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Tag: Sidharth Malhotra

  • Championed by brand ambassadors Kiara Advani and Sidharth Malhotra

    Quaker launches TVC for instant oats

    By Our Staff

     

    Quaker has expanded its product line with the launch of instant oats. The new brand ambassadors, Kiara Advani and Sidharth Malhotra unveiled this addition to the Quaker line-up through a TVC campaign.

     

    Said Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India: “In our remarkable 146-year legacy of championing the nutritional excellence of oats worldwide, innovation has been our hallmark. The arrival of Instant Oats marks yet another stride in this journey, aligning with the evolving palettes and preferences of our valued customers. Teaming up with Sidharth and Kiara, we confidently aim to spotlight the myriad advantages of Quaker Instant Oats and further our vision of bringing oats to more people in more delicious ways.”

     

  • The campaign will release across major cities via print, OOH and digital media

    Katrina Kaif to endorse new offering for Metro

    By A Correspondent

     

    Footwear brand Metro Shoe has launched a new collection this season that channels a wide array of unique characters ranging from a casual virile to the elegant dame. The collection features Sidharth Malhotra and Katrina Kaif as its ambassadors.

     

    Said Alisha Malik, Vice President, Marketing, Metro Brands: “We are excited on the campaign with Siddharth Malhotra and Katrina Kaif of the new collection.  Their personalities completely resonate with the brand ethos. Since 1947, Metro Shoes has been trusted for its finest quality and innovative designs and styles. We help our customers put their best foot forward and move ahead more confidently and comfortably. We continue to keep this trust and our loyalty growing, we believe in offering the best in terms of comfort and pockets.”

     

     

  • The films feature actors Katrina Kaif and Sidharth Malhotra

    Makani Creatives unveils two films for Metro Shoes

    By A Correspondent

     

    Makani Creatives has created two films for Metro Shoes featuring Katrina Kaif and Sidharth Malhotra as brand ambassadors.

     

    Said Sameer Makani, Managing Director, Makani Creatives: “With the huge splurge of international, local and .com brands, we felt the need to highlight Metro as a contemporary brand, a brand which has always been evolutionary and in sync with the latest trends. Metro has a huge loyalty base and we decided to reach out to a wider audience while maintaining the warmth of a home-grown brand.”

     

    Added Farah Malik, Managing Director and CEO, Metro Shoes:,“The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience.”

     

     

  • Features Bollywood heartthrob Sidharth Malhotra in the Indian rendition of the global campaign

    ‘Taste the Feeling’ out to woo consumers in India

    By A Correspondent

     

    Coca-Cola has launched the local rendition of its new global campaign in India – “Taste the Feeling”. The campaign seeks to remind the consumers of the happy and joyous moments that a chilled and effervescent Coca-Cola bottle brings to their life. The new Coca-Cola TVC launched in India features Bollywood superstar Sidharth Malhotra enjoying the feeling of sipping on Coca-Cola.

     

    After years of creating compelling stories with innovative marketing strategies, Coca-Cola has launched the ‘Taste the Feeling’ campaign as their first global campaign in seven years. For the same, the brand has united Coca-Cola, Diet Coke, and Coca-Cola Zero under the iconic Coca-Cola brand positioning in one global creative campaign. The One brand strategy positions Coca-Cola as an iconic brand that highlights the company’s commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle and diet.

     

    The TVC featuring Sidharth Malhotra emphasizes on storytelling and celebrating everyday moments. Entering a supermarket, Sidharth romances the feeling of drinking Coca-Cola which catches the attention of the female cashier. Watching Sidharth enjoying his ice cold Coca-Cola, the cashier gets lost in her thoughts and gets caught off guard when Sidharth comes in front of her. To cover up she spontaneously tells him that he is their lucky customer and has won a Coca-Cola with the condition that he has to drink it there itself. As Sidharth gulps his Coca-Cola, the cashier continues to watch him in awe.

     

    After the award winning “Open Happiness” campaign, the new campaign “Taste the Feeling” by Coca-Cola is the latest global campaign that hopes to capture the hearts and minds of the younger generation.

     

    Speaking about the campaign, Bollywood actor and Coca-Cola Brand Ambassador, Sidharth Malhotra said, “Everyone seeks refreshment for different reasons and nothing beats the delicious refreshment offered by a chilled bottle of Coca-Cola. Being the ultimate refreshing beverage, Coca-Cola has been an integral part of my growing up years and I will never forget how the simple pleasure of drinking an ice-cold Coca-Cola made so many moments more memorable. I am very excited to be a part of the new ‘Taste the Feeling’ campaign, celebrating one of the many ordinary, day to day moments made special by Coca-Cola. I am sure the consumers will enjoy the ad and get reminded of their own special moments with Coca-Cola”.