MxMIndia

Tag: Sidharth Shukla

  • Brand launches new digital campaign starring a host of web-series superstars

    Taco Bell unveils Season 2 of ‘Big Bell Box’

    By A Correspondent

     

    Taco Bell has begun streaming the second season of its Big Bell Box meal offering across all its restaurants. This new launch is being supported by a digital campaign that builds on the growing popularity of the OTT space in India.

     

    For this campaign, Taco Bell has collaborated with leading web-series stars – Radhika Apte, Vikrant Massey and Kubbra Sait to develop quirky brand storytelling.

     

    Sharing his thoughts on the digital campaign, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchisee partner in India, said: “Further to the much loved first edition, we are excited for the launch of our unique value meal offering, the Big Bell Box. The offering brings together all our Taco Bell favourites in one box at a very enticing price and value. We are proud of our digital campaign, ‘Streaming now at a Taco Bell near you’, that we have designed for this launch. It is a reflection of our efforts to have our finger on the pulse of our consumers and innovate for them. We hope that our loyal consumers and well-wishers will appreciate the campaign and make it a huge success”.

     

    Added Sidharth Shukla, Vice President and Head of Digital, Ogilvy India: “When we launched the Big Bell Box earlier in the year, in addition to the insight of ‘paisa vasool’, we knew, it would be much more relevant if we somehow linked it to the release of some of the most iconic movies which were coming out – Avengers, Godzilla, etc. because that was a trending topic for our demographic. This time around, we were cognizant of the fact that OTT was the hot topic – thanks to the likes of Sacred Games 2 and Mirzapur. The insight for this edition and the last one has not changed, what we have done is looked at the execution differently, basis the pulse of the consumer today which has also influenced our choice of cast for Big Bell Box Season 2”.

     

     

  • Brand’s newest innovation invites cheese lovers to experience #TheCheesyPull

    Taco Bell unveils campaign to promote ‘Quesalupa’

    By A Correspondent

     

    Taco Bell announced the launch of its latest product innovation, the Quesalupa, a crossover between a Quesadilla and a Chalupa. The brand has launched a digital campaign to promote the new offering.

     

    Said Sidharth Shukla, Senior Vice President & Head of Digital, Ogilvy Delhi: “Our task was to introduce the Quesalupa, a unique product made only by Taco Bell. It’s not a familiar word, just figuring out its pronunciation can be a mystery, and the fact that it isn’t really a taco even though it is shaped as one (and is actually a chalupa). We strategically focused on Quesalupa being a new delight for cheese lovers, who are crazy about cheesy fries or cheese pizzas.”

     

     

  • The campaign was conceptualised by Taco Bell’s agency-on-record Ogilvy Delhi

    Taco Bell promotes new product offering via latest ad film

    By A Correspondent

     

    Taco Bell announced the launch of its latest product ‘Chickstar Wrap’, a star-shaped tortilla, filled with crispy chicken, veggies and signature sauces from the house of Taco Bell. The campaign was conceptualised by Taco Bell’s agency-on-record – Ogilvy Delhi.

     

    Expressing his excitement on the new product launch, Ankush Tuli, Managing Director, Taco Bell – Asia Pacific, said: “As we continue to grow in number of restaurants and fan base, we stay committed to bringing new innovations to the Indian food scene. We are now excited to introduce a Taco Bell twist on the traditional chicken burger through the ‘Chickstar Wrap’. Following the successful launches of Naked Chicken Tacos and Crispy Potaco, we are confident that Chickstar Wrap will not only introduce consumers to new and bold flavors, but will also encourage the consumers to try never before seen formats in the out-of-home food category.”

     

    Added Sidharth Shukla, Vice President & Head of Digital, Ogilvy Delhi: “Our insight was based on the fact that for our target audience trying out experiences is essential. It comes out of a ‘want’ to discover new things and equally from a realization that there is nevertheless a certain rut which has seeped into day to day life.  An embodiment of these feelings, we felt, was reflected in the numerous “What’s up?” or “Aur Bata” questions that we receive as we go about our day – The Chickstar Wrap here is the symbolic answer, counter and comeback to this question – putting a new spin from both a format and a taste perspective to a food item which has largely remained unchanged since we have known it. The film remains true to the Taco Bell style that we are now so familiar with – slices of life, witty, young, all of which add to making it very relatable to the audience we wish to engage with.”

     

     

  • Releases new campaign conceptualised by Ogilvy Delhi

    Taco Bell out to #MakePotatoGreat in India

    By A Correspondent

     

    Taco Bell has just launched a unique potato-centric take on the traditional taco. Its new digital film starring comedian Tanmay Bhat connects with Taco Bell’s mission of making potato great.

     

    Commenting on the launch of Crispy Potaco, Sidharth Shukla, Vice President and Head of Digital, Ogilvy Delhi said: “Getting the opportunity to launch another innovative product such as the Crispy Potaco for Taco Bell India was truly awesome. Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought.

     

     

  • Sidharth excels in digital and social planning and led a large team of digital planners and social media professionals

    Sidharth Shukla appointed VP & Head of Office, OgilvyOne Worldwide Delhi

    By A Correspondent

     

    OgilvyOne Worldwide India has announced Sidharth Shukla as its new Vice President and Head of Office for OgilvyOne Worldwide Delhi.

     

    Said Vikram Menon, President, OgilvyOne Worldwide India: “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.” Added Kapil Arora, President & Branch Head, Ogilvy Group North: “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

     

    On his appointment, Shukla said: “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents.  Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”