MxMIndia

Tag: Singapore Tourism Board

  • To present the interactive film 'Lost and Found in Singapore'

    Singapore Tourism Board partners with MX Player

    By Our Staff

     

    Singapore Tourism Board (STB), in partnership with MX Player’s content arm, MX Studios is set to unveil the interactive film on an Indian OTT platform. Titled ‘Lost and Found in Singapore’, this film introduces a choose-your-own path approach that invites viewers to actively shape the unfolding narrative against the backdrop of Singapore.

     

    A first-of-its-kind initiative by an NTO in India, this film captures and blends the elements that define Singapore’s character, creating an immersive exploration. Seamlessly integrating triggers for engagement, the interactive component promises a captivating experience. This collaboration caters to evolving preferences, especially among young Indian travellers. As audiences seek innovative ways to engage with travel content, ‘Lost and Found in Singapore’ offers fresh, firsthand inspiration. Through active involvement, viewers connect with Singapore’s attractions, weaving entertainment and exploration.

     

    GB Srithar, Regional Director, India, Middle East, South Asia & Africa, Singapore Tourism Board said: “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. As a leading lifestyle hub in the region today, Singapore is a n ever-evolving destination, and this dynamism is best showcased to discerning Indian consumers through equally innovative means. We believe that this partnership introduces a novel perspective of Singapore, introducing to the young Indian travellers the dizzying array of unique tourism experiences it offers. The interactive format deeply resonates with Indian viewers seeking innovative travel engagement, inspiring personalized journeys. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, emphasizing our commitment to showcasing offerings that uniquely define the destination.”

     

    Added MX Player spokesperson: “Our viewers are always looking for dynamic and game changing storytelling on MX Player. This collaboration with the Singapore Tourism Board in creating the interactive short film, ‘Lost and Found in Singapore’ is one of its kind and introduces a new dimension to storytelling. We’re excited to bring audiences an engaging cinematic experience as it will allow viewers to actively select the narrative of their choice and will also showcase Singapore’s extraordinary trove of rich destination experiences through this film.”

     

  • Starting Saturday, July 17, the mini-series entertains children across India in Tamil, Hindi and English

    Chhota Bheem goes to Singapore on Voot Kids lah

    By Our Staff

    Chhota Bheem, the popular animation series that airs on Pogo on linear television and on Voot Kids in the OTT space, has joined hands with the Singapore Tourism Board (STB) has joined hands with Voot Kids and Green Gold Animation, the makers of Chhota Bheem, to take Indian audiences on a virtual adventure in Singapore. Titled ‘Chhota Bheem – Adventures in Singapore’, the series brings the destination closer to audiences in an innovative format and engages families and children across India, who are on summer school vacation or studying from home, in a bid to keep safe indoors. Starting Saturday, July 17, the mini-series entertains children across India in Tamil, Hindi and English. In addition to the webisodes, there will be also ebooks and interactive games featuring the adventures of the character, all of which can be downloaded from the Voot Kids app. (If you thought the ‘lah’ in our headline was an error, it wasn’t. For those who are familiar with the way Singaporeans speak, Lah or Laa is a popular suffix in Singlish)

    Ashutosh Parekh
    Ashutosh Parekh

    Speaking on the collaboration, Ashutosh Parekh, Head of Content – Voot Kids said: “At Voot Kids, our mainstay is to provide meaningful screen time pivoting around fun – learn and entertainment which is age appropriate and 100 % safe. This is fueled by one of the largest content libraries in the genre that is truly multi format spanning across top kids’ franchises from all over the world, making it truly a house full of toons. Made locally and loved globally, Chhota Bheem is one of the most watched character since the day we launched Voot Kids. This mini-series is packed with specially created “app-i-sodes” to add diversity to our content slate. As market leaders we thrive on content curation and creation with the consumer at the centre of everything we do. This was the right time to bring delight our young subscribers and their families  who have enjoyed our app indoors, and now will magically be transported to Singapore with never seen before stories of Bheem, without leaving the safety of their home,  exclusively on Voot Kids.”

    Rajiv Chilaka
    Rajiv Chilaka

    Elaborating on the alliance, Rajiv Chilaka, Founder & CEO, Green Gold Animation added: “My biggest endeavour is to push the envelope with Chhota Bheem as an animated character that has millions of fans world over. New stories and new setting always add to Bheem adventurous streak and we are thrilled to partner with Singapore Tourism board to take it to the next level with Voot Kids as the exclusive home of the mini-series Chhota Bheem and friends – Adventures in Singapore. Voot Kids is a pathbreaking platform to emerge as best in the business and rewritten content rules for kids digital platform and we are hopeful that its subscribers will enjoy this fascinating mini-series that stars every kid’s favourite toon Bheem set in every kid’s favourite destination – Singapore.”

