MxMIndia

Tag: Silvia Tallon

  • The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category

    Isobar India wins a Gold & Bronze at Clio Sports 2018

    By A Correspondent

     

    Isobar India was awarded a Gold and a Bronze for its #BruisesCanBeGood campaign for Reebok India at the Clio Sports Awards 2018. The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category.

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, Exec Sponsor AMNET India stated: “Winning at a renowned festival like Clio Sports is extremely special and prestigious for Isobar India; I am very proud of the entire team who contributed to this award winning work for Reebok – one of our oldest clients. Reebok has a serious focus on women empowerment, and #BruisesCanBeGood was a pioneering approach on Women’s Day. Progressively, more and more clients are looking for evocative marketing solutions that efficiently unite and connect with consumers, sell products, services and further lead to business growth.”

     

    Commending the win, Silvia Tallon, Senior Marketing Director, Reebok India added: “Winning a Clio is an amazing feat. #BruisesCanBeGood has been very close to my heart and I’m proud that it’s getting appreciated globally. As a women-centric brand, we aimed to underline our brand’s core philosophy of #FitToFight with this campaign. This recognition will bring us closer to the reform we are trying to achieve – a safe and a fair society for women. Our vision is make a difference in people’s lives through fitness. We want to inspire everyone to get fit – socially, mentally and physically fit.”

     

     

  • Silvia has strong experience in the Fashion and Sports Industries in Brand and Product Marketing, Purchasing, Sourcing and Design

    Reebok India appoints Silvia Tallon as Senior Marketing Director

    By A Correspondent

     

    Adidas Group India announced the appointment of Silvia Tallon as Senior Marketing Director of Reebok India. Silvia will report directly to Dave Thomas, Managing Director, Adidas Group India.

     

    Commenting on the appointment, Dave Thomas, Managing Director, Adidas Group India, said, “Silvia’s rich experience and knowledge of the sports and fashion industries across the globe position her very well to drive Reebok’s positioning and ensure we connect even better with consumers and athletes in India. She has been successful across diverse geographies, brands and categories. Her passion for India and many visits here over the years – on business and personally – will also be an asset. We welcome Silvia into this role and wish her every success as she takes on this new challenge.”

     

    As Senior Marketing Director, Silvia will be responsible for driving the Brand and business for Reebok India. Her mandate will include the development of the Brand’s global go-to-market plan and its implementation. She will be responsible for the Brand’s strategic positioning and strengthening its association with athletes, consumers and fitness stakeholders across the country.

     

    Silvia has strong experience in the Fashion and Sports Industries in Brand and Product Marketing, Purchasing, Sourcing and Design. In her long and rich career, spanning over two decades, she has worked in numerous global companies such as Levi Strauss, Intersport and Vanity Fair and has worked across multiple geographies. She also worked in the adidas Group in Germany as a Global Category Manager for Swimwear for 3 years. Her most recent role was in Moscow at O’stin which included creation and implementation of strategic plans for their emerging product categories.