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Tag: Siju Prabhakaran

  • The aid has been directly sent to their bank accounts, thus avoiding delays

    Zee South Cluster contributes to daily wage workers

    By A Correspondent

     

    In the fight against the impact of the coronavirus pandemic, Zee Entertainment has offered financial relief to the daily wage workers in the television industry.  As a part of this, the Zee South Cluster has cumulatively donated a large sum of Rs. 1.35 crore to support over 1000 daily wage workers across the states of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent to their bank accounts, thus avoiding delays.

     

    Said Siju Prabhakaran, South Cluster Head, Zee Entertainment: “It is during such difficult times that the community must rise to the occasion and take responsibility. We believe that all of us have a basic duty to give back to the society, contributing in whatever way possible to join the efforts in coming of this grave crisis. This initiative of the network to support the daily wage workers in the television industry is a testament to our commitment in supporting the people who form such a crucial part of our industry and hopefully enable them to cope with the new normal that Covid-19 has left us in”,

     

     

  • Unveils multi-media campaign that celebrates the hit feeling that cinema adds to your life

    Zee Picchar to offer viewers a ‘Hit Dinada Feeling’

    By A Correspondent

     

    Zee Picchar, the newest Kannada movie channel is reaching out to Kannada cinema lovers with a ‘Hit Dinada Feeling’.

     

    The brand proposition ‘Hit Dinada Feeling’ that translates into having a ‘hit day feeling’ will be showcased through the channel’s offering and communication. Zee Picchar released the first in a series of brand films, conceptualised by DDB Mudra, that showcase how cinema lovers have a unique take on life.

     

    Speaking on the launch of Zee Picchar, Siju Prabhakaran, South Cluster Head, ZEEL said: “The success of the six channels – Zee Kannada, Zee Telugu, Zee Cinemalu, Zee Tamil, Zee Keralam and most recently launched Zee Thirai in the Zee South Portfolio is testimony to the Network’s vision to emerge as the one-stop destination for fans of entertainment. With the launch of Zee Picchar, we aim to further this growth by celebrating the love and passion that Kannadigas have towards films. With a diverse movie library, we aim to make every day a ‘hit-day’ by presenting best-in-class entertainment for our viewers.”

     

    Added Prathyusha Agarwal, Chief Consumer Officer, Domestic Broadcast Business, ZEEL: “At Zee, we believe in getting deep inside the cultural core of each of the region we operate in and bring alive its true spirit in our stories.  In Karnataka, we have remained No.1 for 48 consecutive weeks with Zee Kannada, which is a testimony to this strong customer centricity. With the launch of Zee Picchar we unite with the Kannada audiences to celebrate their love for cinema and its role in their lives. The brand promises to leave viewers with a ‘Hit Dinada Feeling’ every day and encourage them to turn an ordinary day into an extraordinary one.”

     

    Said Raghavendra Hunsur, Business Head, Zee Kannada: “Zee Kannada has seen the most incredible journey in the last one year by emerging as the number 1 Kannada GEC channel in Karnataka. Now with the launch of Zee Picchar, we hope to find a place in the hearts and minds of fans of Sandalwood. Our offerings such as one-break films and 12 premieres in 12 days – are a first for any channel on the Kannada Television Industry and will present viewers with best-in-class entertainment. With Zee Picchar, we aim to leave our viewers with a ‘Hit Dinada Felling’ and promise to indulge the love and passion that our audience has for Kannada cinema.

     

    Added Krupanand Sivadasan, Senior Creative Director, DDB Mudra group: “To stay relevant, it is more important than ever for a movie channel to represent something real in people’s lives. And that’s exactly what Zee Picchar is doing for those who adore sandalwood movies. With an array of carefully handpicked movies and never seen before packaging, it is definitely going to give the small screen viewers a ‘hit dinada feeling’. A feeling that is a celebration of small victories over hurdles that a day can throw at you. Our brand films and other communication pieces are crafted to deliver on this promise.”

     

     

  • The channel launch was announced in the presence of Punit Misra, CEO, ZEEL, in Kochi

    Zee Keralam to launch in Nov

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced its entry into Kerala with the launch of its fifth channel in the southern region, Zee Keralam. The channel was unveiled by the ZEEL leadership team comprising Punit Misra, CEO, ZEEL, Siju Prabhakaran, South Cluster Head, ZEEL and Deepti Sivan Pillay, Business Head, Zee Keralam in Kochi, in the presence of artists from the Zee Keralam family. Zee Keralam will go on air in November 2018.

     

    Commenting on the launch, Siju Prabhakaran, South Cluster Head, ZEEL said: “The South Cluster has been growing exponentially for Zee as a network in the last few years and with the launch of Zee Keralam, we are certain that the region will continue to perform at a high growth rate. We set foot in the South with our first GEC – Zee Telugu in 2005, followed by Zee Kannada, Zee Tamil and Zee Cinemalu.”

     

    Added Deepti Sivan Pillay, Business Head of the new channel: “Zee Keralam aspires to reflect the beliefs, ideas and attitudes of every middle-class Malayali today. With a well-balanced programming mix based on consumer insights, the aim is to ignite a sense of self-transformation among our audiences to achieve the extraordinary. With inspiring stories of a girl whose nakshatram and physical appearance doesn’t limit her from taking charge of her life in Swathi Nakshatram Chothi to Zee’s most popular dance format Dance Kerala Dance where we blur the lines between aspiration and stardom, we believe that Zee Keralam will be a platform for every Malayali to be inspired to weave wonders in their lives.”

     

     

  • Ropes in actor Jyotika as Zee Tamil’s brand ambassador

    Zee Tamil refershes brand proposition & identity

    By A Correspondent

     

    Zee Tamil has unveiled a new brand identity and also launched its HD channel. The launch took place at the Sa Re Ga Ma Pa Seniors event with stars from Zee Tamil in a grand ceremony celebrating the channels new look and brand proposition.

     

    Commenting on the new brand identity, Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited said: “With a refreshed brand purpose, we, at Zee Tamil, strive to erase the lines between the younger and older generations, especially women, urging them to unite and embrace progress & change in all forms. Synonymous with Tamil pride, Zee Tamil will stand for progressive and onward-looking content featuring bold and determined characters whose modern outlook is grounded by tradition and values. We wanted a strong voice to the campaign who actually stands for our values-Jyotika both with her on-screen & off-screen persona symbolizes a perfect blend of changing views but unchanging values. She is the perfect role model for our audiences, highlighting the many benefits of self-inspired change not only on one’s own life, but also the society as a whole.”

     

    As part of this campaign, Zee Tamil will bring to life its new proposition with two brand films. Directed by National Award-winning Sudha Kongara and shot by acclaimed cinematographer Ravivarman, these films speak of balance between changing views and unchanging values that strengthens relationships.

  • Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role

    Siju Prabhakaran to head the Zee Tamil Business

    By A Correspondent

     

    Siju Prabhakaran , Business Head of Zee Kannada, will now take over as the Business Head – Zee Tamil. He replaces N S Easwaran who has decided to pursue his career outside ZEE. Siju has shown credible leadership in managing the Zee Kannada Business. He has been with ZEE for over 15 years now and has experience in sales as well. Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role.

     

    Elaborating on his new role, Siju Prabhakaran said, “Tamil Nadu is a market with huge potential. This is one market where television viewing is a habit that is quite difficult to break. I’m looking forward to bringing the necessary changes to this habit that will benefit Zee Tamil and help us grow in leaps and bounds.”