    GB Srithar

    Speaking about the  partnership, GB Srithar, Regional Director, India, Middle East & South Asia (IMESA), Singapore Tourism Board, said: “For us, this project is all about putting  happy smiles on the faces of children and families across India, under these stressful times. Chhota Bheem and friends are well-loved characters who bring much cheer, hope, and optimism to Indian audiences. STB is pleased to present the seven episodes as our ;Gift of Smiles’ to Indian audiences. We hope the episodes will entertain families and allow them to experience a slice of Singapore virtually, as they keep safe at home. This creative partnership with Voot Kids and Green Gold is our first animation project and we are happy to offer this to the family audiences in India.”

  • MSLGroup's MSL India has been appointed by the Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Jewellers for integrated communications briefs

    MSL announces six new wins

    By A Correspondent

     

    MSL India, part of MSLGroup India, Publicis Groupe’s flagship strategic communications and engagement company and the largest public relations and social media network in India, today announced the win of six new clients; Singapore Tourism Board (STB), Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers. This large number of client wins reinforces MSLGroup’s position as India’s leading communications agency.

     

    MSL India will provide creative, strategic programmes, unbound by channel to drive brand building, corporate reputation management, corporate responsibility and crisis and issues management.

     

    Jaideep Shergill

    Jaideep Shergill, CEO, MSLGroup India, said, “Today, it’s not enough to offer capabilities within one channel. MSLGroup India is perfectly positioned to partner with our clients for integrated communications offerings, where our strategy and creative are communicated through traditional PR, social media, digital solutions, creative, content, marketing and experiential.”

     

    MSL India fought a multi-agency pitch to win an integrated communications brief for Singapore Tourism Board (STB). The mandate will draw on MSL India’s strength in delivering engagement campaigns across traditional PR and social media. The agency will be providing strategic counsel for digital campaigns and manage social assets in order to drive perceptions of Singapore as an international tourist destination. This assignment reflects STB’s strong relationship with MSLGroup, with the brand now working with the agency in two of Asia’s key growth markets – India and China.

     

    As Lenovo, the world leader in personal computers, continues its expansion into smart phones, it has tasked MSL India to support their business objective of consolidating its leadership position across all four screens – computer, TV, mobile and film.  MSL India will develop an integrated strategy to communicate the arrival of the PC+ era and the brand’s commitment to technology and innovation. Expanding their technology portfolio, MSL India will also work with V-Guard Industries to develop its core communications strategy to support business expansion plans.

     

    PC Chandra Jewellers, one of the largest and most established jewellery brands in eastern India has entrusted MSL India with an integrated assignment spanning PR, social media and experiential. MSL India will help position and promote PC Chandra Jewellers as a leading lifestyle brand. In addition, MSL India will partner Usha International, a renowned name since 1935 in multi-product consumer durables manufacturing, marketing and distribution. MSL India has been entrusted with corporate reputation management and product-related communications for the company’s diverse portfolio.

     

    MSL India also won Sheth Developers & Realtors, which has extended its real estate presence in India with its retail development Vivacity in Thane – one of the largest malls in India. With deep expertise and experience in the real estate and retail sector, MSL India will provide strategic counsel to the brand, executing holistic communications solutions reaching out to key stakeholders in Mumbai.

     

  • Brand marketers/campaign creators to present their entries LIVE before judges and audience via a unique interactive '4-6-10' format

    APPIES 2012: 100 best marketing campaigns to be presented LIVE

    By A Correspondent

     

    Fierce competition is expected at APPIES 2012 where 100 of the top marketing campaigns from 16 countries in Asia Pacific will vie for 10 Gold Medals. An annual two-day festival of the best marketing ideas, APPIES brings together the brightest minds in the industry from across 16 countries to celebrate excellence, network and exchange knowledge. Now in its third year, APPIES 2012 brings the audience up close and personal with some of the most compelling campaigns through its unique live presentation format.

     

    APPIES 2012 enables brand marketers/campaign creators to demonstrate their stellar ‘Show, Share and Sell’ skills, thanks to the unique ‘4-6-10’ format. Each presentation will begin with a 4-minute showreel video summarising the entire campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/ campaign creators. Then comes the interactive 10-minute session where each campaign will be cross-examined by the judges and audience members.

     

    Building on last year’s list of campaigns by companies and brands such as P&G, Nestle, Pepsi, McDonald’s, Fonterra, Singapore Tourism Board, Bacardi, Adidas and Vodafone, APPIES 2012 will continue to showcase the best campaigns from various industries that span across highly-diverse markets in Asia Pacific region.

     

    The 100 selected marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns.

     

    APPIES 2012 will also host special keynote sessions and panel discussions on The Future of Industry. Marit Kievit, Global Brand Director (Lux) at Unilever and Chris ter Steege, Director (Digital Integration), Integrated Marketing & Communications at Philips Asia Pacific have been announced as keynote speakers at APPIES 2012. With advisory and assessor panels comprising top marketers in the region, APPIES 2012 is designed to offer excellent networking and knowledge sharing opportunities for industry professionals.

