MxMIndia

Tag: Sidhraj Shah

  • This association will be leveraged on various channels, including the digital platform, via engaging content

    MEC India unite Kolte-Patil & Puneri Paltan for Star Pro Kabaddi League

    By A Correspondent

     

    MEC India has been instrumental in the partnership between Kolte-Patil Developers Limited and the Puneri Paltan. Kolte Patil is the principle partner for Puneri Paltan, one of the eight teams in the Star Pro Kabaddi League. Puneri Paltan is one of the dynamic teams in the league and is led by Wazir Singh.

     

    This association will be leveraged on various channels, including the digital platform, via engaging content.

     

    Sujay Kalele, Group CEO, Kolte-Patil said, “We are thrilled to be a part of the Pro-Kabaddi League. As Pune’s largest developer, it gives us immense delight to be associated with Pune’s very own team – Puneri Paltan. Kabaddi is one of the oldest sports being played in India. Hence, it deserves all the support we can shower on it. I am sure Puneri Paltan would do wonders in this Pro Kabaddi League 2015. We wish them all the luck for the upcoming matches”

     

    Sidhraj Shah, Head, Brand Activation, MEC India added, “Other than cricket, no sport has ever created such a buzz across the country. A year ago, on its very first day the Pro Kabaddi League had astonishing numbers of viewers and tweets supporting the league with Bollywood personalities joining in the frenzy along the way. This partnership between our client, Kolte Patil, and the Puneri Paltan is a testament of their love and support for their city and this true-blue Indian sport.”

     

  • The property festival displayed a wide product range catering to audiences visiting the property expo over the three days

    MEC Access organizes turnkey project for Kolte Patil

    By A Correspondent

     

    MEC Access has announced its partnership with Kolte Patil Developers Ltd’s (KPDL) initiative ‘Nest Fest 2015’, bringing to light India’s first ever grand property expo which includes an element of fun and play.

     

    ‘Nest Fest 2015’ was held from 6 – 8th February, 2015 in Pune. The property festival displayed a wide product range catering to audiences visiting the property expo over the three days. The mega event showcased properties ranging from Rs. 30 lakhs to Rs. 10 crores across 10 locations.

     

    Sidhraj Shah, National Director, activation, MEC, said, “MEC Access has been able to plan and execute a seamless on ground execution for a challenging yet great experiential activation for Kolte Patil Developers, which was attempted for the every first time in India.”

     

    Omar Gul, Marketing Head, 24K and Digital, Kolte Patil, said, “Nest Fest is Kolte Patil’s flagship property exhibition with a single focus to deliver dream homes ranging from Rs. 30 lacs to crores in Pune. The exhibition showcased Kolte Patil’s entire Home segment with amazing offers, value-adds and easy finance schemes. It was a fulfilling experience to work with MEC GroupM as our partners in this endeavour.”

     

    MEC Access, during the pre-buzz phase, conducted two events on the same day across 21 cities pan India. A channel partner meet was scheduled in the morning and customer meet in the evening.

     

  • MEC gets Sidhraj Shah to head Brand Activation unit

    MEC gets Sidhraj Shah to head Brand Activation unit

    By A Correspondent

     

    MEC has announced the appointment of Sidhraj Shah as Head of Brand Activation. His mandate will be to deliver innovative consumer experiences and to expand MEC’s brand engagement and implementation services.

    Mr Shah’s last assignment was at Wizcraft as Deputy General Manager. An MBA from Bombay University, Mr Shah will report to T Gangadhar, MD, MEC and to Dalveer Singh, Head Experiential Marketing, APAC, GroupM’s experiential marketing unit.

     

    With prior stints at O&M, SSC&B Lintas and Bates 141, Mr Shah has conceived and executed ground-breaking campaigns for clients such as McDonald’s, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day.