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Tag: Siemens Limited

  • Campaign highlights Siemens’ role in fulfilling aspirations of enterprises and society

    Siemens’ brand campaign showcases impact on enterprises and society

    By A Correspondent

     

    Siemens India has rolled out a new brand campaign ‘Ingenuity for Life’ that focuses on engineering expertise, entrepreneurial spirit and the power of innovation to fulfill the aspirations of the society. The latest campaign showcases how the brand’s technology is shaping India’s ingenious future.

     

    Said Sunil Mathur, Managing Director and Chief Executive Officer, Siemens Limited: “Our leadership in the areas of electrification, automation and digitalisation, helps us improve the lives of people today and create lasting value for future generations. The campaign touches upon how Siemens creates benefits for customers and society in this era of digitalization. Ingenuity for life gives us immense pride and unifies us to deliver real what matters for the society,”.

     

    The campaign focuses on industry-specific solutions across three key verticals — automotive, pharma and cement – and how they transform lives.

     

     

  • The PRactice's clientele includes Adobe, Oracle and HCL

    The Practice bags Siemens Limited’s PR mandate

    By A Correspondent

     

    Siemens Limited has awarded its public relations mandate in India to The Practice, following a multi-agency pitch. The Practice will be in charge of positioning the brand as a leading technology powerhouse and India’s partner in transformation with its strong offerings in the areas of electrification, automation, digitalisation, smart cities and mobility.

     

    The win will further strengthen The Practice’s experience in the technology and infrastructure space. “The transition into a dynamic environment requires companies to safeguard their interests, keeping in mind 21st century market realities. Siemens is an iconic global brand and has played a key role in building infrastructure in India for over a century. We are excited about this opportunity to partner with them and to strengthen their legacy,” said Luna Biswas, Vice President and Head of Mumbai Operations at The Practice.

     

  • New brand claim "Ingenuity for life" sums up what Siemens stands for: engineering expertise, genius, innovation and a sense of responsibility

    Siemens turns focus on ‘Ingenuity for life’

    By A Correspondent

     

    Siemens Limited has launched its new brand claim ‘Ingenuity for life‘ in India. This claim will appear under the Siemens logo, whose design and colour will be unchanged.

     

    “Ingenuity for life is the unique combination of engineering, genius and innovation combined with our role to create value for customers, employees and society. For me, ‘ingenuity’ means engineering expertise, entrepreneurial spirit, the power of innovation and the willingness to give our best for society on a daily basis. ‘For life’ means that, in every generation, we at Siemens create long-term value – for the individual customer, employee and citizen as well as for society as a whole. Siemens combines its strengths in the areas of electrification, automation and digitalization with engineering expertise and the power of innovation to deliver Ingenuity for life. Ingenuity for life is what holds us together and unifies us. It gives us pride”, said Sunil Mathur, Managing Director and Chief Executive Officer, Siemens Limited.

     

    The campaign shows how the brand’s technology impacts society and how Ingenuity is shaping India’s future, notes a communique, adding: “With the strengthening of its global brand appearance and the related positioning, Siemens will be emphasising its focus on electrification, automation and digitalization.” The company will launch the campaign in India through positive, real-life impactful communications across channels and media (including OOH, cinema and DTH) and digital (including social) media.