     

    Marit Kievit is the Global Brand Director for Lux (Unilever). The multi-cultural team led by Marit has developed breakthrough and award-winning integrated campaigns. She was also a permanent member of Axe’s global brand team, setting the global innovation agenda for one of Unilever’s most successful brands. Most recently Marit joined the global leadership team for Lux as a global brand director, based out of Singapore.

     

    Chris Ter Steege is a communication professional with an obsession for innovation and creativity in marketing, brand communication, digital and social media, and leading the creation of impactful experiences through integrated communication strategies and tactics. With 10 years experience, Global to Local, B2B and B2C, at Philips, Chris now leads regional cross-sector digital programs in Asia Pacific, co-leads the region brand campaign, works with sector marketers to deliver award-winning campaigns, and manages the digital team in one of the most diverse and fastest growing regions in the world.

     

    Leanne Cutts is Vice President, Marketing for Kraft Foods Asia Pacific Region, based in Singapore. She is responsible for driving the growth of the gum, candy, and powdered beverages categories as well as leading consumer insights & analytics and driving marketing excellence in the region.

     

    The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. The IAS has also organised the Singapore International Advertising Congress since 1998.

     

  • Singapore Tourism Board has launched a new marketing campaign for India – 'Singapore -The Holiday You Take Home with You'.

    Singapore aims fresh salvo at Indian tourism market

    By A Correspondent

     

    The Singapore Tourism Board (STB) unveils its latest plan targeted at the India market. “Singapore – The Holiday You Take Home with You”, the third in a series of customised and differentiated marketing campaigns after those in China and Australia, adopts a similar consumer-centric approach by tailoring experiences based on a deeper understanding of the needs of the Indian leisure travellers. By understanding their needs, better quality experiences can also be created and delivered, which is a natural evolution of the YourSingapore destination brand with its emphasis on personalisation of experiences.

     

    Through years of presence and engagements held with Indian consumers, STB has observed changes in the travel habits and needs of Indian travellers. Today, Indian travellers possess a more global worldview and have discerning travel needs. Indian consumers prefer for families to travel and bond together through shared learning experiences. Many also research and plan their own Free and Independent Traveller (FIT) itineraries on the Internet, and are eager to try out and learn new things.

     

    The new marketing campaign will focus on quality tailored offerings that appeal to the Indian audience. The core of the campaign rests on four pillars of enriching experiences, namely family fun, active lifestyle, culinary and romance. Singapore offers the promise of a deeper and more engaging experience beyond a usual holiday; through experiential and shared learning activities, the campaign wishes to draw an emotional connection between travellers and the destination.

     

    Randall Tan, STB’s Regional Director for South Asia, Middle East & Africa, said, “Indian travellers’ preferences have truly evolved;  they are more adventurous and seek much more out of their holidays today. There is greater interest in quality, aspirational and engaging experiences that allow visitors to build deeper relations, as well as acquire new skills and knowledge with their loved ones. They will return home enriched. Our campaign is thus an invitation to Indian travellers to explore an ‘experiential touch-do-and-engage holiday’ instead of the mere ‘checklist holiday’.

     

    The campaign is driven largely by a digital thrust that features online and mobile advertising, a dedicated India landing page on the YourSingapore destination website, and social media engagement, including a Facebook quiz. The dedicated webpage allows easy navigation and customisation of one’s travel itinerary, and also highlights the new enriching itineraries under culinary, family fun, romance and active lifestyle, travel agent listings and travel essentials, along with a social media component to enable travellers to have first-hand information about the latest events taking place in Singapore.

     

    The YourSingapore Facebook page will feature engaging applications and wall posts such as conversations and photos shared by fans, centred around the travelling behavior of Indians to help STB build a direct relationship with Indian travellers. Fans can also participate in the ‘Unravel & Travel’ quiz and stand to win holidays to Singapore. The campaign will also see strategic collaborations between STB and key specialised travel partners like Thomas Cook (India) Ltd. and Mercury Travels to co-create and offer travel packages across the four core pillars of enriching experiences.

     

    Madhavan Menon, Managing Director of Thomas Cook (India) Ltd added, “We are delighted to partner with Singapore Tourism Board on the launch of their new campaign, “Singapore – The Holiday You Take Home with You”. As pioneers of travel, with a vibrant heritage of over 130 years, this unique partnership with Singapore Tourism Board will bring to Indian travellers a truly enriching and experiential range of ‘Active Lifestyle’ and ‘Family Fun’ experiences. In keeping with our strong focus of innovation and exceptional customer service, our tie-up with Singapore Tourism Board further enhances our unique and diverse customer centric product-service portfolio.”

     

    Travel partner Mercury Travels will offer itineraries focusing on the culinary and romance pillars of enriching experiences. Its Chief Executive Officer Mr. Aashutosh Akshikar said, “Holidays are a time for memorable experiences and family bonding. Singapore’s “The Holiday You Take Home with You” campaign brings to the fore experiential travelling that helps strengthen familial bonds. From a romantic holiday to a family vacation, or even from a culinary programme to an active holiday, Singapore is certainly a great holiday destination.”