lanka and the closing of the ICC World Cup in India; the Opening and Closing ceremonies of the Commonwealth Games in New Delhi, 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Oman Tattoo showcase of the armed services of the Sultanate of Oman, the Handover ceremony of the Commonwealth Games in Melbourne, and  The Unforgettable Tour (Indian Cinema’s biggest concert that travelled across Toronto, Trinidad, LA, San Francisco, Houston, Atlantic City, Chicago, New York and London bringing together the greatest icons of the Indian Film Industry). Over two decades, Wizcraft has etched its mark in history.

     

    Wizcraft has focused its brand management skills, creativity and marketing acumen to create market leader event brands such as the International Indian Film Academy Awards and Weekend (IIFA), the Global Indian Music Academy Awards (GiMA), the Green Globe Awards and the Kingdom of Dreams, a destination that offers a unique experience of theatre, cuisine, arts, crafts and folk performers.

     

    Sabbas Joseph, Director, Wizcraft International Entertainment Ltd. said: “Wizcraft has always serviced global brands across the region. We are certain that our team being closer to the centre of decision-making for the APAC region will ensure that we can influence the market trends positively and create partnerships that will deliver brand messaging across the region.”

     

    Andre Timmins, Director, Wizcraft International Entertainment Ltd. said: “Wizcraft has taken significant leaps in terms of growth in the last decade and this reflects in the scale and magnitude of the events that we have done. Asia represents significant growth opportunities for Wizcraft and a globally connected city like Singapore is the best step to further expand the Wizcraft empire. This establishment will be an important growth market for our unique offerings over the years.”

     

    Ajay Rao, Vice President, South East Asia & Pacific Region, Wizcraft International Entertainment Ltd. said: “We look forward to leveraging our worldwide experience to deliver integrated services of International quality and range to consumers in Singapore. Being a cosmopolitan city-state Singapore has highly skilled resources and offers a conducive environment to creative and knowledge-driven industries. We look forward to our associations here and also plan to add to our service offerings as demand grows”

     

    Established in 1988, Wizcraft International Entertainment Ltd is now India’s leading Communication and Entertainment Company, integrating strategy, creativity and technology to provide Interactive Entertainment & Event Solutions to a global audience. The pioneer of many extravagant and mesmerizing events, Wizcraft has been instrumental in shaping the event management industry in India.

     

  • Spikes Sidelights | No random networking

    By Chhaya Balachandran Aiyer
    It was an insightful weekend at the Mandarin Oriental Singapore reviewing some of the best works from across Asia. But before I get to that, let me say that the dinner on the evening before we actually sat together to review the work, helped to get together and know one another, be familiar with the professional backgrounds to set the pace of views and reviews that would be relevant over the next two days.

    Rather than an informal dinner setting I appreciated how Spikes Asia had organized a sit down dinner where each jury was assigned their table to group together with their co-members. So there was no random networking, and no one was left out of the conversation. It was a very
    productive dinner so to speak.

    The next two days we started really early, well yes by Indian Standard Time, it was a 6 a.m. Fortunately I was able to be wide awake for the prospect of reviewing work with people across the Asian region was definitely exciting, plus to have anyone from Crispin Porter + Bogusky to chair the meet was an equally if not more exciting prospect. And Jeff Benjamin, chief creative officer CPB, the jury chair, was someone I did learn from over the last two days. I was humbled of course by the kind of work that rest of Asia is producing. And yes, barring an idea or two, saw how far away we in India are from thinking beyond getting the basic’s right, executing great ideas, and presenting stuff in a manner that can capture the juror’s attention.

    We had some fun during the day of course. There was the jury photo shoot where the jury chair more than we women on the jury was concerned about the effect of blowing wind and his flying hair, and well, when a couple of guys decided that the silence from the next jury room was killing. So a `help me’ note was slipped under the door, a lot of sound effects were created so it would get noticed and we get some reaction, but the note was totally ignored :P.

    Finally the day was over. We finished with champagne by the poolside last evening after we had finally decided on the metals. It was refreshing. Jeff ordered some Singapore Sling shots, to top it, and that was a nice lift to the end of the day.

    Hope to catch up on the some of the sessions today at the Festival, and some of the after dark parties organized by some of the agencies here in Singapore this evening.

    Chhaya Balachandran Aiyer is founder and managing director, BC Web Wise